How To Make High Value Lead Magnets That Don’t Suck & Actually Get Opened For Online Coaches

Welcome to this video. I'm Tim Ferrain. I help online coaches make $100,000 a month. Today we're talking about how to make high value lead magnets that don't suck and actually get opened for online coaches. So if you guys want to get this download where I give you bots, I give you takeaways, I give you tool scripts, templates, questions, all that type of stuff, go to the description now, enter your details and I'll send this sheet over to you so you can work on it as we go through the video. So this exact process I use to generate 2,945 leads for $0.86 each with Meta ads. So you can also use this for organics. You don't have to run ads to this. You can use this on your Instagram, Facebook, whatever it is, send them to a landing page and get people to download your lead magnet, which is a great way to build your list. But I use this process to generate fuckloads of leads for nothing. 86 cents is crazy cheap. It was my best ever results. I'll show you guys that on this video. So what I've got here is I've got an implementation bot. So that's going to walk you through the process on how to make a lead magnet, essentially in a bot form. So you don't really have to think, which is great. Why this matters is kind of lead magnets are the gateway to high quality leads. They should solve a problem, they should be easier consumers, should make your audience want more. I think like if we do a zoom out, we're talking about lead magnets that don't suck. Besides that, a lead magnet, the whole purpose is just to get someone to raise their hand and be like, I am interested in what you're doing or I have that problem. And then you can solve that problem. It just opens up sales conversation with people. That's the main intention of a lead magnet for me. When done well, a lead magnet will show your value, build trust quickly and turn cold leads into warmer leads. So if you think about the, you know, think about trust on a scale of 1 to 10. So we've got one being like, I don't really trust you, I don't know you, I don't like you. You guys might be here right now watching this video and 10 might be like, take my money, take my credit Card, Visa or MasterCard. Lead magnets can push someone up a few levels. And that's essentially what business is, is we want to push someone up the levels and know like, and trust, if you've got a banging offer or your offer really works and it gets results super quickly, then you're going to naturally push people up quicker. If not, you're going to have to drive people up these points and lead magnets is a really good way to do that as well. This training today is going to help you validate what your audience actually wants. There's nothing worse than making a lead magnet that absolutely sucks, blows, and no one really wants it. I'm going to save you the hassle. Today we're going to build high value solutions. We're going to craft a message that makes your lead magnet actually irresistible. And then what makes a good lead magnet, it solves a specific problem. So it has to have these three things. Has to solve a specific problem, their main problem and where this goes wrong is, and I'll give you the example is we work with a ton of coaches. Like online coaches have fitness, business, mindset, all that type of stuff. Mindset coaches are hilarious. So they'll come to us and they'll say some shit like, hey, my client has limiting beliefs, okay? But the client doesn't know they have limiting beliefs. Therefore you can't market to them. You can only market people results or problems they know they have. Okay? So the everyday person doesn't know they have limiting beliefs. They don't even know what that word is. Coaches or mindset coaches or practitioners or NLP people like me, we know we have limiting beliefs, but you can only market people the problems they know they have. So elite magnet has to solve their specific problem that they know they have. It has to be like so blatant that it hits them in the face, okay? So this also has to give them a solution to their problem. Can't just be like, hey, I'm going to market to you, make you feel like shit, and then not give you a solution. So you have to give the solution in the lead magnets and the copy to attract them. Or the copy in the lead magnet has to be written in their words. Okay, example of this. This might go off on a little tangent. So I used to own a gym and I trained at a commercial gym, 2, 4, 7 now, which sucks. But it's funny, I've got like all the personal trainers on the board and I told the story of my Facebook a while ago. It went nuts. But on the board it also said this guy was like, his name was Nick and he was like, my specialty is hypertrophy. Okay? If you're not in the scientific bodybuilding or like strength training world or you're not a strength coach like me. You won't know what hypertrophy means. And he was trying to market to people with scientific words. People just don't know what the fuck hypertrophy means. So you have to speak in languages. Okay? This is like a huge mistake with business owners. They talk to people like they are in their nature. They are practitioners. People don't get it. They want to be spoken to. It's like you in your copy. You need to speak like it's grade six, okay? Grade six level of speaking. You have to write in people's words that they understand. So the example here guys is I'll give you this document so you can get the download. I'll give you what a our one of our lead magnets. This was a really good performing one for us. So hundred K month coach blueprint. Get the sales, marketing and systems blueprint to scale your coaching business to 100k months and beyond. I got a training with it as well. Gives you the step by step. The whole purpose of this lead magnet here is I was giving people a check in process to rate their marketing sales scale so they could find their problems in their business and then they could go and fix their problems. The concept is a business is only or a business is only as strong as its weakest link. Okay? As soon as you find the weakest link, you plug that hole. It's not a weakest link anymore and then you can move forward. A lot of the times online coaching businesses that have so many holes in them, but the operator or the entrepreneur doesn't know their holes. So I was trying to show them their gaps and then offer the solution. The solution is obviously we'll give you all this system. But this was really good. People had tons of takeaways from it. It was super cheap to run on ads organically. It worked super well as well and started a lot of really great conversations for us. So you guys can get a copy of that, have a look through it in terms of KPIs. I just wanted to be upfront with you on KPIs for lead magnets. It's about an 18% use rate. Okay, so if 100 people download your lead magnet, about 18 of them will open it. So not many. So you want to make your lead magnet good but don't spend four days on it. It's like a 30 minute one hour thing and you're just using it to find out who has in your audience and then you're going to Offer them a solution outside of the lead magnet as well. So people are downloading my 100k coach blueprint. I know they're a coach. I know they want to get to 100k. I know they got problems. I can solve for those problems. Is this making sense? Like let me know in the comments below if this is making sense for you. So for us, 10% of downloaders on our best ever lead magnet turned into a prospect for us. Okay? So there's 110 of them would turn into a prospect. So 18 would open it. And of those 10, about 50% would turn into a prospect for us. We're going to go through the process which you guys can get in the bot. So what you want to do here is identify and validate your niche's needs. So who is the niche? Be specific on this. This might feel really rudimentary, guys, but honestly I'm a decent marketer and I go through this process every single time. I just don't make sure that I go through this process because processes set you free and they make sure you're doing a really good job with your marketing. So who is your niche? What other lead magnets your competitors are using and don't go to like your local competitors. Go to the best in the world and see what they're doing here. What are the top five day to day problems the niche is fac or your niche is facing? Are they aware of the problems? Like I have mentioned, guys, they have to be aware of the problems. Step two, we're gonna create the lead magnet solution here. So for each problem, pick one solution that you could create. Okay, so they're gonna have problem, then you're gonna create the solution for that problem. Okay. And that'll be the lead magnet ideas that you have. We're gonna write a hook or a name for each. Okay? So the name has to be great. If you're not great at writing hooks or you're not great at marketing or copy use AI for this, it's gonna do a far better job that you can do. So we're going to list each of the lead magnets below. So name and then type is going to be a PDF checklist, download, Google Doc, mini course, whatever it is. If you're just starting out with this or you've done a few of these, just do really low effort ones because you don't want to put like tons of time into them. I've seen people do these mini courses that no one cares about. Okay, that's just, that's just what it is now we want to rate each of the lead magnets on a scale of 1 to 10, so you know, perceived value, 10 out of 10. We want to make these lead magnets so good, low effort that people would pay for them. Okay, so tools, templates, checklists, they work really well, something that they can use really quickly. So micro magnets, okay, that's the concept here is micro magnets, things they can take implement into their day to day their business. If it's B2B a B2C, they want to get a result really quickly with it. The step three here is we're going to validate with real people. We're going to take your top three ideas and send them to 5Prospects and ask them which one is most valuable for them right now. And then you're going to know, you know, in terms of those which is most valuable and which one you should pursue. This is real world testing. Then you're going to build your lead magnets and then for your strongest idea, you're going to put your name of the lead magnet in here. And then top three outcomes that people will get from using this lead magnet. What are the features? What are the benefits? Why is it valuable? Why would someone pay for it if they have to? How will you deliver it? So is it going to be Google Drive link, PDF, members area, whatever that is. And then how can you make that lead magnet an 11 out of 10 experience? Super simple today. Essentially this is review questions that you guys are going to run through to validate your offer, validate your lead magnet, validate if it's any good and validate if people want it. As soon as you've got that, we've got to the marketing component of it. This video is not about the marketing of. It's just building a lead magnet doesn't suck today. So this is essentially taking your idea, getting someone to raise their hand saying I have that problem. And then you're going to follow up with them in dm, email or phone call and then you're going to see if you can solve their problem. So you guys will have an offer that you're running online and we want to get you in a position where you can have conversations with people about their problems and see if you can offer the solution. And that's how it is. So if you guys got some value from this video today about building lead magnets that don't suck, hit that subscribe button. I would love to get more followers to get us the following. We deserve any and all comments are appreciated guys. Drop them below and I'll see you next time.