Free Traffic: How Content Gets Eyes on Your Funnels | Coaching Corner #039

What's up, everybody?

Happy Tuesday.

Are we live?

We're live.

Oh, sweet.

Episode 39. It's been 39 weeks of Coaching Corner. Um, tell us where you're watching from. Hope you're enjoying your day so far. Thank you for hanging out with us. You're here live. If you're not, we'll see you on the after show. On YouTube, and that's perfectly fine too. Either way is okay. How you doing, Deb?

I'm, I'm doing, I'm doing, uh, spectacular. How are you doing?

I'm doing great. Yeah, even better now that you're here. I feel, you know, um, yeah, I don't know. What are we talking about today?

I, you know, I, I think what we're talking about here is, is something that A lot of people always ask, you know, we have, we have obviously ClickFunnels itself. There's a lot of people that know how to use the software, are building offers for their business, but there's this missing piece that I think we need to cover, wouldn't you say?

I would say so. I think that's a pretty good, pretty good recap there. Not recap, preclaimer, disclaimer, precursor. Yeah, we got another fun one for you. Today, just like every other one we do, is gonna be— it's fun, it's a great time. We have something special. Um, today we're talking about traffic. I feel like this is a common one, right? Like everyone, we talk about funnels and then now they have a funnel, it's live, but they don't know how to get eyeballs to it. How do you get people to the actual doorstep after you open the door? I don't know, it's a mystery. We're gonna find out today though. Um, there's 2 ways that you can really do it. One paid, one free. Right? And paid's great. It works. It's, it's fast. You know, you're paying for speed. That's really what you're doing. And you can always do that at any point. There's not anyone saying that you can't do advertising, you can't do paid ads. It's a great tool. Use it. You are in the world of creating a business, you're probably using advertising in some degree sometime, some somewhere along your journey. But the other side of that is the free stuff, which is Content. It's content marketing stuff that you put out on the internet. Rob, we got Rob! Oh man, that's gonna be a fun one.

He's late, he's late.

He's right on time. You know what, we're just getting rolling here.

Catch me up, what is it, 2 minutes?

Uh, we're talking about the different ways of traffic, you know, how traffic comes into play here. There's paid and there's free.

Traffic in Montreal is awful. Traffic?

You drive? I thought you just skied over there.

I don't leave my house.

Uh, yeah, I have to be reminded to touch grass as well sometimes, you know. Welcome to tech. They didn't tell you about that initially.

There you go.

Um, yeah, no, traffic, right? Traffic is the lifeblood of any offer you put out there. We need eyeballs on it. Once you put it out there, it lives. But yeah, is it breathing? Maybe we'll consider the traffic the oxygen And the nutrients to the— I don't know.

I think too, one of the big reasons why this was being brought up is like, I think when people think of traffic, the only thing they think of is I need to run a Facebook ad or I need to run a Google campaign. And we wanted to take a little bit of a different approach and kind of open your eyes to a perspective of like maybe something that needs to happen first before you're dumping your hard-earned money into some ads that may work, may not. Um, so that's kind of where we're hoping to open your eyes to.

I read something this weekend that was really enlightening, and it's create the free traffic to send the paid traffic to. And it's like, start creating these— well, whatever we get into to talk about traffic, but once you start seeing your free traffic starting to convert, that's when you know you're ready For the paid traffic. I mean, yes, paid traffic is a way to really test funnels fast and get data and all those things, but it takes time for them to find the right audience, find the right thing to find, the right people to send to your funnel. But with free traffic, you have so much more control over it. I wanna say you get to post where you wanna post and build content where you wanna build content. And once that's converting, your paid traffic is gonna convert so much higher.

Yeah.

That's the beauty of it too, is I think if you're focusing more on the organic traffic originally, you have a lot more freedom of like testing ground to see what's working, what's not, without, you know, doing the same thing with paid, but then saying, okay, I figured out what's working, but now I only have $2 left to advertise to what's working.

Like learning how to build free traffic is such a skill that will It can be used everywhere, right? It's such a, it's a great skill to learn. So Tyson, I'm excited to see what you got slides to show us. You got—

I got one slide. It's the intro slide here. And really I got a slide plus bonus. It's okay. The really, we're just talk— we already kind of alluded to what we're talking about. We've described it a little bit. We're talking about how to drive free traffic to your funnels with content. Content creation. Yeah, like Rob said, it's all in your control. I feel like you have a lot more room to wiggle per se, to go out and like experiment and try new things without the crazy backlash of you having to spend money for it. And there's a couple ways to do it. Obviously we don't all have unlimited time, so you can't just like sit there all day and just make a ton of content unless that's like your job. Then cool, heck yeah, keep doing it. But the content side of things can be streamlined and it's not something you have to focus every day on. You can just do one day a week and figure out a whole system here to make it flow together. Yeah, okay, so first off—

So just before you get into it, like I'll pull back the curtain a little bit. Tyson, Devin and myself were having a conversation earlier about, you know, just launching funnels and generating traffic. And one thing that I brought up is, You know, I don't have— I'm not a content creator. I mean, not yet, right? But like, it's just I keep on getting in my own way of starting to build content and start to putting myself out there. How easy is it to— like, who doesn't have a phone in front of them, right? I have a phone. I have— I'm literally on a, you know, a call right now, video in, you know, right here. I could just use the same camera, use the same screen, and show people how to do something, but I get in my own way, right? Right. So it's one of these ideas that if we can help people, this is Coaching Corner. We obviously always teach you how to use ClickFunnels to increase your conversions, how to use ClickFunnels in the best way to generate the most value out of your customers. But sometimes it's before the funnel that some people need help. And I think this was just a really good session today and a good topic to talk about because if I'm in my own way, I'm sure a lot of other people are also. So if we can try to figure out how to remove that speed bump, remove that barrier between you and content, you know, I think you're— I think it's a really good, um, lesson. It's a valuable lesson to learn. So yeah, that's just the preface of this whole episode.

Absolutely. Um, and also to clarify, I don't think that— I'm not trying to tell you to go out. We're not trying to tell you to go and just like start putting out text content. It could be Whatever platform, but video specifically is one that I would recommend looking into. Why? Because it lives on beyond the initial time you post it. And 2, well, it depends. We'll get into the specifics here soon, but we'll dive into very specific things in a moment. For now, just as an overarching—

We don't wanna spoil it yet. Yeah, we—

I say don't spoil it yet, Tyson.

No, no, no, no, it's all in the planning. But we're—

stay till the end, there's a special offer.

We're gonna talk about, yeah, video content in general does a couple things. In my mind, it builds trust, it builds credibility, and it displays you as an expert in whatever field you are. If I were to stumble upon a video you do on, say, YouTube on a very specific thing, it could be how to, I don't know, how to make sourdough bread. Okay. Because I'm on a sourdough kick right now and I've been down this rabbit hole. All right. There's tons of stuff out there, but there's a couple in particular that I've watched a few times. And then I've gone and checked out their funnel and like, they're always, there's always something on the other side of this, right? But it was only after watching 2 to 3 videos where I was like, well, I wonder if they have like that equipment that I saw in their video, because that would make my life way easier. Uh, and they did. What do you know? And, um, I did buy one. Um, so anyways, the— without the content there, without that initial entry Conversation, I guess, in place. I would have never gone down that rabbit hole. I would have never went to a website that they had. I don't know. I did it because it was one them. I watched their videos. Now I trust them. I'm like, oh man, these guys are pros. I know exactly what they what I need to have now. I need this. I need this perfect chopping block for my my sourdough. And you know what? It's gonna look dang good on my counter soon. I'll tell you what. Anyways. That wouldn't have happened if I didn't go down a rabbit hole of finding that video based off of a search I did online to find the correct correlating walkthrough or something, right? Yeah. I mean, let's just, let's pull over. Let's pull over to the, to this whiteboard. I think we gotta draw it out because as I'm describing this, I think a visual would be helpful in what we're describing. But—

Jason's favorite thing or favorite thing is whiteboards. So I mean, Whiteboards. Yeah, he's now, he's now in his element.

I don't know about all that. I do— you know what, I used to have a whole wall of whiteboards and I had to get rid of them because they messed with the decor of, uh, the, uh, the office. But you know, one day when I have that—

Not to go on too much of a rabbit hole, but a quick 5-second rabbit hole. When Russell did the initial OFA challenge and he had the desk that had the glass overlay on it I, I begged my dad to build me a desk like that so I could like draw out a whole bunch of stuff, and he did, and it was the coolest desk ever.

Jumping into that for a second, I have glass on my desk, and the whole intention was to buy it so I can write on it, but now it's just cluttered with other things and I don't have space.

Okay, well, that sounds cool in theory. I do like the thought of that. Okay, no whiteboards. This is, this is a blackboard. All right, I roll in dark theme, dark mode all the time, so I hope you guys enjoy. Now, first and foremost, before I start drawing, uh, please everybody forgive me. I did not go to school for arts. My lines will not be as crispy as yours might be, so, uh, just, um, just roll with me for a little bit here. Uh, video content is, I would say, one of the easier ways to start. My thought is If you start off with like a long-form video for YouTube, specifically YouTube, because one, it is searchable, 2, it lives on beyond the initial point of you posting it, whatever. We can repurpose that though. We can repurpose the long-form video, cut it up into bite-sized clips, and now you have short-form content as well. And all you did was record one video. You didn't have to go in and re-edit it for the short form 'cause we have tools for this. We'll get into it in a moment. I'll show you exactly what I would recommend checking out. But again, it comes back to the thought we don't have unlimited time. So at the very top of this whole pyramid, I like to see YouTube and I might be biased. I am biased. YouTube long form, right? Long form videos. And by long form, I mean like 8 to 12 minutes, nothing too crazy. It could be you sitting in front of a camera and it could be even easier. It could be you with a phone. That's what I recommend. I've recorded hundreds of videos on this freaking, this little doohickey right here, this little device. It's fantastic. It's 4K. This is an Apple. You don't have to go buy something new. Just use what you have in your pocket. All right, simple as that. Put it up, record, depending on what it is you're doing. I don't know. I don't know what type of content, what type of business you run, but it applies for most people, I'd say.

I was gonna say, every scenario I could think of, like, you can apply this. Even, you know, when you and I were doing this together and wanting to post for a year, you were posting content about tech and I was posting stuff along, along the lines of like music. And so it still applies even on that wide spectrum difference there.

Yeah, agreed. I mean, don't make it harder on yourself. Find the easiest way that removes all friction. This is in your pocket. All you gotta do is pull it out. You gotta start recording. Hold— you can hold it if you want to. You can literally hold it with your hand. We have 2 of them.

I think if there's anything, it's just listen to that piece of advice. Like, you have it in your hand, in your pocket already. I know a lot of people are going to wait, you know, they're going to say, I want to start recording content, I need to get a camera, I need to get a boom, I need to get a light, I need all these different things. Go on Instagram, go on YouTube, go on YouTube Shorts, whatever you want, and Look at how many videos are literally just the phone. You don't need fancy equipment when you start, just like you don't need a fancy funnel. You can get it later, right? You can, you can change that later, but just get started. It's gonna be bad and that'll be fine. No one's gonna see the first ones.

Uh, yeah, that's fair. The first ones are gonna be bad. That's okay. That is okay, but not as bad as you think they are. It's just because you're the one recording it and that's why you think they're terrible.

The first thing I decided to do for content, um, when I watched the first OFA back in like, I think like 2018, and Russell was like, you need to pick an outlet and do it every day for a year, was going live on Facebook. And when I tell you it was the most cringy thing I like, you probably have ever seen. And it was, I went live like for my dad's business too. And like by the end of it, I like rewatched it and was like, having a panic attack. I was like, this is, this is so bad. Why didn't you tell me? I looked so like terrified and like I wasn't even like looking at the camera or like anything. And I just, I felt bad for you. I don't know, like, but it gets easier, you know? And then here we are. I could have never done even something like this, um, before, but it just, it just takes practice. Like Rob said, you're bad until you're good. Somehow.

Yeah, I, I agree with Devin. Like, if I probably won't watch my, my videos, I'll hire someone to watch it for me and tell me. Like, I'm one of those people that like hate their voice. I don't want to see myself online. Uh, I don't want to. And I'll just— I think I'll just put it out there and ask other people to give feedback. But this, this session isn't only for you, the audience. Like, this is therapy for us too. Like, especially for me, like, I want to start recording content. I keep on getting in my own way. And if I just come to realize that it's okay to be bad because that's the only way you get good, like, why wouldn't you start?

Yeah, yeah, I love that. You guys are so motivational, you know that?

Okay, see, that diagram looks crisp. I like that.

Thank you, thank you. We're just getting started here, guys. All right, so long-form videos. What do I— what kind of videos should you even make? What is it that you should record videos on?

Personal preference.

Again, I'm biased on this. I think that it should be education-based to start off with. It can be entertaining, sure, but that's a whole different category. When people go to, uh, find specific advice or help in your industry, you want to be the one that shows up as an expert when they're searching. So I would go and I would figure out what your most asked questions are on either online or just within your current business. Like, what are people asking right now? And you can record a video on that specific question. Each video can be on one question at a time. Each question can probably be broken down into 3 or 4 sub-questions that you're answering in that video. Cool. Take those. All right, we have the overarching question. Let's say my question for the sourdough example was, how do I get my Bread to rise better. All right, that was probably the initial one because it was so flat. All right, anyways, um, that's the initial question. Huh?

No bubbles in the sourdough.

There's plenty of— yeah, it's fine, we'll get there. Um, yeah, all right, that was my question. Now in the video, they're also breaking down like the other things that can lead or that fall under that That question, such as, are you feeding the dough on time? Are you leaving enough time in between to let it rest? Are you doing it the next day? Are you doing it the same day? Like, how are you doing it? Right? But all of these are answering the same question and they took maybe 2 minutes for each question, sub-question there to, as they recorded the video, each one had like about 2 minutes in between to answer those sub-ones. In total, the video was like 15 minutes. Max. And it was— there was no cuts in the video. It was literally just them holding up a camera answering those questions, and they cut it off. It was a very unattractive video, and I loved it. It was so authentic. It felt like I was watching a real human being. It was beautiful. All right, and I bought something from them because of that.

All right, anyway, I was gonna say it too, like, I think sometimes your authenticity of just being yourself has a little bit of an upper hand in this, like, day and age of AI. Because when you have that personal touch, if there is some imperfections when you're recording, like if it, if it looks real, like there's these real applications of like seeing you in your natural setting, like I think people are drawn to that. They can be, they can feel, um, like they're the same as you, you know what I mean? Versus trying to make it so perfect, it's almost like this synthesized version of like what it could be. You know, agreed. Absolutely.

That's why we get thousands of views on these videos, because we're just so authentic and real here. This isn't—

this is why people, uh, watch this over time. All right, we get the people where they need to be at that moment in time. Now, if you need inspiration as far as like what questions should you be answering online, all right, there's a site called answerthepublic.com that I recommend checking out to start off. You can do it for free. You don't have to create an account. I think you can do up to like 3 searches a day or something like that for free. But just go to search keyword. And if I type in sourdough, right, for my example, obviously type in your business, type in your industry, just keywords in that related industry, hit search. And hopefully I don't get served with a popup saying I need to upgrade. Ah man, cool. All right. And then it finds the most asked questions. around that topic. One, from search engines. 2, AI models, uh, shopping, and social media. This helps you better refine and have an idea of what you could create videos on. Each of these could be a specific topic that you create stuff on, and it just gets you started, right?

I absolutely love this, Tyson. I mean, even look at some of these. It's hard to read some, some of these suggestions.

It's still loading, but I can probably—

but you can even come up with offers. You can figure out what to sell because of this. Look at that right there, sourdough starter kit. That is one of the top things searched in Google or whatever search engine.

Sourdough supplies, sourdough starter warmer, uh, sourdough sandwich bread. How do you make sourdough sandwich bread would probably be a great video, right? That, that makes sense. Um, sourdough starter names. Okay, well, name it whatever you want. Mine, mine is named Clint Yeastwood. I hope you guys enjoy that.

Well, thanks for joining today.

We're gonna cut this one short.

But okay, you get the concept, right? We find the questions, we find the things that we should create videos on, and now we bring that and we create a video with our phone. All right, we have the question. We're gonna answer a question on what are essential tools for a beginner sourdough baker? So here's the tools that I have, all right? And I'm going through and I'll show you exactly what it is that you need in this video. And I'm— what, 2 seconds? I literally just started the video, guys. I was just doing it right there in front of you. Didn't you see that? Um, just pull your camera, start recording, and now you have the beginning of that video. Uh, it doesn't have to be super edited. Now when it comes to editing, CapCut exists. You can edit it on your phone at this point. You literally pull up CapCut. Let's see if I can actually CapCut.

And I think this is where people get stuck. They, they think it takes so much effort and so many different tools and so many different things to put out these videos, right? They're like, well, I don't know how to use Video Studio or whatever. I don't know how to edit videos. I don't know how to add captions or comments, or I don't know how to do all these things. Show them, Tasser.

All right, so CapCut lets you do it on desktop, lets you do it in a browser. And on your phone, so you can do it on the go. You can record on your phone, you can edit on your phone, you can post on your phone. Don't even need a laptop for this. It's, it's that nice. It's great. It's wonderful. Um, I don't have any video clips to show you, but basically you just go over here, create new, and you do a 16:9 YouTube/Facebook option here, um, to start off with, right? And it even does captions. If I pull up here, it does auto captions. I'm pretty sure Deb is the one that showed me that.

Oh yeah, no, I, I use CapCut a lot. What's What's funny is I've used Premiere Pro for years, but when I started posting a lot of like short-form content, I just got away from using Premiere Pro because I was like, it's this easy. I literally would drop my video in there. Transcribing on here is incredible. The captions are great as far as like how it works.

Oh, captions.

Whereas like some of the, some of the themes, um, some of the themes that I would have to recreate on Premiere would take me 20, 30 minutes, whereas I click a button in CapCut and it's there.

Um, that's it.

It's incredible.

I just want to mention, we, we are not affiliated with CapCut at all. Like, we're literally here to just provide you content and provide you the tools that we've found work for us. That's right.

That's it.

So no affiliation, just showing you the tools that help you succeed. So if there's anything you do right now, if you've been thinking about creating content, Go download CapCut. Just go do it right now. You could be watching right now. Go download it. Why not?

It's pretty good to start, I believe. I don't know how much you, you can pay based off of different video quality and different things like transitions and whatnot if you want to buy or upgrade.

But I think now with the auto captioning, they do require a paid account. But I will say, even if you need it for the auto captioning, it is so worth it. Well, a couple clicks and it's there if you're doing captions.

Then let's go to the next tool, which is Opus Clip, right? Um, if we're going back to the, to the model of what we're talking about, starting with the long-form YouTube video and then we're breaking it down into short-form clips that we can redistribute and put on different platforms, then Opus Pro, uh, or Opus Clip rather, this is— you can start for free for this as well. But basically it takes your long-form videos, you can kind of see what's happening here, and it breaks down into bite-sized clips. It'll rate it It'll give you a score. It'll add transcript or not transcripts, captions on the video. You can have B-roll in there in the editor. You can technically edit the clips even more on this platform. This is going to be a secret weapon. This is how you get more eyeballs for the same amount of effort. All right, we do a long-form YouTube video that is one searchable on search engines. Not even that. We have AI now. We have Claude, ChatGPT. We have Perplexity. We have You name it, Gemini, whatever, they all are pulling from Google, right? To some degree, they're looking at all these search engines and also showing the same thing that they are. Google's showing videos as a search result when you look up how to do something. The odds of it being recommended through an AI is also equally as high. I've had that happen multiple times. I've seen people come from those platform AI, or specifically Perplexity, ChatGPT and Gemini are like the biggest ones I've seen search volume-wise for some reason. Um, but people come from those. They go, they find your videos through search engines as well, uh, or through AI.

Anyways, um, I'm curious for the people in the, you know, in the comments right now, what do you use? Are you a content creator that's creating videos? What tools are you using that maybe we don't know about? We'd love to learn from the community also. What maybe is, you know, what you're using that works for you, because these are just some things that, you know, we found work for us, or at least Tyson has found that works for him. So what are you using? And let us know in the comments and be happy to check them out.

Absolutely. I, I love tools. Share. We, we love tools over here. We play with software all day long. Definitely share it, please. Um, we can take this one step even further. All right, you can turn this long-form video into blogs. You can turn it into a newsletter. You can turn it into— we have Substack out there. We have some other things. Um, I'm gonna go ahead and just duplicate this real quick. We'll pull it up, right? You can take the transcription or transcript for your long-form video, give it to AI, give to Claude, whatever you use, whatever you prefer, and say, hey, write a blog post based off of this video or this video transcript. Easy as that. If you're using the MCP server now You can literally just tell it to go and add it to ClickFunnels as well afterwards. And now that portion is somewhat automated, right? Blog over here, go down, newsletter, Substack. There's other ways you can do this, but just as an example. Right.

But the idea of turning content into other content is so good, right? You, you could do it once and then maybe people, you know, they see your content in different ways and maybe they won't see your long form, but they'll see your short form. Maybe they don't see your videos, but they see your blog. Maybe they don't see your blog, but they see something else, right? A post on social media somewhere. But To put yourself in different media platforms is just stretching yourself out, and you've only built one video. Everything else happens kind of just with these tools and with AI. So yeah.

This all feeds back into our value ladder, guys. We are creating this— this is a content engine. This is a, uh, an eyeball-generating engine that we are creating to slowly siphon or point people to what we're creating in our business, which is typically going to be a lead magnet. Right, so we're still gonna— let me draw out this real quick before we reach time.

Also, your board's not on the stage, I don't think.

Oh, I'm so sorry. I am mapping. Oh my, I was over here talking like a lunatic, you guys.

You're good. I just noticed now. I added it.

Now it's the reveal. Here we go.

Oh geez, the big reveal.

Now it's too much. Well, I'm zooming out so I can show you the full thing. Oh, sorry. One sec.

Just gonna see how well he could draw a right angle.

Oh, oh, we're going up the offer ladder.

God, this is the hardest part for me, I'll tell you what. Okay, um, cool. Now we— this is where we have your value ladder coming into play. We've talked about this in past videos. We've talked about this if you read DotCom Secrets, if you've read any of the books that Russell's put out there in this world. You got to know about the value ladder. Boom, cool. We have our free lead magnets. And I'm really only going to map out that one just for the sake of time here. But you can take all this attention, all these traffic sources, and point them towards your value ladder, all these items in the value ladder, right? Usually in videos, you can make an easy call out to your free lead magnet. Hey, I'm teaching you how to do this, but if you want to learn how to do this even more in depth, go check it out over here. I actually created a free guide for you. Just click the link in the description and/or the first comment of this video and it'll walk you through everything. All you gotta do is submit an email address. Easy. Cool. I just made a call out for a lead magnet, guys. Now you have a new lead and potentially a new customer if you continue them throughout the value ladder. Uh, we have a whole training on value ladder, but the concept is the same. All right, let me just— there we go. Pretend all those arrows are pointing towards lead magnet. Now you got people in your funnel and now we have a self-fulfilling cycle of prosperity and value adding towards your customers and a good time for everybody.

Good rising sourdough.

Woo, man.

If anybody does want more one-on-one support or wants to work with us directly to help you launch your campaigns live or start putting out videos or help you with your value letter, I would highly recommend scheduling a call with our growth advisors. Our calendars are getting insanely booked right now, so there's not too many spots left. So I would have a conversation with them. They can help you find the best plan that would work for you just to get you launched, just to get you started. But it's helped a lot of people in a lot of different ways. So if you're struggling, I would highly recommend just a conversation, just talking to them. them.

Come hang out. Yeah, we could do this for your business, by the way. I love doing this stuff, creating a roadmap, figuring out what's, what's next for you, how to make it easier on you. All that is directly related to what we talked about today. Hopefully it helps.

This is a good one.

That's it, guys.

This was fun.

It was a fun one, right? Yeah, it was a fun one. I wish we had more time. Goodness gracious, we could have covered more.

Well, if you do want more content-driven development, content-driven content, Or sorry, community-driven content, community-driven development. Let us know what you want to see. Let us know what you want us to do an episode on and we'll get that done.

So yeah, also if you have questions and you need some help, you need some, some guidance, come hang out with us. We were live Monday, Wednesday, and Friday from 11:00 AM to 1:00 PM Eastern Standard Time every morning. So enjoy that. We'll be there. The link is down below. Have fun with that and we'll see you. On the next one. I think that's it for today. See you guys later. Have a great Tuesday.

Yes.

Until next time.