Tim Frey explains what every website needs to convert visitors into prospects: answer what you offer, who it's for, whether it helps them, and the price. Simplicity works, even a Squarespace site. The homepage should kill skepticism by proving you're legitimate.
I think everyone, regardless of what stage of business you are, should have a good website or landing page. I don't mean it has to be some professionally designed thing that can be just a really good squarespace website, but I think it's really important that you are alleviating and answering a few different questions on your homepage or landing page. So they want to go onto a website, they want to see what it is, who's it for? Will it help me? How much is it? And you need to answer all those questions in the landing page, because people are super skeptical these days, and you need to answer their questions. You need to answer the critical mind or the thing that's coming up being like, is this person bullshit? Is this person real? Is this legit?
