Tim Frey breaks down the three stages of a marketing cycle: top-of-funnel content builds awareness and trust, middle-of-funnel captures information and deepens relationships, and bottom-of-funnel makes the offer to convert. All three matter. Lead magnets and webinars work, but you have to actually ask for the sale.
So if someone's listening right now, they're like, my offer's great. I know I do a great service, but I need more leads and sales. Where do we start?
Yeah, I'm going to kick this one off with a little bit of context, guys. So we've got three different stages in any kind of marketing cycle. We've got top of funnel, middle of funnel, and bottom of funnel. So top of funnel is like content. Content is awareness and know like, and trust. If people don't know like and trust you, you're not going to make sales and you're not going to move them through the funnel. Second part here is middle of funnel. So this is taking someone from liking your stuff. No, like, and trusting you, and then getting them to give you some form of information or their whatever you're doing to take them from just knowing you to like actually liking you and trusting you. That's the middle of funnel. So you need to be doing that. And then lastly, we have bottom of funnel, and that's creating offers to turn them from like, interested or prospect to a client or a customer of yours. Okay. So they're the three stages of it. You need all three of those in your marketing plan. If you're confident in your service, you need to be making offers. That's how you're going to get more leads and make sales. You need to be doing lead magnets and webinars and you need to be making the damn offer.
