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Tim Frey explains why your close percentage drops when you move from selling to friends to cold prospects. Track what percentage of your sales calls actually convert. Selling to warm audiences masks weak skills.
Tim Frey explains why your close percentage drops when you move from selling to friends to cold prospects. Track what percentage of your sales calls actually convert. Selling to warm audiences masks weak skills.
Often in successful people are like, yeah, I've got no problem selling people. Like, I'm a really good salesperson. And they're just selling, like, their friends and family and people they know what. That's super easy to do. It's really hard to sell a stranger off the street. It's not like a true representation of how good you are as a salesperson if you're just selling everyone that loves you. For every sales call you have, you need to know what your close percentage is. The more you scale out to cold audiences or people that don't like you, the lower that percentage will be. What is your close percentage? Is it 20%, 30%, 50%, 60%? You want to be aiming for percent as a minimum.
