Short YouTube conversation (Tim Frey, recorded Mar 29, 2024) arguing that business success should be measured by profit that actually hits your account rather than projected or gross revenue. Tim Frey and a second speaker stress operating on profit margins and warn that revenue-only measures can be misleading when money is "all in, all out."
Keeping profit as the king.
Do not measure your business in projected sales. It's not about the value. It's about how much actually hits your account.
A lot of business coaches go by revenue, which is great. They're like, yeah, I'm a seven figure business coach. And then it's all in, all out, okay? And if your business is all in, all out, you're going to have a hard time. What hits your account is how much money you've made, not these hypothetical theoretical sales. So you need to be operating a business on a profit margin.
