
0:25
Tim Frey speaks to entrepreneurs at a breaking point. He frames quitting versus pushing through as the defining moment of your story, using a woman's choice between a day job and staying the course as the central example.

Tim Frey speaks to entrepreneurs at a breaking point. He frames quitting versus pushing through as the defining moment of your story, using a woman's choice between a day job and staying the course as the central example.
If you're going through a really hard moment in your business, you need to start thinking about, like, does the story end here? Like, do I go and then she went away and she gave up and she got a day job? Or does the story become. And she navigated that storm and she told herself that she could do it, and then she showed up and she got it done, and now she's here, and everyone wants to have what she's got, you know? And, like, this gets to be a defining, pivotal moment in your hero's journey.