Tim Frey argues that sharing personal-life and thought-leadership content ("share" content) is essential for building a personal brand and connecting with audiences. He emphasizes that showing personal life, client-related thoughts, and updates demonstrates personality and distinguishes coaches or service-based businesses from competitors.
Why do you want to show share based content? People want to know that you're not a robot. It just works all the time and you have no personality and you have no life. So you're showing your personal life, you're showing your thought leadership, you're showing any updates that you've got and then any like, thoughts of things that have come up whilst you're working with clients. Especially if you're a coach or a service based business. I think this is imperative to set you apart from your competition. In terms of our personal life, I would say that's what connects most of our audience to us.
