The 5 Best Marketing Strategies from 2024 (It’s NOT What You Think!)

I think there's this art of giving that works really well. I think it's smart.

The last episode we touched on the red and blue oceans. I think a lot of these strategies are still blue oceans because they're harder to execute. It's quite a bit more challenge than throwing up a post and hoping. I see it going the extra mile here. I think from what you can see is getting yourself into a blue ocean with marketing. So even if you have a general business, you can do blue ocean marketing strategies that can work for you.

Foreign.

Welcome to the Success School podcast. We're on episode 79 today. We're talking about crazy marketing strategies. Drum roll. That actually work. How you feeling today?

I love this episode. This is a fun one.

I love it.

If I. I mean, I think that because I wrote it.

Yeah.

Tim has no idea what we're talking about.

No idea. Steph, I've got a question for you.

Yes.

Am I looking more like an animal? Because I've been eating one like one.

This is segue.

Segue.

Tell me about it.

So I've been doing the carnivore diet. What that is, guys, is you eat only animal products, mainly meat. We've lost some crazy quick weight on this. So protein only getting like 250 grams of protein, which is great. Not like 250 grams of as the weight. Actually like grams of protein. And obviously you lose water weight on it because you're not having carbs which turns to glycogen. I don't want to give you guys a science lecture here, but it's really good weight loss and lost a couple of kilos in short amount of time. I'm not itchy. I get the itches. Not like the hives itches, just a little bit of extra itches. Yeah. Yeah. I got the publishers on the. On the crabbies. But yeah, it's been incredible. And I was just wondering if you noticed in my devilish looks and beast.

Like, I do actually think that I said that you looked like a gorilla this morning.

Yeah, you did. So you were comparing me to our dog.

I was. Who's not fat?

So I'm doing carnivore. All the carnivores out there send me a DM on Instagram @ real Tim Frey. If you're not a carnivore, get with. If you've.

He's not like fully kind of it. You are like 90 carnival. We have been having salad.

Yeah.

And fruit. So some vegetable products are in there. But zero non vegetable carbs. Yeah. Yeah.

If you're vegetarian. Get with the program. We're over here doing cool stuff with Carnivore.

So I'm sure a lot of people are gonna. You're gonna get. You're gonna hear a lot about this because we have a lot of fitness listening. We have vegans, we have fitness people. We have people who are just against diets altogether.

So change my mind. Yeah, let's go.

Give them a message.

Send me a message.

Change my mind. I have a cool story that I today. It's one that we've shared probably four times since we were a part of it.

Yeah.

And it's one of my favorite things to talk about. I don't know why, but it keeps coming up and it's just so cool.

Are we talking about toxic people again?

No. We were at dinner recently with a group of people. Group of very, very, very smart people. People that we have recently met and some of which we didn't know very well at this point.

Not swingers. This sounds like swingers.

Sounds like swingers.

Lucky Jeff. Lucky Jeff. Anyway, I'll stop interrupting.

Sorry. So we were.

We don't do that. Don't message us about it. We don't swing. We're not open. Def. Not available.

We're not open. We're at dinner with some entrepreneur friends, some new entrepreneur friends. Not swinger friends, to be very clear. And one of the topics that came up at the table, and just to be really clear, everyone at the table is earning more than $5 million a year guaranteed, except us. Yeah, we're close to. So we start. So we were asked at this table, how many businesses have you had to get to this point? And the average number of businesses is the first interesting thing that actually shocked me. Most people sat up over 10. Over 10 businesses that they'd had before they cracked the million dollar business or the business that they got them to where they are today. There were a handful of outliers and smart cookies that only had bloody two businesses beforehand. But most people, yeah, most people had multiples. And we've had like six, seven or we've had six that we count and probably 10 between us in terms of, like, ideas and concepts that almost got off the ground. And one of the guys, Jeff Mains, said, well, what are we talking about here? Because I really only count businesses that have made over $10 million in revenue a year. And we were like, my drop. We looked at each other. We're like, oh, sorry, Jeff, that you only count businesses over 10 million. How many of those have you had? And he said, Four. And his current business, just so you know, is earning 52 million in one revenue stream. But he has multiple businesses. And I realized that that was a whole different thing. But he said he started his first business mowing lawns when he was 16. I don't know. How old is Jeff?

Attaboy, Jeff. 50s, 50s? 40s?

Late 40s? 50s. Strong Texan and really strong Texan man. And I think it's just such an interesting conversation. It was a real. There was two reasons why that was interesting. One, so many businesses, most people had to have before they cracked it. Two, $10 million as a base level, it really reframes your thinking into, like, wow, okay. People are measuring in those sorts of standards. And we are measuring in, like. We had a business card. You know, we had a business card and a marketing page.

That's such an epic story. I got trolled this morning. I haven't told you about this, and I want to talk about it before we get on the podcast. This is a great one.

Yeah.

So the video was about a bad strategy, and the strategy was about going viral, trying to make your money. And the guy. And I'm going to do in what I imagine this guy's voice sounds like, he goes, being a flog is also a bad strategy. That was his comment. Being a flog is also a bad strategy. I'm like, is that a rip?

Yeah.

Like, that is the worst banter I've ever heard.

So bad.

Like, that is terrible. And I screenshotted him and I was like, I'm going to use that later for content. But I just brought him up on Australia's favorite business podcast. Thank you guys for being here.

Yeah. Being a flog is also a bad strategy.

Yeah.

What about being a troll?

Being a fuckhead is also a bad strategy for life.

I hate trolls.

He looks like a fucking virgin. I was like, this guy's a virgin.

Yeah.

Anyway, let's open up on him. Steph, what are we talking about?

What's his name? No, don't, don't. Okay. So today's topic is crazy marketing strategies that actually work. And some might call this, I think in another term is for. This is like guerrilla marketing. Guerrilla marketing.

Marketing.

We. Carnival marketing.

Yeah.

We love watching businesses do outside of the box marketing strategies. And we wanted to break down kind of four or five. I think we're going to do five of the strategies that we've seen, what we love them and why they work. And so I'm super excited to dive into this today. We're going for five to one.

Okay.

So I've rated them countdown. You might think that they're different.

No choice.

In these, you have no choice, but you go with number five. I feel like this is a U1.

Yeah. Okay, cool. So story about a friend of ours who have a supercar dealer, but they have a really cool strategy on selling cars. It's all basically around networking, which is incredible. But every time they get a new supercar, they send me like eight photos of it. And they're like, this would look really good in orange. And I'm like, okay, I get the hint here. So I think they like identify who could afford this thing. And then they go to their contact list and they send it out and they're like, this could look good for you. And it's incredible because every time I get these photos, I send it to Steph. I'm like, would this look good in our driveway? And Steph's like, we can't fucking buy a supercar. And I'm like, yes, we can. We are buying a supercar. They know that we're in the market and they just keep like hammering us with, oh, this would look good on you. Like, I don't know what's the other.

Yeah, it's perfect. Like they, they send. They send cars that they know that we'd like, that are within the price range that we would buy, that they can see us driving, that we've expressed interest in. And it's constant. It's like every few weeks and. And we've been there multiple times. Like, we will eventually buy one from. Yeah, and it's genius. Like, it's a genius strategy. And it's similar to any other strategy where you would do a reach out and a direct sell. Except the thing that's really smart about the way they do it that I love is they. They really do make friends with everybody. Yeah, for sure they do. They make friends first. So we met them at the gym. They were clients and you know, they become.

They've super nice.

They're super nice. They're super nice guys. They're super friendly. Really down to earth. Hilarious. It's five brothers that own it. And they're all cool and quirky in different ways and they just network and they make not friends with people, but they're friendly with people.

Yeah.

And they invite people up that come check out the cars. They have days where they just grill up a barbecue at the place and like, just come hang out. Like very. Come hang out. Don't come buy a supercar, but just come hang out, come see it, come have a look. I'll take you for a drive. Like very, very casual.

Yeah.

So they make friends. So when they text you, it's not like they're trying to sell you. It's like, hey, it's this much money. You can get finance for this. And it's not like that. Yeah, it's like, hey dude, how good this? Like so sick. Like we're so. And they're so stoked to have it. Like they are thrilled to have the car. And it's like they're just texting their friends to say look at this cool thing that we have right now.

They often do it like hey, we just got this like airbag upgrade on the car. Yeah, how cool is it? Like it's like a new feature announcement type thing. So shout out to the Motormore boys. I love what you're doing. I will buy a car if you. Eventually you will make your money. Steph, what is number four?

This one was a while ago, but I love it and I love it for a lot of reasons. So there's a company in Perth called the Happiness Car and they blew up really quickly in. In Perth here and originally started as Mal suicide prevention and had a really big story attached to it and now they've grown the company huge. Like our biggest stadium here which is like your MCG or wherever you're from, we have this stadium called Optus Stadium. It's the biggest, newest build in I think Australia actually. And it's named the home of Happiness. Like there are co endorsed. It's huge. He's growing that really quickly, like four or five years. It blew up millions of million dollars in funding like all of this stuff, right. And the way that it got started or the way that it really took off and this is not to say that you shouldn't do all the things because they do now run paid ads and do everything and you should do all these things. But what they did was they had a thousand dollars and they could have run ads but it probably wouldn't have done very well, especially cause they didn't know any strategies around it. What they did instead was they went and bought flowers and they went down to Perth CBD and they to a thousand flowers. They attached little cards and they walked around with a camera and they gave flowers out to people. And because they did it gave them some happiness. It gave, gave them a moment of happiness.

Yeah.

I hope this makes you happy today. I hope this makes you happy today. Just gave them out to people all down the street. So of course news crews rock up. Of course everyone's talking about it on social media. It's blowing up. And they've, you know, used this opportunity to get a pr. They've used that PR as an opportunity to open up some corporate conversations of this is what we're doing and blah, blah, blah. And they've used that to their. They started getting into parliament, they started getting into like everything. But I love the outside the box strategy. Like they could have spent $1,000 on hiring a social media manager to fucking put some posts up on social media for them, which would have gone nowhere. Or they could have put some ads up but they wouldn't, didn't know how to run them. They just did what they knew best and that was the art of giving. And I thought that it was a cool. I remember thinking, fuck, that's so smart. So smart. Such a good strategy at the time and maybe would still work now, but it's been done. And I think Mr. B started out the same way, just gave money to people. I think there's this art of giving that works really well. I think it's smart.

I think on the last episode we touched on the red and blue oceans. I think a lot of these strategies are still blue oceans because they're harder to execute. Like ads aren't easy, but they're certainly easier than going giving out a thousand.

Flowers and putting and attaching little cards and.

And like texting me every time you guys get a new supercar is like. It's quite a bit more challenge than throwing up a post and hoping I see it. Yeah, like going the extra mile here. I think from what you can see is getting yourself into a blue ocean with marketing. So even if you have a general business, you can do blue ocean marketing strategies that can work for you. So I love that strategy. I love the how they're tying it in with the happiness thing. So giving them a slice of happiness, I love how it's different and I love the PR angle that you said before. They got PR for doing something and I think like this is a topic we've touched on is like PR for those type of things are much better than paid PR because they are for a reason and they feel a lot.

More genuine and it was intentional. They wanted PR so that they could get say that they've been on Channel 9 so that they could say they've been on Channel 10 so that they could go to corporates and say this is a movement. It was intentional, it was done with intention. We need pr so that we can use those names and we can use this piece of footage to go to big companies and get big funding. Yeah, it was intentional. And so it wasn't just, I want to get PR because I have a big ego that I need to feed. It was intentional and I love it. I don't want to say that you're obsessed, but number three.

Yeah. So we have the Motormore driving strategy. So give you a bit of context here. Their main demographic for selling supercars is younger dudes. So, like in their 30s, I say younger dudes because I'm a younger dude in my 30s.

All the 18 year olds are like, it's an old dude.

Most dudes that buy supercars are old and like fossils, but they've kind of transitioned it and made it a little bit cooler for younger dudes. So how they do it is they have these massive stickers that they put on their cars, motormore. And what they do in Motormore is they do buy, sell and trade. So they do three things so they're able to capture a market not just on selling supercars, but they buy them back off people and then they also do them on consignment. So they take some supercars, sell it for them, take a fee, and then they do trades. So they've got a bunch of stuff that they can do that's not just selling supercars. They can also buy them on people. And this is why this works super well. So what they do is they have a supercar cruise or they go on cruises, they join in other people's cruises and they go in there with 3, 4, 5, 10 supercars. They all have Motormore on them. And what happens is they have kids that are 8, 9, 10, 11, 12. They follow the car cruisers with their dads and they're filming their cars. So it's like this huge guerrilla marketing tactic that's happening on Instagram, TikTok, and they've got all these randoms making videos about them, which is just boosting their social credit because it is fully organic as well. It's not paid, they're not paying for ads, they're not doing anything else, but they're just going on these car cruises and everyone else is filming their cars and getting their brand out there, which is super smart. And then everyone that's on the car cruise is like, cool, where am I going to get a supercar? Next time I might go check out Motormore or I'm selling my supercar, where am I going to go get it sold? I might do it At Motor Mall.

And the reason the strategy works twofold, you just said when you see a supercar drive past, you look.

Yeah, right, 100%.

And then the next one drives fast and you're like, oh, look again. And then it takes you kind of three or four to realize this is a thing.

Yeah.

So you. If the sign was on the first one, you would have maybe missed it. If the sign was on the second one, you would have still been looking at the car. But by the third, fourth, fifth, fifth, sixth car that drives fast with a massive motor Mall on the top, you start to be like, what is Motormore?

Yeah.

And so it works because it's abundant. It's. There's a lot of it. It works because they're basically getting free UGC. So they're getting these 16 year olds, these 8 year olds, these people who want to film all these cars. They're making YouTubes about them. They're making. With all their branding on it. They've created this cult brand.

Yeah.

That is for, you know, mid-30s, 40s dudes that want to buy supercars, that want to sell supercars, that want to test a supercar for six months and then sell it back to them. They've just got this really cool niche market Motor Mall. I just want to just tell you guys a little story about these guys, just because I think it's really important for you to know. They started with literally nothing. They started trading Commodores and.

Yeah. Hold Commodores, Mitre's Atlantis Evos, like that.

Normal cars, like everyday vehicles. And in the past two years. Two years, probably about a year ago. So a year in, they got their first supercar. Yeah.

It's like a Lambo.

A Lambo or something. And now they have lots. 15. They're opening up a second dealership.

Yeah.

They went from having the five of them working to now they've got 40 staff members. It's wild how fast this has grown. Not a single paid marketing strategy.

Yeah.

Barely even a social media strategy, really. It's all networks and word of mouth. But the word of mouth is not hope for word of mouth. It is intentional. Again, we're going to drive everywhere. Everyone's got. They get the wildest cars, like the weirdest, craziest cars, and they put motormole stickers on them and they use them just for promotion. Promotion. Like it's wild how smart it is.

Yeah. It's a different kind of marketing strategy. Steph, do you want to give us number two?

I'm actually going to do number one.

So you do number two, I'll do number two. So this strategy, I'm going to paraphrase a little bit, this might not be the exact strategy, but you'll get the concept on this. So it's by a gym in Sydney, and I believe there's two gyms now called locker room gym. Okay. So Raf and Locky, kind of acquaintances of ours, we know them through some friends. So what they did is they have this gym and it was about $11,000 for six months. So $22,000. They only work with CEOs or C level executives or like super high end business people. So they kind of thought, how do we get to these people? Are they hanging out on social media, are they on Instagram, are they on Facebook or where are they and how do we get to them? A lot of the times these people are protected by gatekeepers. And what I mean by gatekeeper is they have a receptionist or they have a PA or they EA or something that's kind of shielding their emails and shielding their mail. So they're really hard to get to unless you're connected. So this strategy is called the lumpy mail strategy. And what they did was they sent a pair of boxing gloves to a bunch of CEOs and C suite executives in the local area in Sydney. And inside the boxing gloves was a USB stick. And I believe there was like a letter or a note attached to the USB stick and said, watch this for a gift or something. And then on that was a video of them saying, hey, name whoever the person is, like custom. We'd love to have you down at locker room. We've just opened up. We'd love to get you in for a free boxing session to hit the pads. Fast forward six months, half the gym's full. Do the math on that. $11,000 for six months, it's quite a lot of money for a gym. And then 12 months, 18 months, fully booked. Second gym, they've got a couple hundred members paying a lot of money for it. And it all kind of started with this lumpy male strategy. So the question for them was how do they defeat the gatekeeper or get past the gatekeeper? How do we do something different that they haven't heard before? How do we provide a product or service that's so niche that no one else is doing it? Blue ocean, guys. So they're in a blue ocean and they can afford it. So people that are C suites are making 3, 4, 5, 600 millions of dollars a year in wages. They can definitely afford a gym. Membership.

It was so smart. I remember when they spoke about on their podcast they have and I thought to myself, oh my God, that is so genius. And I think the note with the gloves, I can't remember what it said but it was like, it was punny. It was like something about fighting. It was, it was fun. It was punny. And they had the personalized video and why wouldn't you go down and check it out? Like of course you're just going to go have a look, you know. So yeah, genius and expensive. But they would have dropped that on ads to not reach the right people as well.

Just to blend in with everyone else.

To blend in with everyone else. So these are these, yeah, guerrilla marketing strategies. I love them. The last one today I actually only saw recently and at first I thought it was crazy and I couldn't really see how it worked, but then I started really putting it together and I thought, wow, this is actually probably one of the smartest that I've seen. So a lot of you might know Georgie Stevenson. She has a supplements brand, Naked Harvest Co, I believe it is. And she is, I guess a bit of an influencer. But what they decided to do was in October they decided to give away a free car. So it was a Suzuki Jimny. It was the XL version. It's worth $44,000. When I say worth 44,000, it is $44,000 to buy that car. And they got it branded in their branding and their logo and that we're going to give this away. And all you have to do is to go and make an order on our website for every $20 that you spend will give you one ticket into the raffle effectively. You need to go to our website, you need to put a reason why you want to buy and then you need to tag someone in the post below. So at first I thought how many orders would they need to get to 44k. Now this is an eight figure brand. So they already have a lot of orders being put through their website. But then as I started to put it together, sorry, the other thing you had to do to register was to drop your name and email and phone number. So you had to register to their email list. And I thought to myself, they did it in October, Black Friday, which is all product based businesses. Best sales day is six weeks later. So what a genius strategy to build your list prior to the biggest sales day of the year. And the.

And they're gonna be warm as well.

They're gonna be so hot because they've.

Just bought and they're opening the emails.

Constantly opening the emails. And your warmest leads are the earliest leads, like the most recent leads you have. Right. There's so many ands on this. And they purchased the product, which is likely to run out in the next four to six weeks. So they will need a second purchase right around Black Friday. So you're getting double the order value. And they were drawing the prize to be drawn out in December. At some point they've had this. So it wasn't just to give away a jimney for some extra sales.

Yeah.

It was to give away a jimney so that they could build their email list with hot new leads or hot leads to buy. They also did this huge marketing ploy around it. People were sharing it, people were tagging it. The average order spend is well and truly over $100. So every single person that's buying to even go into the draw is spending money. So they would have recouped the jimny money, which I'm sure they got the jimny for free anyway, but they would have recouped the jimny money fast. They would have then had the email list to remarket all of those jimny people on Black Friday. That means that they would have well and truly made multiple six figures across this thing for 44 grand.

It's amazing.

Genius. It was so smart.

Remarketing.

The more I dug into it, the more I was like, they're so clever.

I've just thought of one.

Oh, yeah.

That we should run for success. Goal.

All right, you want to talk about here?

Yeah, I want to talk about.

We're going to give away a Lambo.

No. Let us know what you guys think of this. Not quite. Quite that extreme, but we buy the supercar, then we do startup school. Drop it for like 297. 197. Then you have to buy startup school. So we get all the startups that are in and they want to grow their business. So we build a pipeline for the next year or two years to come into success school, listen to the podcast, et cetera. And then we give away a weekend with us. So you get driven around the supercar like you have a business coaching experience with us. We hang out, we fly them in from wherever they are.

Yeah. Yep.

Gorilla marketing style.

I mean, let's flesh it out. I'm always open to ideas. Your ideas usually pay off at some point.

Let us know what you think of that. What can we add? How can we make it better? How can we make it cooler? We're just dropping live on air.

Yeah. Yeah. This is. I mean, this is what we do all day. Because Tim's a manifesting generator, which means that he has lots of ideas all the time and many gen swag manage swag. So, guys, you don't have to do outside the box marketing. You can stick with what's safe and. And, you know, we mostly do just. We got really good at things we're really good at in terms of marketing, but I think maybe it's time to explore some guerrilla marketing. And it's always nice to think outside the box. So I hope we've inspired way to get a Lambo to think a little bit bigger today. But also just refine your body marketing and you probably won't need to do any of that stuff.

Shout out to Georgie Stevens, Motor Mall Happiness Co and Locker Room Boys. You guys are killing it and an inspiration to everyone.

Totally.

All right, guys, as always, share the show. We've loved this episode and this show grows by you sharing it with friends. We would appreciate that. And we'll see you next time.

We'll see you next week.