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Tim Frey says stopping your consistent activity, even briefly, resets momentum and erodes trust. You end up feeling like you're starting over. There are no long off periods if you commit to sustainable weekly actions.

Tim Frey says stopping your consistent activity, even briefly, resets momentum and erodes trust. You end up feeling like you're starting over. There are no long off periods if you commit to sustainable weekly actions.
I'm going to make this sound as terrifying as this is, but every time you drop consistency, you reset your momentum. So if you go ghost and you just stop making content, stop posting, stop showing up, stop delivering, it's basically like starting again in business. You lose trust. People don't trust you. They're like, this person's a ghost. Why should I work with them? And every time you do that, every time you restart, it's literally like starting again in business. So if you're going to commit to a certain thing every week in business, there's no off days, there's no, I'm taking three months off. There's none of that. You are in this for the long haul. So, Tim, if you were to start again tomorrow, what would you start with?