A short YouTube commentary (by Tim Frey) describing a low-budget, outside-the-box marketing stunt: spending $1,000 to buy flowers, handing them out in Perth CBD while filming. The action generated news coverage, social media buzz, new followers, and opened corporate PR conversations. The narrator frames this as an example of leveraging simple, authentic acts (the "art of giving") instead of traditional ads.
They had $1,000, they could have run ads, but what they did instead was they went and bought flowers and they went down to Perth CBD and hatched little cards and they walked around with a camera and they gave flowers out to people. So of course news crews rock up. Of course everyone's talking about it on social media, it's blowing up. And they've, you know, used this opportunity to get a pr. They've used that PR as an opportunity to open up some corporate conversations. But I love the outside the box strategy. Like they just did what they knew best and that was the art of giving.
