Tim Frey breaks down the math for hitting revenue targets without burning yourself out. If you're selling a $2,000 offer and need $20,000/month, that's 10 sales. At a 33% close rate, you need about 30 calls a month. The key: build a lead system that doesn't depend on you doing every call.
$20,000/month
$2,000
10 sales/month
33%
30 calls/month
How many calls should I be aiming for per week to hit $20,000 a month? Let's math this out. Let's say your offer is $2,000. That means you're going to need to sell 10 per month and then to have 10 closes, let's say your close rate is 33%. You're going to have to have 30 calls. So then divide 30 calls between four weeks. That's like 7.5 ish. Obviously you want to calculate people showing up to your calls as well. If you know you need 10 calls and then eight of them are going to show up and then you're going to sell four of them, that means you're going to get four clients. You need to know that every sing single week. And that has to be your number. One KPI is like, how can I get those 10 calls? Is that ads? Is it organic? Is it email? Like, what is the system? And you have to build this into a system. Bonus points here. If you build this system and it doesn't rely on you.
