Short conversational clip (Tim Frey with another speaker) on how to build a devoted following. Main claims: people buy people/coaches rather than courses; to attract followers you must know what you stand for and have a clear mission/agenda; standing for a specific cause lets you rally people, build community, create know-like-trust, and ultimately cultivate a "cult following."
People don't buy courses. They buy people or they buy coaches.
How can I get spoken about more? How can I be the kind of person that somebody resonates with?
If you don't know what you stand for, you don't need mission, or you don't know who you're trying to attract on a deep level, your content is always going to suck, okay? And you're never really going to get the traction, because if you stand for everything, you stand for nothing. And people want to follow people that have a cause, they have an agenda, and they have a mission or something that they want to rally behind. And that's how you rally people into your cause. That's how you build a community. That's how you build know like and trust. That's how you build cult following.
