Tim Frey (creator) argues that consistency in marketing actions—especially regular posting—is crucial to building trust and business growth. In the opening clip he contrasts sporadic activity (e.g., stopping posting for six weeks then returning to sell) with consistent behavior, noting prospects perceive inconsistency as untrustworthy and explaining that long-term, consistent actions drive results.
What would your prospect think if I just stopped posting for six weeks, then I come back and I try to sell something? You'd be like, this guy's untrustworthy, he's flaky, he's all over the shop and he's inconsistent. What would want to go work with Tim? And then people are like, why is my business not growing? It's not what you do when you're feeling good, it's what you do when you're feeling. It's what you do consistently that matters. Next month, we're going to have our biggest success ever. And, Steph, tell us about it. What is it? What's the secret?
