Tim Frey says coaching and service businesses should send weekly story emails from clients or your own experience, ending with a call to action. Stories build connection and trust better than other formats like podcasts or YouTube.
If you're sleeping on email and you're doing your business a disservice. Any stage of business can do email and all you need to do are two things. A weekly story based email you just tell stories that's happening in your business right now. So like a story from a client interaction, a story about me starting a business. At the end of that story based email what you're going to do is have a call to action. Did you resonate with this? Let me know Whatever the call to action needs to be can be direct, can be indirect, can just be an engagement based call to action. Also instead of a story based email you can do a podcast update or a long form update or I got a new YouTube video or whatever, whatever that is. Story based emails win okay. They build a lot of connection. They build a lot of no like and trust in the email. Secondly guys, we launch.
