How $50k/Month Coaches Think (And What You’re Still Doing Wrong)

Hey, I'm Steph Wray and I help coaches scale to $100,000 a month. And in this video I'm breaking down how coaches who are earning $50,000 a month or more actually think and what most coaches stuck at 10 to $15,000 a month are doing wrong, that's keeping them stuck there. If you're doing all of the right things, but you're not seeing a lot of consistent growth in your business, it might not actually be your offer. It could be the way that you think, act and make decisions. If you want to follow along with me today on this video, then click the link below and download the $50,000 coach identity worksheet. It's going to have some insightful question going to help you uncover how you can think and act differently so you can attract more income into your business. Now, we have used this exact framework inside Success School with clients that we work with. In fact, we use it all the time. When I was putting this video together, one of our clients, Ange, came to mind. She was stuck earning $12,000 a month and was really struggling to scale up. But now she's hit $50,000 a month and she did that within five months. She did it without adding more hours or changing her offer. The difference wasn't just strategy, it was identity. Don't forget to grab the worksheet in the description and let me know in the comments. What's the number one belie that you need to drop to hit $50,000 per month. We helped her start making decisions like a $50,000 a month CEO, not a $10,000 a month operator who believed that her clients needed one to one access to her to get results. I hate to break it to you, but the $50,000 per month coach version of you isn't just a version of you with more clients and biggest drive payouts. Because before you scale the revenue, you have to actually scale the way you think. Most coaches will hit a ceiling around the 15 to 20 thousand dollars a month, not because they run out of strategies, but because they're still making the decisions from the same mindse. $5,000 a month at five, $10,000 a month. You're doing everything. You're hustling content, you're running the DMs, you're taking all the calls, you're doing all the client work. You're in reaction mode. Hustle got you here, but it won't get you to the next level. People at $50,000 a month or more, 60, 70 or $80,000 a month. They think differently. They don't wake up and think, what do I need to do today? How do I solve this problem? They sit down and they go, what do I need to put in place so I can solve this problem for good? They don't put off making decisions. They make them fast and instant. They know that there's the wrong decision, only a lesson learned. And they don't waste time second guessing the small stuff or worrying about things that ultimately aren't going to matter in five years time. People who are making the kinds of money that you want to make, if you're watching this video, they think differently, they plan differently, and they invest differently. And this worksheet is all about shifting your personal operating system. Not just downloading a new tactic or trying a new training audio, but upgrading the way that you actually run your business. The clearer that you are on this version of you, the faster you'll make decisions, the faster your systems will change and the faster results will follow. So there are four shifts that you need to make to step into your $50,000 per month. Coach identity number one is a little bit woo woo. But what I'm going to get you to do is just close your eyes for a second and I want you just to take a big deep breath in and out. And one more for me. Breathe in and out. And with your eyes closed, I want you to ask yourself, if I was already at $50,000 per month, if I knew that going to generate that sort of income every single month consistently, and if this level was easy and if I was not scared of it and I knew how good it was and I could afford to pay all my bills and have money left over and travel wherever I wanted in the world and have time off, if I knew that that was all guaranteed and that was my new normal, then how would I think, act and decide differently today? And so I really want you to sit there for a moment with your eyes closed and I want you to imagine yourself $50,000. I want you to imagine that that cash is coming in consistently, that you're not worried about it, the sales calls are getting booked, the leads are coming in and it's all running pretty hands off. Like you're not needing to do a whole heap at the moment. It feels really safe to be at this income level. And now that you're imagining that, I want you to know that things have to exist first in our mind before they can become reality. We see things twice. And so you've already met the $50,000 version of you, you just met that person right now. So you can open your eyes. You just met that person right now. They had a completely different nervous system, a completely different operating system. Things were hands off. And so knowing what you just saw now, how would you think, act and decide differently? What would you stop tolerating? What would you finally outsource? What would you simplify? What would you charge? How would you change your charging or pricing model knowing that that money was going to be coming in anyway? What kind of help would you hire? What kind of people would you have corner? And then with that in mind, what's missing in your current mindset, strategy or systems that is keeping you stuck, reacting instead of leading? What's keeping you trapped there? Is it the belief system that I can't charge that? Is it a, that you're not outsourcing because you don't think that you're at the stage where you deserve to have a BA in your business? Is it that you overcomplicate things because you feel like you need to have an offer for every single income bracket person who comes into your audience? Because all of those sorts of beliefs and strategy runs and processes that you have in place with those belief systems are what's keeping you stuck at 10, 15, $20,000 a month into your $50,000 coach identity is to ask yourself what parts of your business still feel like luck? What parts of the business still feel like when it happens? Oh my God, I don't know how to happen. But it's so good. Is it leads? Is it sales? Is it that clients get results and you don't even know kind of how they're doing it or what you're doing? Well, is it your revenue? Is it being up there? Is it your own energy? What feels like luck? Because 50,000 dol dollars a month coaches, they don't rely on luck or hoping that the next client drops in or hoping that they can get a client result. They rely on system. If it's not predictable, then the system isn't built yet. Number three is to challenge the belief that is keeping you stuck. And I can guarantee you that if you're watching this video, there is one belief that is holding you back. So what belief do you have right now about money, about selling, about scaling, about investing that a $50,000 per month coach wouldn't believe? So I'll give you some examples. Facebook ads won't work for me. 50,000 DoL month coaches are all running Facebook ads. No one will pay me more than $2,000 or I can't charge that I can't afford to get help AKA you won't be able to hire the coach that's going to help you get there. My clients need one to one access to get results which is not always the case because when you have a great client system set up and really great content in place to be able to support them and a lot of accountability and check ins and things like that don't actually need your one to one support. And so I want you to flip the script because Facebook ads won't work for me. Becomes all strategies work. If I just put my mind to it, no one will pay me. That sort of money. Becomes people buy outcome becomes not ours. I can't afford to get help becomes I get the support and that creates speed. My clients need one to one to get results. Becomes my clients need access to my mind and my ip. They don't need me to get results. If you can flip the script on the belief that is keeping you stuck, guarantee you you're going to unlock your next level of growth. And number four, this is the last one is to build the system that will make $50,000 per month possible in the next 90 days. And by the way, it is so possible. We've helped so many of our coaching clients do it. Now if I came to your house and I told you that you need to grow to 50,000 dol month in the next 90 days without working more hours or I was going to come and burn your house down. I know that sounds very aggressive, but it has to be something big to force you to take action. What system would you need in place? Would you need leads coming in daily so that you can have processes in place to convert them into sales? Do you need sales calls happening consistently because they're inconsistent right now? Do you need clients being able to be delivered to and guaranteed results without it burning you out all the time of having to deliver the decisions need to get made faster. Do you need a support system around you so you can ask for help and get tactical feedback and advice fast so that you can feel support supported in making the decisions necessary to grow this business? I want you to take a moment just to write it out. What system would you need in place to be able to make $50,000 possible in the next 90 days? So these are the four shifts that you would need to make to step into your $50,000 per month coach identity. You've already met that person. You just did it in the visualization with me before. Now you've just got to chart out the systems to actually get there. Now, if you're ready to stop operating like a $10,000 per month coach and start operating and leading like a $50,000 per month coach, it starts with the way you think, and it starts with the systems that you build. Now if you book a scale session below, we'll take a look at your systems and we'll rate them on a scale of 1 to 10 and help you identify which one of those systems needs fixing first. Genuinely want to help you get this locked in. And we do it free of charge. We just genuinely want to get you this system locked in. I hope you enjoyed this video. 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