A short YouTube interview clip (Tim Frey) diagnosing common small-business email-marketing mistakes: inconsistency and long silences between messages. Frey advises steady communication and higher cadence when selling (example guidance: ramp to multiple emails per week rather than a single weekly message), arguing sporadic “out of the blue” sales pitches alienate subscribers.
Where do most small businesses go wrong when it comes to email marketing? What are you, what are the biggest mistakes? You see, I think.
They just go missing in general. So they'll be able to list 100, 200, 500,000, 10,000, 100,000 and then they just won't email. And then one day they'll come out of the blue and they'll be like, hey, buy my shit. And then it's like, well, where's this person been for the last six months? And it's like they've fallen off the face of the earth. And now I'm hearing about them, now they want me to buy my shit. So I think like, consistency is key. If I were in a selling phase, I'd maybe doing three, four a week, ramp it up a little bit more, you know, one a week's rookie numbers. So you want to pump that shit up 3, 4, 5, however much that is.
