Tim Frey breaks down email frequency for business growth. Email marketing generated $10.8 billion in 2023, and 99% of users check their inbox daily, often in a work-focused mindset that drives conversions.
$10.8 billion
99%
February 19, 2024
In 2023, 10.8 billion with a B billion dollars was made using email marketing. Okay? HubSpot did a survey last year and 99% of email users open their emails once a day. When you go to open your emails, you're not just opening them casually on the toilet like you do with Instagram or Facebook. When you open your emails, you're usually working. You're in a completely different frame of mind. You're in your business brain, you're in your doing brain. You're in your get shit done brain. That means that you have so much more chance to hook and convert that person into a buyer.
