Short advice from Tim Frey arguing that when someone downloads a lead magnet, they’ve signaled immediate interest and should be contacted directly rather than only sent automated email nurtures. The speaker recommends personally reaching out to ask about the prospect’s experience and offer help instead of relying on storytelling email sequences.
If you've got a lead magnet out and they've downloaded it, that person's just waved a huge red flag saying, hey, I have that problem. Can you please help me? And then you're just like, hey, here's my email automations that's going to tell you a story about why I started my business. There's a reason that's not working. If you're doing that right now, it's not about getting a better email nurture sequence, it's about actively contacting that person who needs help and saying, hey, just tell me a little bit more about what you're experiencing. I'll see if I can help you.
