Tim Frey recounts a quick strategic shift in their business: after decades of avoiding niches they narrowed their focus to serve coaches, updated ads, website, and messaging, and experienced immediate, easier results. The move is presented as low-friction and highly effective ("instant").
We were anti niche forever and then we kind of had it reflected at us probably six months ago. Now we're just chatting for someone and they asked us what do you guys do? And we said, oh, we service. The guy said back to me, he goes, oh, so you help everyone. And I was like, I'm not even like living what I preach here. So we niched into coaches, changed our ads, changed our website, started changing our messaging to it. And the scariest part of all of this was it was easier than ever before.
It was instant.
It was instant.
The next week we had five top tier coaches apply and sign on for success school. The following week our perfect clients came out of the woodwork because all of a sudden it was clear that it was for them crazy. The more niche you become, the more money you will make every single time. With Aaliyah.
