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Tim Frey breaks down a copywriting framework that cuts writing time in half and helps you write copy that actually converts. The method focuses on making readers feel understood, turning strangers into leads and sales.

Tim Frey breaks down a copywriting framework that cuts writing time in half and helps you write copy that actually converts. The method focuses on making readers feel understood, turning strangers into leads and sales.
If you write a piece of copy with this framework in mind, you are going to, first of all, halve the time that it takes you to write copy. Second of all, half the time that it takes you to write copy that actually generates leads and inquiries and sales. And third of all, you'll finally be one of those people that online, when you read their copy, you're like, oh, my God, they just get me. You're going to create that feeling for your audience as well. Okay, so, Tim, let's break this down.