Tim Frey breaks down how to set realistic weekly call targets for sales outreach. He points to MrBeast's hundreds of failed videos before hitting it big, then argues you should master one platform first instead of spreading yourself thin across many. Build your system, nail the fundamentals, then scale with ads.
MrBeast did like a thousand videos before any of them actually work. Everyone's like oh I want to be Mr. Beast. It's like oh you willing to do a thousand videos that no one watches that suck before you actually get a result? If you want to get a result, it's not about doing more. So let's say you post on Instagram and you repurpose to TikTok and you repurpose to LinkedIn, you repurpose to YouTube shorts. Sounds very clever. However it's not very clever because are you sitting on all those platforms every day responding to the comments and the DMs and the conversations that are being started? You don't even have the capacity to message all the new followers on one platform let alone actually maximize the leads you're going to get from the other platforms. So until you have a team or a system in place that you can roll out across multiple platforms, do one thing, get really good at it and run some ads.
