Tim Frey argues buyers no longer respond to good offers alone. They research providers they can experience and evaluate deeply. To win, you need to articulate your philosophy and build a personal brand so you become the non-replicable product.
People are no longer just buying because the offer sounds good. They're no longer buying just based on the marketing that you're doing. They're actually doing a lot more research. And if you don't have a way for people to actually experience you and to deep dive the heck out of you, then they're going to choose someone who they can do that with. You need to sit down and figure out how you're different. Figure out how your philosophies and your belief systems are actually making you the kind of person that will attract a certain type of client and start to share them. When you build a personal brand, you become the product and no one can be you, and so therefore you are no longer can be swapped out. So how do you build a personal brand?
