Tim Frey breaks down why most small businesses fail: they spread too thin. His "five ones" framework cuts through the noise: pick one target market, one product, one conversion tool, one traffic source, and commit for one year. Master one thing instead of chasing everything, and you become the expert people pay premium prices to find.
Foreign. Welcome to this success cool podcast. I'm your host, Tim Frey, and today I'm talking to you about why your business could potentially not be growing. So in this episode, I'm going to be teaching you how to stop burning out, how to stop spinning your wheels and actually getting nowhere, how to, how to stop being everything to everyone, because that is a common curse in why your business is not growing. Also, I want to teach you to become the go to in your niche or your specific area where you operate business. So ever Since I turned 30, which was two years ago, I've been on a bit of a health journey and I think it's something that you start to focus more on as you age. In my 20s, I really didn't give a fuck about my health. I was just doing whatever I did. Obviously I'm a personal trainer and a coach, so I do take care of my health training, nutrition, but I wanted to get a little bit more granular. So I wanted to start looking at my bloods and blood work because really bloods are the key or the insight into your health. So searching around online, I heard a few names pop up and this really specific name came to me about being the best or the specialist in his field. As someone who wants the best and I strive for the best, I want to learn from the best. As you could probably agree, getting information from the best people in their field is the key for you. If you, you want to have success in that field, you want to find the specialist, you want to find the best person. And this is a bit of a hint for you guys is be the best in your field. So I found this guy called Jake Dolonish and he is a, I would say, quote, unquote health coach. But he looked at my blood tests and we had a consultation which was US$997. It's quite a lot of money for a consultation. I thought it was invaluable. But that works out to be about 1500 Australian dollars, which is absurdly high hourly rate. But I didn't give a fuck because he is the best in the field and I would happily pay that. So I want to challenge you here. How can you be a specialist in your field? I want to ask you that question. Because being the specialist means you can charge whatever the fuck you want. Being the generalist means you're pooled with everyone else and you're going to be limited on your pricing because generally what most people do is they choose the average of their competitors. You don't want to be that you want to be the specialist, you want to be the best in your industry. I chose Jake because he is the best in his industry and he gave me the best advice possible and it was worth every single cent of that fifteen hundred dollars. So I just mentioned that I paid a thousand US dollars for a consultation and you might be thinking, am I the best in my field? And it's okay if you're not, but how can you actually be the best in your field? And I'm going to give you a formula on how you can be the best in your field or you can be recognized as that. You don't actually. Well, you do have to believe it, but you don't actually have to be the best in your field. You just have to be the person that they know. And there's a really easy way to do that and it's called marketing. So you need to just get known for the one thing. So here's the concept. It's the five ones. You need one target market, you need one product, you need one conversion tool, you need one traffic source and you need one year. So we'll talk target market here. Who is your target market? Who are they, where do they live, where are they from and how can you reach them? We'll talk the product. What is your product? Is it easily sellable and is it easy scalable? For Jake, that was his consultation one conversion tool. So where will you send them? Where will you get their information? Do you have 27 different ways that you get people's contact addresses or they sign up for your service or do you have one simple easy tool to get that done? What is your 1 traffic source? What is the main way people hear about you? Is it Instagram? Is it Facebook? Is it TikTok? Is it referrals? Is it word of mouth? What is going on and where are you getting that traffic from? You need to be nailing one of these things really common in the online space or coaching industry where coaches do a ton of stuff. They do TikToks, they do Pinterest, they do Instagram and they do all of them terribly. You just need to pick one and dominate that one, learn everything about it, become a master of that one traffic source. And the last one is one year. Do these four things above and do it for a year and do it well for a year, give it everything you've got and see the results that you get in your field. You become a master, you will become the go to in your industry. You will become become the one person that is recognized throughout everything you do as being the best and that is how you dominate a business. Be the best we have Success School. We are the best coaching program that is available for people that want to scale their business to seven figures. I firmly believe that maybe we are not there yet with our marketing, but we will tell the world about this. Speaking of success school, our 1 target market is business owners who want to scale to seven figures. Our one product is successful. The one conversion tool is we do a phone sales consultation. Our one main traffic source is Instagram and one year, we've given it three to five. So we have our three to five year plan. By the end of this year we will have 300 students in success School. And if you're listening you can apply via the link or the description below. Once we nail Instagram, which we're pretty close to nailing Instagram on my wife and I our social media accounts, we will move to Twitter, we will move to Facebook, we'll move to TikTok. But we're going to be doing one at a time because we are the master of one one thing, not all the things. And this is the key that you're probably missing in business. You're doing too many things and not nailing them. So my homework or action item for this episode on the 50 episode journey on the SuccessQL podcast is what is your one target market, what is your one product, what is your one conversion tool, what is your one traffic source and what is your timeline on this? Are you going to give yourself one year? It's going to take more than one year probably, but you need to give yourself a minimum of one year doing these things on the next episode in this journey on episode five, we're going to be going a little bit deeper on your target market. I'm going to give you some hints and clues on where to find them, how to attract them and how to go a little bit deeper with your marketing so you can attract these people into your net and you can sell them the incredible life changing service that you offer or product. Thanks for listening to this episode of the Success School Podcast. As always, give me your feedback. I loved helping you today, Sam.
