Transcript excerpt from a YouTube video (creator: Tim Frey) offering advice on how to respond when a prospect stops replying: recommend sending one follow-up only, prioritize quality over quantity in direct messages, avoid appearing pushy or 'icky', and treat prospects as humans rather than sales targets to protect brand reputation.
What if they don't reply? Don't keep following up. It's a bit pushy and it's a bit gross, so we don't want to get the ick. I think one follow up is enough. A few days later, you know you've started a conversation. If they don't want to have it, that's fine. Not every single person is going to reply to you and it doesn't mean anything about you. I would rather you do quality over quantity when it comes to DMs. I'd rather you have really great, incredible conversations and less of them than having really like fast and not caring. I think that's going to damage your brand rep over time. So if you don't want your DMs to be gross and salsy and ick, then you just need to treat that person like a human and not a sale. It's a really quick win for this.
