Tim Frey discusses using deep niche targeting to reduce competition and increase profits. He advises specializing for specific audiences, warns that highly competitive markets (e.g., business coaching, nutrition, mindset coaching) push prices down, and contrasts 'red oceans' (crowded, price-competitive markets) with 'blue oceans' (less competition) while noting any market will eventually attract competitors.
He is destroying. He is absolutely destroying. His ad costs are, like, minimal as well. Competition to what he does. The world's population is ever growing, which means there's more people all the time. So we want to be that specific person with the specific answer for a specific type of audience. The more competitive your industry is. A lot of market share with really cheap programs. When that happens, you want a niche to another level, just so you carve yourself out a blue ocean. So the theory of red and blue oceans is. Red oceans are where there's a ton of competition. Everyone's price gouging and prices are going down. Blue ocean is when you're in a nation, it's clear sailing. There's dangerous fish in there. But you do need to note that all markets become competitive in the end, just as you've probably seen in the last, you know, couple of years. Business coaching, like, everyone's a business coach and they've never even had a business. Flexibility coaching, nutritionists, what else? Mindset coaching. Like, they just get flooded. So then you need to niche to another level or be the best in your market.
