Craft each piece of content for one specific person, not a broad audience. If you're targeting entrepreneurs at 10k/month trying to reach 20-30k, teach them that exact gap. Same for those at 30-50k aiming for seven figures. Pick one persona per week.
Guys, when we're creating content for social media, you need to be creating content for one person. So you're going to be teaching them something about their current problem or situation that they are either not aware of or that they need more information about because they don't truly understand it. Now, you could have multiple audiences, but when I'm sitting down to create content, I'm focusing on who am I trying to attract in this week, you know, going for more of a growth based entrepreneur, we might be looking at someone who's already earning 10k months and wants to get to 20 or 30. And then we might have scaling entrepreneurs who are 30, 40, 50k plus, scaling upwards to, you know, the million dollar business. And so whenever you're creating content, you really need to speak to the one person that you are trying to attract in.
