Tim Frey argues that when someone submits their details (lead magnet, download, VSL, etc.) it signals permission to be contacted. He reframes outreach as a service — contacting leads to help solve their stated problems — rather than a spammy sales tactic, and says failing to reach out would be neglectful.
A lot of the times we don't contact the people because we have insert idea or thought about. It's spammy, it's scammy, it's gross. They're going to tell us to off. If someone inquires and submits their details on a lead magnet of yours or a download or a VSL or whatever it is, they are indicating to you that it is okay for you to contact them on those mediums. You're calling them out of service, not to sell them something, because everyone that reaches out to you has a problem. That's why they've raised their hand and they've said, I have this problem. So it would be not doing the right thing if you didn't reach out to them and you didn't offer them help.
