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Tim Frey says quitting after business failure stops you from reaching the rebound that comes next. Every severe low he hit was followed by something amazing. Extract lessons, build a better plan, and move forward.

Tim Frey says quitting after business failure stops you from reaching the rebound that comes next. Every severe low he hit was followed by something amazing. Extract lessons, build a better plan, and move forward.
What goes wrong here is people get a lot of pain and then they quit, and then they never really get the rebound or the, like, learnings from that pain. For every really fucking terrible time I've had in business, on the other side of that has been an amazing time. When you make a mistake or you fall over, you do whatever it is, you get to learn from it. Okay? You need to treat this as a learning period for you. Therefore, you're going to learn the lessons, create a better plan, come up with, like, action strategies that you can do to sell more of your product, and then go forth from there.