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Tim Frey explains how to fill your calendar fast: pick a specific audience and problem, then build a unique methodology that sets you apart. Being niche and having a clear mechanism beats generic approaches.
Tim Frey explains how to fill your calendar fast: pick a specific audience and problem, then build a unique methodology that sets you apart. Being niche and having a clear mechanism beats generic approaches.
I think it is arguably the most important thing to get right in business and if you don't have a great offer you're going to have a really hard time making long term monies short term monies you can make money with a bad offer but long term my opinion the more niche you are the better and you're going to get booked out faster and scale faster. You need a specific person and niche and then you need a specific problem and then a specific way is you have to have a unique methodology or a unique mechanism. If you go out there and you ask 100 personal trainers how they get results and and 99 of them are going to say I do diet and exercise that's not very unique and it's very hard for you to stand out. You have a unique way of doing something you need to package that up and market it as a unique mechanism and the unique mechanism is the way you get a result. Some of the reasons why entrepreneurs don't do this is because.
