A brief YouTube conversation (Tim Frey interviewing another speaker) about common landing-page mistakes. The speaker highlights a frequent error: listing program features (one-to-one calls, Facebook groups, etc.) without explaining why those features matter to the customer. The chunk emphasizes that benefits should be stated clearly and tied to features (explain why six calls are needed versus two).
What do people typically miss on a landing page or when they're creating one or building one?
A thing I see that people do wrong all the time is they list out all the features of their program. So it includes one to one calls, it includes this, it includes that, includes a Facebook group, whatever it might be. But they don't list out the benefits. When we look at someone's website, a lot of the time they list out all the features. But it doesn't tell me why I need those things. Why do I need six one to one calls? Can't we get it done in two? The benefits are more important to talk about than the features. Really speak. Spelling out why those features are important and then listing out the benefit. And a really easy way to do that is to.
