Most People Build Personal Brands the WRONG WAY

If you want to live a life like everyone else, be like everyone else. If you want to be different, you're going to have to act different. People might not consciously associate your brand with low quality or your personal brand, but when they see blurry images, crazy filters, random text, like, I think there is, like, a bit of a rage on Instagram, especially in the girl boss world. They want to put their Instagram font on all their stuff.

I actually just think it's lazy.

The easiest way to grow a business is to have people know, like, and trust you. And honestly, I'll probably get for saying this. Welcome to episode 93 on the success School podcast. Today we're talking about the personal brand checklist for coaches in 2025. Steph, how are you feeling?

I love this topic. I am excited to talk about personal brand. I think that it's going to become more and more prevalent and I'm pumped to talk about it. How are you feeling today?

Yeah, I feel a little rusty. I was like, fuck, how do I do this podcasting thing again?

Yeah.

And I think it's been a little while.

It has been a little while. Between drinks here also. You're a bit sad.

Yeah, I'm a little bit sad, guys. Had a really sad thing happen to me this morning, and I'm going to go out and say that you're not a true sports fan unless when your team loses, it ruins your day. And my team lost today.

Yeah.

We got knocked out of the Champions League. Sad reacts all around. Got up at 3am, hugged lunar and Felix under my arms. I was naked. So were they. And we lost and we got knocked out of the Champions League. And it ruins my day.

Yeah.

So pissed off about it. I came out Champions League, Bayern Munich.

I came out with eight minutes to go. And he says, he says, you don't want to come out here. Nothing good's happening out here.

Yeah.

I was like, okay.

Fuck. Hurricane missing. Anyway, tell us about TikTok.

Okay, this is not about TikTok. It's not about TikTok I. My personal update, which is way more upbeat but actually still a little negative. What's wrong with us?

We're getting sad.

Oh, we got sad.

Sorry, guys. Don't unsubscribe.

Don't unsubscribe. Stay with us. In fact, subscribe and like the podcast because we keep it real over here.

Yeah, we do.

It's my birthday a couple of weeks ago and I'm 35, which obviously I know I don't look at, but I.

Appreciate she Made a big deal of it.

I did make a big deal. Actually, I didn't make a big deal of it. My friends made a big deal of it, and I'm very lucky. A couple of my girlfriends got together and they planned this really beautiful surprise thing for me, and we went out quad biking, which was random AF and also so fun because they know that I'm trying to tick off more hobbies at the moment, so they thought it would be really nice thing to do to take me out to try a new hobby. Can confirm. I do love quad biking. Can confirm. Needs a quad bike.

How fast were you going?

Oh, like kids on motorcycles. The upper, like, five were overtaking us.

So it wasn't, like, fast enough. You're a squad biking.

No, it was like this poor French tourist. It was like. Yeah, it was like, o. Milfs. Wake up. Milfs. Yeah, literally. And so we're on these quad bikes. Super fun. And then they take me out for a surprise picnic, and they do a. Like, a housewarming effectively on the block, which is so nice. The block that we just bought the ranch, in case you're not up to date. We just bought a ranch recently, and they set up a beautiful picnic, and we sat there for hours, and we just nibbled on food and we drank some champagne. It was so good. Anyway, on the way home in the car, I noticed that my hat, which had been on the floor next to me while we're sitting at this picnic, it's kind of covered in these little, like, black dots and. And all breaks loose when I realize that they are, in fact, baby ticks. And so Tim doesn't believe that they're baby ticks, just to be really clear. And so I've put this hat on my head without realizing, and I have ticks all through my hair and have all these, like, bugs crawling across my face. And then the girls realize they have them on them, too. And then we're all freaking out, and we're running in the house, and Tim's like, what's wrong? And we're running upstairs and we're getting naked, and we're doing boiling hot showers.

It was awesome.

And. And there was the tick saga of my 35th birthday. And I think this afternoon, this is a couple weeks ago now, I had a bit of a. A thing on my back just before. And I said to Tim, I think it's a tick. And he.

A scab. It was not a tick. Steph is, like, ultimate as well. So this was just dramatizing.

I was like, I think we have to sell the block. I don't think we can do the.

Ranch because it was so dramatic, like for like six hours after every, like, itch or like made up itch. It was like, I've got ticks. I'm going to die. I'm going to get Lyme disease. How do you die from Lyme disease? I'm going to give it to the dogs. No, you're not, Steph.

It was very dramatic. Turns out you can't get Lyme disease from Australian ticks, or at least not in wa. So I felt safe. Anyway, moving on.

Steph, do you want to tell us about our main topic, personal brand for coaches? It seems like a bit of a rage at the moment.

Yeah.

Since we are discussing it, definitely personal.

Brand is starting to pop up more and more. I think it's going to be the new thing to coach.

Yeah. The new organic.

Yeah. The new Instagram. It'll be personal brand. And I think that it's so popular because with more and more coaches and this works across all businesses, not just coaching, but with more and more coaches coming to the market, it's harder and harder to stand out. And people are realizing that the old, you know, add 10k to your revenue in the next, you know, which we do. I was just gonna say take that back. I think the old, you know, I'll help you get more leads and make more sales is, is not gonna cut it anymore. And people are now realizing that. But they don't know how to build personal brands, which is such an interesting thing because we've had this discussion a lot. Building a personal brand is just being there is so.

People make it so hard.

People make it so hard. People make it so hard. So tell us, you kick us off here.

So we've got four points on what you need to know. Then we're gonna get into a kind of step by step strategy for you. Then we're tell you what not to do. So in that order. So the first thing for a personal brand, outside of actually just showcasing what you do, what your thoughts are, what your beliefs are, what your values are, literally day in the life stuff, building a personal brand, like the simple shit, you do need pain point content. So this has to be sharp and strategic. So you want to ask yourself, what are the three to five pain points that your ideal client has? And you want to be making content around that in a content rhythm. I would usually put that in at least once or twice a week in my content. Because your ideal client, even though they are following you for your personal brand. You do want to monetize your personal brand and you want to identify who in your audience, AKA they're raising their hand and they're saying, I suffer from that pain point. Can you provide me a solution? Awesome. So the first one is pain point content.

Yeah, I guess. I think if you are wanting to start a personal brand, I think a lot of people get really confused thinking that their personal brand means they can't talk about business at all. No, you are a personal brand you're sharing your thoughts on, especially if you're in business and you're wanting to monetize your personal brand. Like you said, you wanted to share thoughts on topics that are relevant to your ideal audience. Okay. And your personal brand is the vessel through which you share the thoughts on those topics. But they are topic. It's not just like, hey, I'm building my house today and next week I'm changing my sheets and next week I'm sad about something like a personal blog effectively. And I think if you want to be an influencer, that kind of content works. But if you wanted to build a personal brand that you can monetize and actually sell them stuff that is relevant to your skill set, you need to speak about those things where the pain point content comes in. What about the quality of content? There's something that we had to learn the hard way and we see it now. Actually, I see a lot more people putting a lot more effort into their content now, especially our clients, since we've had these conversations with them. But guys, there's no excuse anymore. Honestly, you can't post crappy photos. And the reason I'm going to kind of bitch slap you here is because there's no excuse. Because iPhones are so good. Like, you can actually get really great images with phones. If you have a Samsung, you have even less reason because those cameras are so good. If you are still taking crappy quality photos or using filters to put up that kind of content online, guys, you have to stop. You need to be using quality imagery.

Yeah. So we'll go from this from like a subconscious psychological point of view. We'll get a little bit sciencey on you. But people might not consciously associate your brand with low quality or your personal brand, but when they see blurry images, crazy filters, random texts, like, I think there is like a bit of a rage on Instagram, especially in the girl boss world. They want to put their Instagram font on all their stuff.

Yeah.

Like the Instagram font.

And I actually just think it's Lazy.

But I think it's lazy and it looks bad. It looks bad, but I think it's low quality.

So, yeah, it's. You're exactly right. Like, they make. It's like they make their content in their Instagram stories. Right? And so you're using the text formatting. Like, guys, just put it in Canva and make it in Canva. Put it on your font. Like your font, your brand, your vision. Like, put that together. Stop putting it through Instagram. It doesn't look high quality. It looks low quality. It looks a bit lazy, to be honest.

Yeah, so it needs to be high quality. It has to look high quality. High quality will make you stand out, especially as a coach, consultant, or agency owner or service business owner in the market at the moment. So stuff has to look good. Our third point is, in terms of personal brands, people follow people. They don't follow businesses typically. Okay, people, humans. We all want to connect with each other. We all want to find common values with each other. We all want to follow people we know like and trust and that share our values. The more you show your values or the more you show your brand, people are going to be drawn and attracted to that. Steph and I on our retreat, we just got back from our Thailand retreat, and we spoke about a concept called warm and cold marketing. So warm marketing is people that will sign up or buy your thing because they know like and trust you. Cold marketing is where you're throwing out ads into the universe, hoping that your niche, unique mechanism and offer will sign clients. But the easiest way to grow a business is to have people know like and trust you. And honestly, like I say this with a pinch of salt, and I'll probably get shit for saying this, but you can be a worse operator. Having a strong brand that has no like and trust. Your product doesn't have to be that good. You don't actually have to get that good of a result just because people know like and trust you.

We've seen this play out so many times, like, with mentors that we've been in their programs, and we've thought, this program's not that great, but the mentor's so awesome, you know, and so you kind of just stay.

They've got that famous.

They've got that. Yeah. So, guys, I think that, you know, when you build that personal brand and you make it about being yourself, your business will grow so much faster. And we personally experienced that firsthand. Tim, the more that you've become yourself and just show more of your life online from you Know the tools with Tim to the shooting and the, you know, the guns and the motorbikes and the ranch and the stuff and the fitness stuff that you share on your stories and your humor. You've had so many more people reach out, warm up, be like, that's my guy. He makes me laugh. He's super funny. Like, we get on like we had similar shared interests and values. And I'm just gonna say this out straight. If somebody lands on your social media, so you ask yourself, if someone lands on your social media right now, so you, the listener, would they just think, oh, she looks nice, or he looks like a good dude, or he looks like a nice guy, or maybe she's pretty, or maybe he's jacked. But can they really feel you?

Is there substance?

Is there substance? Because they should be able to fall on your feet and go, this is my person. And they can't do that unless you actually show all the quirks and all the sides of you.

I got a funny story. Ben from SCC Fit, he said one of the reasons he signed up with us is because I was smashing manifesting on our podcast and because you were joking about it. Joking about it. And he was like, that's my guy. I fucking love that.

Totally.

So it's just being yourself. Be your brand.

Be yourself. Be okay with pissing people off. Be okay with saying things that might feel ludicrous, because if you don't, then you just blend in and no one can really feel you and they're just going to pick someone else that they can feel the essence of.

Tell us about the fourth component of what they need to know and the, you know, secret ingredients to a personal brand.

Secret ingredient to the personal brand is thought leadership. And thought leadership means sharing your thoughts on something. Now, I've had a conversation with a client previously about this, and she was like, I don't really have any thoughts that are that different. And I think I've shared this story in the podcast before, but I'm going to share it again because I think it's the perfect analogy for this. She works as a profit consultant for beauty businesses. And she said to me, I don't really have any opinions that are different or that are worth sharing, that are, you know, that I would classify as thought leadership. And I said, okay, so imagine that a beauty business comes to you and they want to open a second location for their salon, but currently their profits in the red. And the reason they want to open a second salon is so that they can make more money. So they can get more profit. And she was like, well, that's so dumb. Like, of course, you know, that's the worst advice ever. And I said, so you do have an opinion. You have to really dig. When you're not used to putting your opinions and your values out there, you will be scared to do so. It will feel unnatural to go against the grain. But you just have to find the things. And I mean, luckily social media is such a gift these days. You have to find things that frustrate you, annoy you, trigger you, and you have to make note of them and you have to speak about them, because someone is dying to hear what you have to say about that topic. Someone is dying to hear the way that you think about that topic. And you might not think it's special, but I can guarantee you that somebody out there right now needs to hear what you have to say and your perception about that thing.

So we're going to get into a step by step strategy. There's actually 10 steps to this. We're only going to give you four on the podcast because we've only got time for four today. So I'm going to go through one, three, and Steph is going to go through two and four. I'll go through the first one. So you've heard this advice before, but you need to define who you're actually trying to target or your ideal client. And I don't just mean, like, they're 35, they're a dad, and they like 40. I mean, like, really deep stuff. So how old they are, where they live, what their psychographic information is, what their interests are, maybe even their political leaning, where are they from a religious point of view, what are their pain points, what are their fears, what are their frustrations? And how deep can you go on building your ideal client? Because the more clear you are on this and the more you actually try to build a brand that does appeal to them, the more likely they are and they will come to you. As we said before, the more I post about guns and, and riding and my ranch and rams and traveling and funny jokes with Steph, the more we attract those people. And that's the kind of ideal client we actually want. We want those type of people. So you need to go really deep on who your ideal client is and then start to create content that will attract them.

The second one here is that you need to do a little audit. Like I said before, if someone fell on your social media right now, your website, your Instagram, your LinkedIn, wherever it is, what would they think about you. And I want you to look at your own thing objectively and go, does this look high quality? Does this look pro? Is there consist? So if I got a whiteboard out today and I put up a photo of your website, a photo of your social media, a photo of your Facebook, you know, a photo of your landing pages, your lead magnet, would it marry up? Would it be on? Would it all be on brand? Would it all follow the same themes and structures? And if it doesn't, then it probably doesn't look very prone. You're going to break rapport. Brand happens at such a subconscious level. No one is going, oh, their stuff doesn't match, therefore I'm not going to buy from them. They have this subconscious process that happens that goes, there's inconsistency here, which makes me doubt. And it's such a subconscious process process that it. They're just going to get the ick. And they're not even going to know why or be able to articulate it, but they're gonna, oh, I just don't know. I'm not ready. Okay, so if you're wanting to level up your personal brand, it starts with, does everything look good? Does it? And it doesn't have to be expensive. Here's the thing. A lot of people think, oh, if I want to get a brand, yeah, now I need to go get my branding done. Now I need to go get professional photo shoots. Now I need to get a video content editor to come and do my stuff. No, guys, you don't need to do any of that. You just need to put a little bit of time and effort into it. Because if you just honestly join a Facebook group that is about how to take good photos on iPhones, they have so many free tips. You just need to download Lightroom, get a couple of presets, set it up. Like, it will not take you that long to do it. Tim and I can get a lot of really good content just with our phones. And we still do. We get a lot of really good content on our digi, which is only $1,000. And it does photo, video, audio, everything. It doesn't have to cost you a lot of money, but you do have to put effort in.

Yeah. I'll give you a work example here. We, Steph and I, are like king and queen referrers. We refer people like, you know, the cows come home. And we've referred a lot of people to other people to do work with each other. And the feedback we get is like, hey, I checked out their Brand their social media and it just doesn't look good. So I'm not going to work with them.

Yeah.

And if you think about like another worked context or example here, it's like if you get tagged in like a Facebook group and they're like, hey, this person is the expert at this, they go and click on your Facebook group page and looks like a car crash, they're probably not going to reach out to you because they're going to do their due diligence on you. So what do all your social channels look like? Do they match? Do they brand? Is it good? Is your ideal client sharp? Do all your. Does all your stuff look slick? It needs to. Otherwise you will lose rapport. So number three on the step by step here is we need to dial up your uniqueness. And I know what you're saying. I'm boring. Why am I unique? I'm not unique. I'm just like everyone else. But the hack here or the thing you need to think about is everyone. Everyone thinks that. Everyone thinks they're normal. Everyone thinks they're not unique. Everyone thinks they're boring. So how you do this is you need to have some really honest friends or family members and you need to go out and ask them, what are my quirks? What's my tone? What's my way of saying things? What do you love about me? What irks you about me? What do I do differently? How am I different to anyone else? And you just want to distill, maybe ask three to five to 10 people all of those questions and eventually you'll get some commonalities of the same things that every person says and they will begin to create the essence of your brand. The things that are different about you will attract people online. Obviously they're going to repel people as well, but they are going to attract your tribe.

Can I touch in on this? Yeah, I think it's really hard. I want to be really clear, guys. This is really hard. This is deep work. Your entire life, you have been conditioned to be the same as everybody else. You have literally been conditioned to be a little corporate robot that goes into the little nine to five wearing a little pencil skirt and shutting your mouth so you don't piss anybody off and going to the water cooler and having shitty level one conversations. And so when you break out of this and you break into what we call a level five into entrepreneurship, it's really, really hard for you to break out of that mold and to figure out who you are and what makes you different actually does Take quite a lot of time. And so I really encourage you guys to, yeah, ask everybody, but also sit with yourself and just really peel back layers of, like, if I wasn't scared and if I could do anything with my time and I didn't have to worry about money and I didn't have to worry about people being liked or if nobody was watching, how would I spend my time? What would I do? What interests do I have? And really let your friends freak flag fly. Like, for us. I'm learning about myself, like, and it's always in a constant state of learning, but I'm learning about myself that, like, I love adrenaline sports. I didn't know that about myself till I was 35. You know, I always thought I was kind of going to be like a girly girl, like, do flowers and painting, but I'm not. I love quad biking and snowboarding and. I'm sorry.

Ibiza every year or just a summer holiday on the beach.

He's trying to convince me to go to Ibiza again. Guys, should we go?

Rubber arm. We'll probably be there at the time.

Yeah, we'll probably be there at the time. This goes live. But. But I think it's really about. It does take time. I want to be clear. It really does take time. So don't put so much pressure on yourself with this, but constantly seek to look within and look without and figure it out.

I'll just say, guys, and I also used to struggle with this, but if you want to live a life like everyone else, be like everyone else. If you want to be different, you're going to have to act different as well.

Love it. Micro microphone. The last one, guys, really quickly. We've touched on it a little bit already. Is just own your opinions. Okay? So I'd like you have. And again, you have to search for them. It's the kind of things that you would say, like over dinner table to Tim, I'd be like, oh, do you know what irks me? This? Perfect. That's an opinion that's worth sharing. Okay. It's like, oh, God, I had this really deep feeling today about this thing, and I wonder if other people feel that way. And you know what? I'm gonna just share this online and just see if other people experience this. Don't be afraid to just share your thoughts, share your opinions, share what's going on for you right now. Because people, like you said before, they want to connect. They want to hear your opinion, they want to hear your take. And more often than not, yeah, you're going to some people who disagree, but more often than not, you're going to find that there's an army of people who are already in your world that are like, oh my God, same. And it's beautiful.

So what would you say to someone? They get a hater or they get someone that disagrees with them. We got a few friends of ours that handle this really well. Like mg. Mg yeah.

Do you want to talk about that?

Just give her a shout out and how she handles these things. It's commendable.

It's commendable. She's braver than me. Yeah, for sure. Mg Go to check her out. The name is spelled exactly as it sounds on Insta, but she not like the car. Not the car. Emg. And she just shares her opinions. Like, she just says it. And we're obviously well connected in terms of our value systems. She says shit that I wish that I would say online.

Like, she just says, I agree with 99% of stuff she says.

Yeah, she says it. And I'm like, credit to you because she says stuff that is very triggering for people, is going to offend direct people who are in her audience but is honest and is her opinion the thing I love about the way she does it. So she does it. She shares her opinion, which is awesome. Right. She also sometimes gets it wrong. So she'll share her opinion and then she'll receive new information after sharing that opinion and then she'll come out publicly and she'll say, I apologize. I have now learned this and now my opinion has changed. And she's a real advocate for allowing that to be the conversation. And that has actually honestly soothed me in a lot of ways because we have. If you go back to our first ever podcast, we would probably disagree with 60% of the shit that we said back then because we've learned new information and we know new things now and we've had more experience. And so I think it's okay to always be in a state of learning and being open to not always getting it right and that we're humans and that I don't know why we all think that we need to put our best foot forward and be some perfect, polished thing online. But, Em, you're a champion. Thank you for always going first.

Yeah, I don't get it so much anymore, which is great. I used to get it all the time.

Yes.

Now I just, like, block them and.

Be like, we block most people Lefty.

Alrighty. So we're gonna get into what not to do. Okay. I'VE got big, like, bold knot on my page here. I'll go through the first two. Steph will go through the other ones. But post, posting sad, low energy and low quality content. No one wants a sad sack. Nobody wants a sad sack. No one wants to hang around them. The energy sucks. You don't want to be involved. If you're just gonna post, like, crying and bad stuff on social media, just refrain. It makes your brand look terrible. Guys, people don't want to work with you. It's not cool.

There is a difference between vulnerable content and being sad. Like, your vulnerable content needs to have a lesson in it. You cannot just be sharing vulnerably. Like, this is hard, and it's just hard. And I'm just like, it's not that you can't share that with your friends and family. Please, like, do not need. Feel the need to be silent online. Okay? Absolutely. Reach out if you need support, but do not share it as content to try and get clients. Okay? That's not the vibe. You can share vulnerable content. Like, hey, this happened to me. Here's what I learned. Here's what you can do, too. Very helpful. Very amazing content. Very good.

The second one, and this is hilarious. I literally saw this yesterday on Instagram. Someone was crying on camera, and I thought, how fucking bad is it that they pull out a camera and they film themselves crying? That's how sad they were. And I was like, this is actually pathetic. And this is a personal opinion of mine. You might not. You might disagree with me or not, but crying on camera to connect or show your authenticity, when it's not. It's completely inauthentic because you're trying to hack the algorithm. I hate it.

Yeah, we've been watching Secret Millionaire. Is that what it's called?

Yeah, Secret.

Secret Millionaire. And there's girls that are crying in there just for manipulation. Like, just to try and get people to like them more. And I just think it's such an. A weird. It's a really weird tactic because most people don't feel comfortable when people cry. So, like, it's. It's a really interesting thing. Okay, I've got two things not to do. One, don't use generic Canva posts. Oh, my God, can we please stop posting about, like, hey, it's World Friendship Day. Like, first of all, please stop that. Second of all, don't use generic canva templates. Like, get some shit, brand it up. Get a graphic designer to make you some stuff. Like, stop using, like, the generic stuff. It looks like it Just looks boring and blending in. And you can do better. Better, Honestly, if you're honest with yourself, you can do better. Please. The last one here is stop copying other coaches. We see this so much, guys. Like, we see it honestly. Not just with us. Like, with us. It's not even that bad. Most people actually don't copy us. I think that they know that we would take them down. But I see a lot of I have friends that get copied I like really badly. Like direct copy for copy branding, wording, names of programs. It is insane. It doesn't do you any favors not doing them any favors in terms of, like, the other person that you're copying. It does no one any favors. Find your unique corner of the world and make it yours. Stop copying other people.

I'm just going to add in a bonus one. And it's lying online when people know you're lying. Okay. And this happens all the time. I get people screenshot and be like, can you believe this? Like, this person is clearly lying. People know you're lying. It's incongruent.

Yeah, totally.

So get into the list. Yeah, don't do that stuff. I'll get into the list. Listen, question. So this from Anna. I'll get your advice st and then I'll give mine. What's one piece of advice you'd give someone having inconsistent months in business?

I know what you're going to say. I'm not going to take that angle because I'm going to let you say that.

Okay.

And it's going to be interesting to see.

How do you know if I know what I'm going to say?

I don't know. We interested to see. So my thought here is if you're having inconsistent months in business, it's because you're in a feast or famine cycle. And the reason you're in a feast of famous cycle is because you only market and advertise when you need clients. And then when you get clients, you stop marketing advertising. And what that indicates to me is that you have a lack of systems. So if you had a consistent marketing system that was working for you all the time and you regularly put a couple hours aside every single week to feed the marketing system, then you wouldn't be having an inconsistent problem. If you constantly. If you had a sales call structure that worked and you consistently use the same sales call structure and you consistently use the script every time, you wouldn't have inconsistent problems. I think that inconsistency mostly comes down to inadequate systems, in my opinion. So if you want to have more consistent months, you have to build more consistent systems. And if you cannot deliver those consistent systems over and over again consistently, then you need to hire someone that can import and do that for you. So you take your system and you give it to somebody else to do for you so that you can show up and do the things that you need to do.

I love it. So consistency.

How many times do you think I said it?

Be consistent or inconsistency consistent?

If you have inconsistent months, be consistent.

Revolutionary podcast today, guys. Thanks for listening. I hope you enjoyed this. So I'm going to give mine and a little bit of the same vein, but I'm going to say there's a hundred answers for this. There could be so many things, but I'm going to say it's inconsistent emotions.

I knew you were going to go there.

Yeah. So I've seen this play out in so many of our clients. They have something I'm gonna like, I'm just gonna speak frank here that slightly derails them and they go off on emotional tiz. Hands in the air. It. I can't do this. I'm not marketing. I'm not selling. Cancel my calls. I'm not delivering anything because I stubbed my toe on a, on a wall or something like that. No. Happens. I get it. But happens to everyone, guys. Personal stuff happens to everyone. Dogs die, family members get sick. Stuff like that happens. But this is our take on it. We keep going. Like we do what we say we're going to do, when we're going to do it. We don't have inconsistent months because we just get it done. And also we've outsourced out a lot of our business and stuff. We've got systems and we're consistent.

We're consistent. Like on this topic.

Yeah.

We give ourselves space to have bad things happen in our life.

Yeah.

Because bad things happen in life. And actually as you get older, more bad happens. It just gets worse because more people get sick, you have more injuries. Like it just gets worse. Right. So the reality is you're probably going to have more bad stuff happen in the future then less bad stuff. And that's. This is just life. It's not negative. It's just real.

You gotta plan for it.

You gotta plan for it. So if you're working 65 hour weeks and you have to do that level to be able to maintain where you're at, you're not giving yourself space to experience bad stuff. Right. We can't be happy all the time. Bad stuff is gonna Happen. Tim and I have space. We have space for shit to go wrong. We have space to manage grief and emotions. I've had the hardest 12 months of my life recently and, and we've had space. I've had space to really deal with that. I've had space to have baths and get therapy and have sessions and cry and see my parents and go to hospital. I've had space for those things. If you are not giving yourself the space, you will. When those bad things happen, you have to give yourself the time and effort. Everything's going to drop. So two things, but one, you need to give yourself the space to actually have emotions. So if you're running at 40, 50 hour weeks and you haven't implemented systems and you haven't got a virtual assistant or someone supporting your business, that needs to be a priority. And two, you need to stop being so emotional about stuff. Let's say that it's not even about your family or something that's really big that's happening. Like bad stuff happens in business too. Like sales calls are going to say no, clients are going to quit, people are going to steal your shit. These things are going to happen, okay? And team members will fight, will leave and sometimes those team members will take some of your clients and these are things that will happen in business. And you cannot just go off the center of the, like off the face of the universe because something, something happened. Like, you have to create a level of control in your emotional well being to be able to handle these things.

The most solid people we know have the best businesses. And what I mean by solid is like emotionally regulated. They don't fall off a cliff if something happens.

Yeah.

All right, guys, if you got some value from the podcast, please subscribe if you're new around here. Otherwise, send us a message on Instagram at Real Tim Frey and at Steph Frey. It is changed.

I don't. Okay, hopefully it's changed by the time that this episode goes live. Matter is killing me with Chang the name, but I changed my mind.

I'm going to hand in my divorce papers.

Hey guys. Next week we are so excited to speak about a topic that I know you're going to love. So if you are listening to this and next week's already come, please go and have a listen to the next episode. And if you are listening in real time, thank you for being on here and being such a legend. Next week we are going to be talking about how we signed 15 clients a month, every month, consistently. So I can't wait to go through that with you guys next.

Love that. Thanks, guys.