Tim Frey explains that online trust is declining due to misinformation and noise, and advises creators/businesses to actively demonstrate proof of results (e.g., screenshots, before-and-afters, videos) to raise credibility and increase prospects' belief in their ability to deliver.
This is one of the most key aspects. You need to give them proof and trust on why you know what you're doing, and you need to show proof that you can actually get a result. A lot of people miss this step. They're going to develop an offer and they get outcomes, etc. And then they have no proof. People's level of trust is decreasing every single day because of the amount of bullshit on the Internet. You need to show that you work with real people. You want to be showing screenshots, before and afters, all these types of things, so it increases the belief. Put up videos, put up a heaps of before and afters, whatever you have to do. The trust has to be high.
