A short YouTube advice clip by Tim Frey addressing a lull in sales. He suggests that repeats of the same organic outreach can exhaust an audience and recommends (1) expanding reach and raising awareness, (2) creating a compelling offer to drive purchases, and (3) testing paid advertising.
If you're having a lull in sales, you may have exhausted your audience. Okay, so if you've got, like, one product that you're selling over and over, and you've been doing it organically on Instagram to the same people over and over, and you've got the email list and they've all bought your product before, there's probably not too many more sales you can make. You know, my advice here would be, how can I reach more people and how can I create more awareness about my product? That would be number one. Number two, how can I create, like, an offer where I can get them in to purchase the thing a little bit more? And then thirdly, I would definitely look down the paid ads route.
