Short advice video by Tim Frey outlining four essential types of content every creator/brand should include: (1) problem-solution content, (2) objection-handling content, (3) brand/personality content, and (4) educational content. The speaker instructs viewers to audit their existing content and add any missing pillar(s) to build know/like/trust and move audiences toward signing up for an offer.
There are four pillars that you need in your content. In every single piece of content, you should be building know, like and trust and it should be moving the needle or moving them closer to signing up with your program, offer or product. The first one is Problem solution content. The second one is objection handling content. The third one is content that shows who you are as a brand or a person. And the fourth one is you want to be teaching them something valuable. So what I want you guys to do is audit your content. Do you have those four pieces? If no yes, you need to add them in because that does create a well rounded brand online.
