Tim Frey argues you should fix your immediate bottleneck first: whether it's not enough leads, poor conversion, or broken systems. Only then does it make sense to create more content or spread across platforms.
I'm so guilty of this. I'm definitely not above this at all. But so often in entrepreneurship, people go, oh, I want to grow. My offer's not selling. I'll make a cheaper offer and I'll sell that to more people instead. You know, I want to grow. So I'm thinking about taking all my content and repurposing it on 75 different platforms. Instead of going wide, why don't we go deep? Instead of adding more, more, more, more, more, why don't we just. If you're not getting enough leads or inquiries, you have a marketing problem. If you have enough leads, but you don't have enough sales, you have a sales problem. If you have enough leads and sales but you are spending 75 million hours a week delivering, you have a systems. Fix that problem first. Don't try and solve all problems at once. I'm going to give you a hack, but before I do that, I want you to swear to us that you don't copy us, okay?
