Where EVERYONE goes wrong in business at some point

Name: Where EVERYONE goes wrong in business at some point
Uploaded: 2024-10-02T09:00:53+00:00
Duration: 28 s
Channel: Tim Frey
Description: A short extract from a YouTube video by Tim Frey arguing that businesses must choose a clear niche or niche by a specific result to stand out. The…

2 Oct 2024 · 0 min

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A short extract from a YouTube video by Tim Frey arguing that businesses must choose a clear niche or niche by a specific result to stand out. The speaker warns that marketing without a specific target audience ("not talking to anyone specifically") yields poor results and that broad, undirected online noise usually fails. The clip references a collaborator, Steph, and emphasizes the necessity of niching in competitive markets.

And the problem is Steph's lost it. The problem is, if you're not talking to anyone specifically, you're going to get no one. Okay? And when you go and make a heap of noise online without any direction on it, generally it doesn't land super well. And we see this go wrong a lot of times, especially when people start in successful. They come in and they're like, I'm an accountant, or I'm a coach, or I'm a fitness coach. And I'm like, sweet. We get that. But there is so much competition in the world right now that Steph and I both think that you have to have some form of niche. If you don't have a niche, you have to be niched on a result that you get. He's a step. And I both think we super deeply believe that you must niche.