A short YouTube monologue by Tim Frey arguing that sellers should prioritize making sales over holding out for high prices. He recommends launching new offers at a slightly lower price to build momentum, get referrals, and increase prices later, warning that overpricing early delays business growth.
People attach so much personal worth to pricing. I had a conversation with one of our clients. She was like, yeah, but it has to be profitable for us. I'm like, yes, but it also has to sell. Otherwise, you have no profit. Like, it's like you have no business. You have no business, so you make no money. We always recommend going a little bit cheaper when you're first selling a new offer so you can get some runs on the board, right? And then you can increase the price over time. But most people go, oh, I'm worth more. They charge really high. They sell none. And then they just delay the growth of their business by six months because they get all heady about why it's not selling. If you just go a little bit cheaper, sell a ton of people, you get the momentum. People are talking about your program. It's just, win, win, win, win. But people attach so much personal worth to pricing. It's just a. It's a losing game. Can I give you an unfiltered opinion on this? Yeah.
