A brief Q&A-style transcript where Tim Frey asks how to convert prospects who say "they'll buy next year." The respondent recommends creating year-end offers that secure deposits or signed contracts so clients commit now and can start immediately next year, while warning that relying on month-to-month cash-flow motives is problematic.
How can I get people to buy? Now, you found last year that a lot of people were shopping around for prices over Christmas, and objections were always that they would start and commit in 2025.
As we get to this point end of the year, I do think that you need some offers, especially if you have the kind of business that people will typically put off to the following year. And so one of the things that we worked on with Jess was just an offer. So let's get you locked in so that we can start, get a deposit, get a contract signed so that next year when you hit the ground running, like your VA is ready to run with you. Where people go wrong with offers like this was they're like, oh, I need ca now it's like, okay, if you are month to month needing cash flow to solve your business problems, that's a problem.
