YouTube interview with Helen Malinowski (founder, Somatic Integration Institute) describing her move from clinical-director roles in larger organizations to starting a private practice. Helen recounts early challenges—lack of marketing and networking knowledge ( relied on Psychology Today )—and emphasizes that direct, one-on-one contact is her most successful way to attract clients. The conversation frames her work helping clinicians build sustainable, fulfilling practices.
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What I have learned over the years is we can get ourselves into a pickle in an effort to grow our businesses because we don't know what we're doing. And we have certain expectations for ourselves and for our work as well as we're helpers. So our ability to turn away people is pretty poor.
This is Helen Malinowski, the founder of the Somatic Integration Institute and creator of the Catalyst Collective, helping clinicians build sustainable, thriving practices without burning out. She's passionate about supporting mental health professionals in staying resources sourced, connected, and deeply fulfilled in their work. So how did you decide that this is what you wanted to do?
I did not really like working for other people, so I decided I'm stepping away from the clinical director type role, where you're working at a big organization making money for other people, and I would start a private practice.
How you set it up and why.
I did not know anything about marketing. I did not know anything about networking. All I knew was psychology Today and that's it. And people did trickle in.
Yeah.
Learning curve to figure out how do I get my message to the right people so that the right people are finding me?
Can you tell us, like, start to finish? How do you, like, get a lead? How do you get them into the mastermind? Are you doing a webinar? Talk to us about how you're driving people into your business.
I would say anything that gets me one on one with a person is the most successful way. So that could be.
