This is a short YouTube transcript excerpt (speaker Tim Frey) urging creators to use email marketing and to routinely repurpose social media posts into weekly emails. The speaker emphasizes email as a more durable channel than social platforms and claims recipients engage in a more business-focused mindset, leading to different purchasing and clicking behaviors.
I can't see an argument for not sending emails other than I'm lazy or I don't have time. Oh, cold out. Say this lovingly. It's time to send some freaking emails to your list. Why should I bother email marketing? 1. If Instagram ever shuts down, you lose everybody's details. 2. People open emails differently to the way that they open their social media accounts. People are opening their social media accounts to be distracted. People are opening their emails when they're ready to be serious and they're sitting down and they're doing real business. Okay, they're opening their emails when they're in a work focused mind, which means they make different purchasing decisions and clicking decisions. So if you're giving value in your content on social media, just turn those into emails every week. That's like the easiest thing you could possibly do.
