Tim Frey presents a short coaching segment about building a multi-seven-figure business. He defines the "secret sauce" as a two-part approach: brand publicly to build know-like-trust (using social media for entertainment and relationship-building, not overt selling), and sell privately via one-to-one channels (email, text, calls) where stories and offers are delivered directly for conversion.
I'm going to give away the secret sauce of building a multi seven figure business. The way we convert clients is not on social media. So we want to brand in public and sell in private. What I mean by that is all your social media pieces, are you developing know like and trust, are you getting people into your network? And then we're going to sell in private on email, text and call. Okay. Because that's a private medium. That's a one way to one way communication form. So on email we're telling stories, we're making offers, they're going to say yes or no. They're only seeing that email themselves. There's no community, there's no comments. So everything's in private. Everything we do in public is basically public facing for a brand point of view and to build know like and trust. Steph and I were not out there being like sign up success, go with, you should join. Because I think that's pretty gross. It's not what people are going on social media for. They're going on there to be entertained and to build a relationship with someone.
