A short YouTube talk (by Todd Dickerson) congratulates authors for completing a book and argues they should create a "book funnel" to turn that work into a business. The speaker expands the idea to include any information product (audiobooks, training videos, CDs) and emphasizes that building a funnel is simple—especially using ClickFunnels.
You took one of the biggest steps you'll ever take in your professional life. You ruthlessly cut, packaged and presented what you know, and put it in one of the most challenging and timeless formats. A book. Congrats. Seriously, whether it's 10 or 10,000 pages, it is still a huge deal. Because a book has the potential to change people's lives, position you as an authority, and maybe be adapted into a feature film starring Leonardo DiCaprio. You need a book funnel. Now, it's important to note that book funnels aren't just for books. In fact, it works great for any type of information product. You could be selling audiobooks, training videos, CDs. Wait, do CDs still exist? They do. Alright then. It works for any type of information product you can think of. And the best part is, it's very simple to make. If you're using clickfunnels, of course.
How to Set Up and Send Your First Newsletter In Daily Draft | Coaching Corner #044
