Tim Frey shows how he dropped a client's cost per lead from $105 to $7 by making the offer specific and time-bound. He didn't rewrite the lead magnet, just added a deadline and a clear result. Generic ads don't work anymore.
From $105 to $7.
April 18, 2025.
I had the pleasure of looking into this ads account and took the cost per lead from $105 to $7. I'm good. I used what we spoke about in the last episode in terms of the offer. I made it specific. I made it time bound and I put a result on it. We didn't reinvent the wheel. We didn't rewrite the lead magnet. We just put some more specific stuff on there. If you're running paid ads, it has to be specific. Okay. If you're just running general shit on ads, it's not going to work. Why would that not work on paid ads? That would have worked a little while ago. Yeah, that would have worked.
