Tim Frey argues that direct messages (DMs) should be a vital part of businesses' strategies in 2024 and into 2025. Initially skeptical—viewing DMs as spammy or scammy—he changed his view and now regards DMs as a way to make a business more available, accelerate relationship-building (know/like/trust), and convert conversations into sales; he emphasizes personalization in DMs increases effectiveness.
I think DMs need to be a vital part of any business's strategy, especially 2024. Going into 2025, initially I thought it was spammy, I thought it was scammy. But that soon changed. I think that if a business or whoever I want to work with is DMing me, I feel like they're more available. They have the ability to develop really fast, know like and trust. It's like conversations, equal conversions and the dollars are made in the DMs and the more personal you make them, the better they will be.
