A short transcript excerpt from a YouTube video advising that hiring should be treated like selling: companies must make themselves attractive to top candidates, avoid retaining underperforming employees out of loyalty, and position themselves as the best place to work because a high-quality team is decisive for success.
Hire like you sell a lot of the time. A lot of people will drag a lot of dead wood through their business because they have some sort of loyalty. Like, we hired them. They've always stuck with us. These are not the reasons to keep employees in your business. You need to have a place in your business. And so to get the best, you have to be the best. And it really needs to come down to the fact that your company has to be company they want to work for. You know, there aren't a lot of incredible people on the market. To attract the best candidates, you really do have to make sure that you have a sell in there. Why your company? Why are you the freaking best? But a quality team will be your make or break.
