Invest Diva’s Kiana Danial on Mindset, Money & Funnels

I'm going to do a webinar. I'm going to write Ichimoku Secrets. I'm like, I'm doing all the things. Like, where is my 2 comma club? And Russell responded, focus on one thing.

Today, come see how an electrical engineer stumbled on a love and passion for finance, only to be told that she was too pretty for finance.

Literally, my big boss, the CMO, sent a message, an email to my direct boss saying, Kiana is not an analyst and she never will be.

Then builds a business, makes $1 million $1 million with ClickFunnels and turns it into a $20 million investment portfolio.

I was doing automated webinars and start running ads to it and then boom, suddenly I'm on.

Kiana Dagnall, welcome to ClickFunnels Radio.

Welcome back to ClickFunnels Radio. I'm Chris Cameron and joining me is Dante Torelli and today we have Kiana Dagnall with us, the Invest Diva. If you guys don't know her, that's absolutely crazy. Kiana, I wanna take this back. Like everybody knows you, right?

They've seen you on TV, TV, right?

They've read the books, they've seen you all over, you know, the internet and social media. But you didn't always do investing. You were doing electrical engineering. So talk to us about that. That's kind of like a different place in Japan, of all places. So talk to us, like, take us back there. Why were you studying that? Something you always wanted to do, or what's up with that?

Absolutely not. I did not know something I always wanted to do. I'm an immigrant, so I was born and raised in Iran. And so immigrant families, you either become a doctor or an engineer or a failure. And so my dad was an engineer, and And I somehow was like, I mean, I was good at school and I hated blood. I would like literally faint. So I'm like, all right, engineering it is. So that's how.

No doctor for you, but you did this for 7 years and you were like, okay, I'm just staying the course.

Yeah. I mean, my dad always like had instilled in me that like, like it was just a good work ethic is like, you gotta continue. You can't give up. So it was the you can't give up mentality. And I'm like, I can't give up. And also in Japan, it's very hard to actually like change courses. Like in America, what I'm understanding is that if you don't like your major, you can switch. In Japan, you decide what you're studying at like 16 and that's it.

Oh wow.

That's your career until you die. Like you cannot change. And so there wasn't an opportunity to really change either. And if I wanted to change, I would have had to start it all over again. I already was feeling like I had wasted my youth. I'm like, okay, oh my gosh, I'm 2 years in, I might as well just finish it. And then I might as well just— the next thing, next thing just became the next thing and next again, next thing. And next thing you know, it's 7 years. And I would say also in Japan, time does go by faster.

Why do you think that is? I was just there for, for an event that we did.

It's because everything is predictable. So you would think You know, because everything, you know what is gonna happen every single day. So your memory, like the adventure is gone. I think there was a study, I think Russell talked about it once too. It's like, when everything is like repeated every single, you know exactly when the train comes, everything. There is a scientific term for it, but like ask any foreigner.

Yeah, your brain, your brain kind of goes into just like this hypnotic state, right? And you're just kind of just rolling, rolling, rolling. Yeah, easy. So hold on. So you go for 7 years in Japan and then you come to the United States Tell us what that was like.

Yeah, that was a dream. That was the dream. So all my life I've been trying to come to, to the US. My family, some of them were already here. Again, Iran, America, the whole situation. For some reason, even my parents were citizens, America just wouldn't let me in. I was like, ah, so no matter how many times I try, I wouldn't come in. I wouldn't, I wasn't able to come in. But finally, this is the 7th year and I finally gave up. Like, okay, I'm good. Japan is good. So I finally got a job. Everything was great. But this is also around the time that I— the markets crashed is 2008, and I was learning about the world of finance for the first time. Uh, I, I had a TV show. I was on a TV show on Japanese— in Japan's national TV at the time, and we were discussing economics, and I was seeing the dollar-yen going down. I was like getting very excited about it, and I accidentally made $10,000 in the markets, the crashing markets, literally in August. I'm like, what? This is way better than engineering. Like, I don't— I want money. I don't want Science. So, so I started getting really into finance and finally I also was granted green card in the US.

Gotcha.

Like, let me go, let me see, let me go to the US and see if I like it. I went to New York, love at first sight. I'm like, oh my gosh, I'm moving here. So I just quit and I came to New York, got a job on Wall Street, and I was like, this is the life. I was so excited. Wow.

2008 was, for those of us who have been around long enough.

People have been born on that year that are listening to this right now. That's insane.

Oh, I know. I know. Like, but I was 4 years into my, I was doing options and futures. A lot of people know. And like, we crashed so hard. And like, that's some of my origin story, like getting put on ulcer medication. And like, 'cause I had people, that were losing like millions of dollars. And here I was, I was 28 years old and I'm like, you know, just really kind of getting into finance and it was the worst. And that's, I think when I decided to, and I was, I did it for probably 10 years too long, decided, hey, I can't keep doing this. And that's when I turned to, actually our stories are somewhat similar in kind of the vehicle we used to kind of get out of this. But—

Where they do differ a little bit though is I think if I understand correctly from a little bit of research, Kiana, when you were doing the TV show in Japan, that's where you were introduced to like some sort of financial framework that then led you to creating your own financial framework, that being triple compounding. Is that right?

I was introduced to the term compounding.

Okay.

And inflation. I didn't know any of this.

Gotcha. Yeah. You were green like me when I read a Russell Brunson book. I gotcha.

I was like, inflation who? And it's like, yeah. So like every moment that your money is in the bank account is losing money and the way to combat it is compounding. I'm like, compound what? Comp what? Pound who? You're pounding what? And that is—

I thought there was only 7 wonders of the world.

Okay.

That is like the 8th wonder of the world. And I got interested and I— yeah. So the framework that I was introduced to, it wasn't really a framework.

It was just like the very first financial principle you would learn in finance.

Yeah. And that was—

gotcha. It was just— but that— but you were green to it. It was intriguing to you. And that led you in on that. That's when you came to America. Green card finally goes through. Ka-chow, baby. You come over here, love New York, and then you started on Wall Street, you said. That's kind of the lead-in you had to Wall Street, right? You had done your own things in finance. And so you didn't just go from like a random mechanical engineer to like, that's what I want to know. Yeah.

Like, how did, how did you get into Wall Street?

So first of all, being, having an engineering degree is always easy to get a job on Wall Street. However, my backstory that I told the HR person was the fact that I traded dollar-yen. And so the only thing that I understood at the time in 2008 was that the US dollar was crashing. The US dollar was getting weak. And I'm like, okay, the Japanese dollar— Japanese yen is getting stronger. So that was my first trade. That is how I made my first $10,000. An extreme amount of risk. I had no idea what I was doing, but I did make the money. That was my real whoa moment. And that is a story that I told to this forex broker on Wall Street, and that is how I got in. However, I didn't get a job in the financial department. They looked up my pretty face and they gave me a job in PR.

Oh, really?

What? Yeah. So I'm like, all right, here's my electrical engineering degree and here's my backstory about Forex. They're like, yep, PR. I'm like, okay, I guess I can figure it out.

Something.

Well, and did they see that you had been on a TV show too? And they're like, hold on, she knows how to present herself and everything else. But you're like, I'm just not a pretty face. I know what I'm doing.

So I was like my whole year. On Wall Street, I was trying to get into the analytics room. So as a PR girl, I was like always talking to the analysts and like trying to represent and like take what they were saying and present it to Bloomberg, present it to CNN, present it to CNBC. So I was learning while working with the analysts, but every time I brought up to my boss that, hey, can I join them? Like, I'm really getting that. Literally, my big boss, the CMO, sent a message, an email to my direct boss saying Kiana is not an analyst and she never will be.

Sheesh. And that's where your heart was.

That's where my heart was. And then eventually, because I persisted too much, I got fired.

Oh my gosh.

Hold on. So talk to us about that firing story, cuz I think this is absolutely fascinating. This idea of like, hey, they're like, no, you are, you're too pretty or whatever to be an analyst. Right. Which is an amazing story, by the way. What a fun hook.. But then you just kept diving into like the analysis and they were like, no, that's not you. Go do that somewhere else. They just fired you.

Eventually they, I mean, I don't, so we don't know the real reason why I got fired. They gave me all kinds of reasons. We know what it was. So yeah, so I got fired, but I mean, I had already learned so much about analysis that when I got fired, of course it hurt cuz I was, I was like, at some point I'm gonna get there. But once I got fired, I'm like, okay, screw that. I'm going to do it myself. And that's how I started my business.

Every entrepreneur has this story, Dante, right? Where they're like, there's a critical moment, right? Where it's like, I was broke as a joke, right? Or I had this just total point where I couldn't provide for the family, or I just couldn't stand working for somebody, or I got fired. Like there's this moment, right? Like of this conflict and there's this wall that you hit. Is that then where you're like, okay, well, if I'm not employable, I'm gonna go do my own thing. Is that how this started?

Yeah. So I was heartbroken. I wasn't like, I don't wanna work for a boss. I really wanted to work on Wall Street. To me, that was the status. Like for me, Wall Street was like Hollywood to an actress.

And that wasn't just like a, your parents are, my parents are gonna love me thing. That was like, you would've been like ecstatic with that.

I would've been like, I thought having that corporate job on Wall Street was And so, I mean, of course, true to everything else, when something bad happens, everything else also, also goes back because once I came to New York, first of all, I was, again, I only knew about New York through like sitcoms, like Sex and the City and Gossip Girl and like Friends. And I'm like, oh my gosh, I'm in New York. I got myself an apartment in like Upper East Side. I'm like Upper East Side. I'm so cool. And so, and I got myself a boyfriend, of course. It was a surgeon. I was like, I'm going to marry him. So, but once I got fired, yes, that inspired me. It took a while though, because I did run out of money to pay rent on my Upper East Side apartment. My boyfriend dumped me. My boyfriend dumped me a week after that. And then I ran out of money. I didn't have money to do anything. So, and yes, I felt unemployable. I was heartbroken. Oh, one more thing, actually, that is super important here. Remember in Japan when I learned about inflation and how your money needs to be working for you, otherwise inflation. So I actually, not only I made the $10,000, but I still was feeling, okay, I don't know a lot about this to do it myself. So I decided to hire a money manager in Japan. 'Cause by that point I had like, I had a TV show, I had another, just, I, I was making money. So I started giving money to that money manager. Once I got fired from my job, this is fast forward 2 years later, I was like, okay, I'm going to go get that money back. That's my savings. Then I'm going to like power through and build my business. Contacted this money manager. I'm like, okay, can I get my money back? And he's like, oh no, this is still premature. Like pre-who? Remember like I gave you a 500-page agreement that you signed? It was like, if you take it out premature—

That you didn't read?

That you didn't— I don't know English.

Nobody reads these. That's why I'm saying it.

And it's like, So apparently if I wanted to get it out, I would have had to— I would have basically lost almost 75% of my principal and found out on top of that that it had barely— like, the market was going back up by that point, this 2011-ish. At this point, it had underperformed the market, so I couldn't get the money back, and the money had underperformed, so it had barely grown. And so though a combination of all of this, I'm like, Bruh, like, I need to take control. Like, I cannot let a boss tell me what I can do and cannot do. I really feel like understanding analysis, like understanding finance is super important, and I clearly really am passionate about it. So that combination of that is how Invest Diva was born.

And what was like the moment? Were you sitting there like eating a tub of ice cream, or was there not a moment and it was just kind of like—

There was absolutely a moment. It was It was New Year's 2012. One of my Japanese friends had come to town to visit and we went out to one of these Japanese afterparties. Not Japanese, one of these New Year's parties. Have you been?

No.

I grew up in New York, so yeah, I've seen them.

The expectations are always here like, oh my gosh, you're having like such glamorous, amazing time. And then you come back, somebody has thrown up on you and it's like insane. And I'm like, that what? That's, that was the moment. I don't know for what I—

Not as advertised.

It's not as advertised, but I came back home That night, January 1st, and I told my friend that I'm gonna write a book and I'm gonna call it Forex Diva. That was the name at the beginning. And, um, I was looking for a job and I think it was like 2-3 weeks after, I actually got offered 3 jobs at Japanese banks like Mizuho and UFJ. So I was working with a headhunter. But by that point I was like, I'm not gonna get the jobs. 'Cause if I take— and I actually talked to the headhunter and this was, that person was probably the most influential. Like they changed the trajectory 'cause they could have made money by actually hiring me, but saw my passion for starting the business and really take like helping people take control and learning about this., and he told me, I don't think you should take the jobs. He told me to go follow your passion. So that, that's what happened. I owe it to him.

So all these things boil up, culminations hit. January 1st is like, all right, come on, we're going to go get after it and I'm going to write a book.

And then resistance shows up, right? Mm-hmm.

Right.

Yeah. So, so what'd you do? What was your first move? Because I have a book right here in front of me that you've authored. It's a Wiley brand book, Triple Compounding for Dummies. It's awesome. Like, is that the first move that you made? When, because you want to start a business, you want to write a book, but realistically at that point, if I'm understanding the story correctly here, you really just have an interest, very few profits to show just in that real one trade. You actually lost money and then putting it in with the investor through the manager. So like, what's the first move that you made to start the business?

All right. So this is what I did, because I knew I had to learn more. So I dove in like crazy. So I moved out of my Upper East Side apartment, of course, because I couldn't afford it. And I moved and I crashed into a friend's couch in Brooklyn.

There's New York. There's New York.

End of Brooklyn.

There's the entrepreneur.

Instead of rent, I was paying her. She had 5 cats and I'm like, look, I'm going to take care of your cats instead of paying rent. So that was my— so that was step number 1. So moved out. Step number 2, I started interning. For free for different financial institutions. And I started— I first invested in myself and I learned how to read off a teleprompter. So I'm like, okay, they think I have a pretty face. Let me use it. I'm going to become a reporter. If I become a reporter, I'm going to be in direct contact with the analysts so I can learn from them.

Oh, sure.

Earned myself my way in. So I started getting gigs to report directly at New York Stock Exchange. And I was learning from the analysts. I would learn from them and I would do a reporting gig for this company, that company, based on everything that I was learning. So I was earning my way, my way. And, and at the same time, I was also investing. However, I was investing and I was listening to all the things. I'm like, okay, I'm going to go all in based on this thing that this finance bro told me. And I went all in and I lost all of my money. I'm like, I was like, what? Turns out you can't just jump on a hype based on something that you hear on the floor of New York Stock Exchange. You have to base it based on your personal risk tolerance, how much money you're putting in, your financial goals. So learn the hard way. So I decided to write a book not based on any track record. This is my first book. Wasn't based on track record. It was reporting on what I was learning. And I put all of that, the methods to analyze together with how to personalize it for you so that when you're watching TV, you just gonna say, hey, this person said go buy this. Maybe this is not right for you. So that is the first time I actually created a framework based on what I've learned.

You just don't follow all of Kramer's tips. That's what everybody does, right? But this is a, this is a story. This is like tales all the time. Like, for investors, especially people who are in their 20s, and they find a really good system and then they'll jump in and they're like, oh my gosh, until that system bites back. Like for me, it was like taking candy from a baby and then it doesn't. But that's when people understand really long term how to invest because they've been through it now. It's just like Dante, we've talked about so many times, you know, cycling as a business owner. And so for me, you saying, hey, I made money, but then I lost it all. For me, and I hope for other people listening, offers more credibility to you because you're still in the game and the numbers that you have to show for this are legit. Like, say, okay, I've cycled, but I also know from the school of hard knocks, both good and bad, like I've lived on the streets for this, right? Like literally, I think that that just makes you that much more credible. So all this stuff goes into the book. Was this, like Dante was talking about, we both have one here.

Oh no, this is my 8th book, the one that you guys have.

That's what I thought, that's what I thought. That's what I wanted to get into.

The first book, uh, I did, so this is interesting because I did get published by McGraw Hill, which is the largest, um, publisher.

Huge.

It's huge. And this is absolutely insane because I was going crazy. Like, do you remember like Russell's like Dream 100? So I was doing the Dream 100 thing with every publisher in New York and nobody was getting back to me cuz I didn't have the—

before you knew that it was Dream 100, before you knew that it was Russell's thing, you're like, I'm reaching out., but nobody was getting back to me.

And I wanted this to be for about Forex, cuz that's what I knew. That's what I had really learned about. And I, my first trade was on it. The first job was on it. And, uh, this, the system that I created is called the Diamonds, the Invest Diva Diamond. Backstory, the reason why I called it a diamond.

Everything's diva. I love this branding. So cool.

Cuz my parents really wanted me to get married, but nobody was giving me a diamond. Nobody was proposing. I'm like, I'm gonna give myself a diamond. But it does have 5 points.

Look, that's amazing.

And that's the 5-step framework for the Investiva Diamond. And I applied it to Forex and I started then making YouTube videos about it that was getting like 2 views. But after 6 months of no publisher ever responding to me, apparently some one, some publisher that I had not even reached out to saw my YouTube video and they offered me that book, the first deal.

Did you have like a mentor early on? Or, or it— because I find it to be really wise. When I started out, I would not have had maybe the confidence or the direction or the wisdom to make a book that doesn't put me as like an expert, you know, like when I started out, I would have gone to the default of like, oh, I can't write— like what you did was just stay a chapter ahead, right? We've learned that now, if we stay a chapter ahead of the students, then we can write books and we we can teach them the world and we just have to stay one chapter ahead. But like when I was starting, I wouldn't have known that. So how did you, how did you do that? Was that a you thing? Did you have mentorship? Were you following someone else's framework?

There are a couple of things. First of all, as a kid, I always knew one day I'm going to write a book. I always thought the book is going to be a novel. But so that was one thing that I just like had a knowing since I was 7 years old that I'm going to write a book., but I did have a mentor. I knew I needed a mentor, but I didn't have money to pay for a mentor. I remember I went to— so my sister's husband, my brother-in-law, had tickets to this charity event that they were not going to use. And I'm like, can I use it? And they said yes. I got their charity ticket and I went to this event looking for a mentor. That wouldn't charge me. And I literally was going around and telling everybody my backstory. This is what I'm trying to— I'm trying to try and start a business. Do you have any tips? Do you have any tips? Do you have any tips? And then this guy, Dave Parker— Dave Parker is a veteran and he had just come back from Iraq and he heard my story and he told me this. He's like, yes, I do have advice for you. You know Marie Forleo? I'm like, no. And he's like, well, she's like super big in business and she started out by writing a book. Why don't you write a book first? That's what he told me.

And then the 7-year-old girl that always wanted to write a book was like, yes, I will do that. Nice. And then you actually did it. You actually went and wrote a book.

So I, I had so many different, uh, so what came out of it was a bit different. First I was like, okay, I'm gonna write a book about my background cuz it's super cool to be from Iran and then like being Jewish and then being in Japan. So the first draft Half of the book was called JAPP, Jewish and Persian, that, but you slice it different ways, like Japanese. I was like, okay, this makes sense. So the first edition was just about my background.

That's awesome.

So maybe that's why I wasn't getting any responses back. Uh, and eventually it evolved to the first book, Investibus. It's, it's like, I, I'm like kind of, uh, it's how many years ago now? It's insane. But I had so many different drafts. It wasn't the first, draft that got published. So it was a lot of polishing and polishing. It did take, uh, until 2013 that this book came out.

But this was a, this was a paid, this was a paid gig. You actually received like—

that was my first money I made.

Which most, most people, you know, now too are like self-publishing. And to make $10,000 out of a book, like, we also have to understand, I think we'll get here, is the book usually isn't the moneymaker. The reason being for that is, okay, so we got this. What do you sell this for on Amazon? Okay, I'm seeing this right here. $29.99 US. Okay. You have to sell a boatload of books to make a lot of money with this, and blood, sweat, and tears goes into this. So this isn't necessarily the whole thing. So I'm gonna put a pin in that. That's a little bit of foreshadowing.

I'm, I'm actually absolutely happy to talk about this because I thought this book is gonna come, come out. I made my first $10,000. I remember the moment I put the check in, I told my mom, I'm gonna become a millionaire. I was so happy. I was so excited. And I also had got myself to go on TV to publicize the, the book. And my first gig was on CNN again. Like growing up, I'd always watch CNN. I was like, oh my gosh, I'm gonna become a millionaire. I went on CNN. And I was like, okay, where's the money? Yeah.

Right.

$10,000 was great, but it's 10K, right?

And, and in New York that only goes, I mean, geez Louise, there's 2 months. And how, how many years did you work How many years did you actually work for that? Like, how many revisions? How many drafts? How many changes?

2.

So 2 years for $10K. It's like, yeah, right. So if I had to assume, Kiana, you probably like, you wrote the book, it was amazing. I'm going to be a millionaire. You go on the tour and then you realize like, oh, it's not really enough just to write the book. The book just has to be the vehicle that gets me there, right?

100%. And that is when I was like, I'm like, what is happening? And I'm like investing still a little bit and I'm like making and learning and making and learning. And I'm still in that trajectory.

Well, okay, so hold on. Here's what I wanna know. So, but you're, you're doing all this, but at the same time there's stuff going on in your personal life too. Like you finally did get that diamond. You get married, is that right?

Yes. So I had, I told myself I'm not gonna get married. I'm not gonna go on a single date until my book is out. The moment was the book was out, I'm like, all right. I'm out on a— I'm on a hunt for a husband now. So next goal. I'm like very goal-oriented. So I went on Tinder.

At least you're honest.

Yeah, I know. I went on Tinder. I went on— this is like early ages of Tinder, like early, like 2014. And I'm like, all right, next goal, husband. So I went on 400 first dates in a span of 3 months. 3 months.

3 months. I can't even do that math. 400 first dates. I'm just doing 3 months. That's 90 days.

15 minutes. 15 minutes, basically. You know, 15-minute chats. So it would be coffee dates. I would have orange juice.

Yeah.

What'd you do? Did you have a Calendly set up? Like, did you, did you rent a table for a month from a coffee shop? You had them breakfast, lunch, and dinner. You were ripping out like 12 a day some days.

So it's Bryant Park and I would just go to Bryant Park. There were like a couple of coffee— there was one inside Bryant Park, there was one next to Bryant Park, and there was like, there were a couple of options. So I would schedule them not at the same place so they don't see each other, but I would give myself enough time Oh my gosh.

Well, yeah, you are caffeinated.

No, I was drinking orange juice or water. Thank you very much.

Wow. Kiana says, this is not just a hobby. We came here to play.

Oh yeah. She treats everything like, cut the loser short, and then when we get a winner, we're going to let it run.

Yeah. The winners got a dinner date.

That's awesome. That's awesome.

Oh man. I'll tell you, that makes you want to meet your husband. If he— your husband sounds like the winner of winners. I mean, to stand out, come on, that guy's got a rock.

Yeah, it's funny you say rock. He was a rocket scientist too, right?

Yes, he was, right? I mean, that was— I'm like, engineer. I'm like, okay, I was a failure as an engineer. My parents are gonna love the rocket scientist angle.

So you guys, what, you guys date for a while, you guys get married? But it wasn't, I mean, it wasn't all that easy. You had kind of made the decision like, hey, even though I'm married and this is going whatever, I don't know if I want to stick in this. And you're still trying YouTube, you're on TV shows, you're doing all these things, but it wasn't bringing in the income that you wanted. You're still relying a little bit on this rocket scientist-like income, right? To live the lifestyle that you want.

Yeah, so he was, he did turn into a big shot rocket scientist after we actually, we got married, like 6 months in, he got a promotion and he went from being an engineer to constantly traveling. And so we barely saw each other and like he would go like he was on the road 200 days a year. And so when he came back home, he never, he didn't have anything left to give. And at the time I wasn't as wise. I was like, oh, he's like not paying attention to me. That's not working. He's controlling. That's all of these things that I was looking at. And I also like didn't want him to think that I'm just like using him. Like, I have all of these things. I always— I never wanted to be perceived as a gold digger. Like, I hated it. And if we had like fights, he would like throw it out and be like, ah, I would like get so angry. So I'm like, okay. And so a year in, I'm like, okay, I need to figure it out. And that is when I had kind of I got into Russell's world. This is 20— yeah, this is as we were going. So 2016, I knew we were having issues. And at the same time, I was coming to Russell's world and I was learning a little bit more about like all of these things, how to actually monetize this. And then when my daughter was 1, I had decided that, okay, I'm going to make the money, I'm going to leave. Yeah. Once I did make the money and then the money making happened like literally Overnight, like after 8 years of struggling overnight, I suddenly made $1 million.

Well, okay, I don't, I don't want to brush over that because it is a big part of the story. But you know, it's funny, just so you know, like from my perspective, and I've been with Russell a long time, there's always been Kiana Invest Diva, like in the world and like from my perception was always crushing, right? And so it's interesting when you learn like, oh, there's these backstories. Everybody has this. Shine, right, Dante? And we, we think that everything's going so well, but you peek behind the curtains and there's always stuff that people are going through. But you came to a Russell Brunson event and he said 3 words that kind of changed everything that you were doing. You want to take us there and tell us what happened?

Yeah, I was frustrated. I was doing all the things. I was like, okay, I'm on TV, I'm writing books, I'm doing this, I'm doing that. Like, I took—

had you written any other books? Yeah, we know about the first one, but how many more?

So after I saw Russell's Expert Secrets, I'm gonna I'm gonna use secrets books. I wrote Ichimoku Secrets, which is— Ichimoku is a charting strategy for—

Yeah.

Okay. Yeah. Anyways, technical analysis, technical analysis. I wrote another book. I was on TV. I was like doing webinars here and there. I was doing this. I was like all over the place.

It was like, but you're doing all that before you like actually went to Russell and started learning from him. No, no, no.

I'm learning from Russell at this point.

Oh, okay. Cool.

Gotcha. So I came across Russell 2016. I read Expert Secrets. Okay, Expert Secrets. I'm gonna write Ichimoku Secrets and Webinar Junkie. I'm gonna do a webinar and I'm gonna do this too. And like, I took all of the things and I did everything all at once. And I was like, okay, where's the million? Where's my million dollar? I want the two comma club. And I wrote on Facebook. I'm like, I'm doing all the things. Like I'm doing all the things. Where's my two comma club? And Russell responded, focus. On one thing.

What thing was that?

Yeah. What did you focus on?

Perfect webinar.

Perfect. I want— this is when I want the DJ horns to go off everything, because obviously Dante, what I do, right? That's all I do, right? With Prime Movers, I teach people the perfect webinar, and that's where we start for this very reason is because it's so easy to focus on other things. But the perfect webinar forces you to get your message out and your story in a way that sells and gets you money. Like, that's what we're trying to do and makes a difference in other people's lives. So talk to us about this. You cultivate this webinar, you follow that framework, start putting it out weekly, or what'd you do?

So first I actually did— I was invited to go and speak at an event in the UK and in London, and I was like, okay, this is my chance. There's going to be an audience there. I'm going to try to pre-sell a course that I didn't have. Using the Perfect Webinar framework. And I remember I had literally Russell's—

what a shot! What a shot for the first time to take. I'm going to go to a live audience in a foreign country and I'm going to do pre-sales. Let's rip this Perfect Webinar deal.

Get ready. And this is what I love. Action over inaction. Imperfect action over perfection every single time. And guess what? If people buy, then worry about creating the course.

Yeah. And I remember like literally sitting in the green room before going on stage, listening to Russell because I didn't know how to speak back then. Still, I was like, English is my third language. They have to understand, right? So I was listening to Russell's way of one of his webinars. I was listening to that. I'm like, oh, I'm just going to model this. And I was, I'm going to talk like Russell because Russell walks.

Which is so tough to do. So tough to do.

So I was listening to Russell so that it gets like in my head, ingrained in my head, and I get into that momentum. The last thing I listened to was Russell. I went on that stage. It was not a huge stage. It was like 100 people there. And yeah, and, and I did my perfect webinar live and I sold, I pre-sold.

Okay. I've got to know for this first one that you put out there, you didn't have it ready, but you had a stack that you had created. I just want to know the price tag and maybe how many components.

I, I pre-sold it for $500 and I also threw in because I already had Ichimoku Secrets. So you see that Ichimoku Secrets, I was like, I'm going to throw this as a bonus and I'm going to throw that as a bonus. So I had the stack and it was a forex trading event. So I— yeah, so it was, it was perfect. So it was aligned with my, with what I have. And my course was kind of basically my system., but I, instead of teaching the system, I put it in a Perfect Webinar framework that just showed them the one thing and it sold.

Okay. So you were struggling like, oh my gosh, I'm doing all the things. Had you done a webinar either virtual or in person previously?

Not in person. I was trying, I was dabbling with webinars here and there., but it wasn't systematic.

Yeah.

I have to say, by the way, I was into CCX. That is where I wrote in Facebook group. So I was, I had even invested in myself at that point. Right. So that is why Russell responded to me. So that's how I think now I'm trying to remember because this is again years ago, right? So I was trying, I'm trying to remember. I think that webinar that I was listening to was one of the videos that was inside CCX. I was listening to it. They broke it down because I still hadn't, like, I finally finished Express Speakers probably like 4 years ago. I never finished.

For those, for those who don't know, 2CCX is 2 Comma Club X coaching program. Our entire purpose is to get you that 2 Comma Club Award. That's why it's called 2 Comma Club X coaching. And so that's what she's referring to. And this is like $25,000 a year. So she's investing in this to get that return.

Is that still around, by the way?

100%. I run it. Let's go.

Yeah, baby.

That was awesome.

So, and you really realize, like, the same thing that in working with people, I see that one of two things happens. One is the Kiana Squirrel route. Oh, I just didn't finish it. And then we start doing webinars that are kind of half-baked and we definitely aren't like pouring into them. Like after a webinar is done, we're not looking through the chat, we're not finding the pain points, we're not mirroring the customer's verbiage in our slides and in our presentation, right? We're just like kind of shooting from the hip because we only half-watched it. Or two, we learned everything about it, but then we decided, okay, cool. Russell gave me milk. Russell gave me eggs. Russell gave me flour, but I don't want to use flour. I want to use wheat because I don't like gluten or whatever. We changed the recipe. So then we realized like, okay, doing webinars, it's not just enough to do webinars. Oh, well, whatever. I'm not a baker. So, so then we realized like, okay, I need to do webinars the right way. Then you like learn the right way. Super smart.

So that was the thing. Like, I remember the whole motto in 2CCX was like, Do what Russell says. I'm like, oh, okay, I guess I have to like, cause like you have your perceptions of yourself too. I'm going to figure out my own, my way. And it's like, oh, but I'm a teacher at heart. I can't not teach. Do what Russell says. Right. So, so that was one component of it. And then was a traffic piece of it. So it was like focusing on one thing really meant instead of dabbling all over the place, bring everything together in one presentation. That's what it was.

And that one presentation, isn't it everything that you need? Like how many times, Kiana, you spoke at FHL, it was 2019, was it?

2021.

Mm-hmm. 21. Sorry, I was there and it was so cool. You were talking, you did this presentation. I was like, but in 10 minutes I was already sucked into it. And then by the end I was like, man, I wonder if she works with guys. And you started talking about like, we even do have men that just like what I say. So they joined the community. It was really cool.

Well, here's what I wanna know real quick is you go and you have this perform, right? At, in, uh, and how many do you think you sold out of that 100 people? Do you remember?

Well, so that was it. That wasn't even the moneymaker. That was proof.

No, for sure.

I think, yeah, that was proof.

Yeah, I think 10 people bought, which is a 10% conversion, which was, which is killer.

Yeah. If you can go and do live, 10% is great.

Yes. But then I'm like, okay, this, this works. So then I got systematic with it. So you asked me, okay, how many times did you do it afterwards? That's when it clicked. So I did it slightly this way. I did it slightly different than Russell because he does say like, do it until you get very comfortable with like, do it live every, every week. I was doing it live, I think once per month, but then I automated it from the get-go. So I started using automated webinars from the get-go and I was changing that within the— like I would see what happened. I would look at the chats and I would go and change the audio. So my trick there was not to show my face so that then I can go and rerecord just my audio on top of what was existing, just switch it up. Up slightly one thing at a time without having to take as much time, but you're still diving and getting these results so that the energy was the same, everything was the same. But then I would like tweak the offer a little bit. Okay, tweak the hook a little bit. So I would just go and like edit. And fortunately, by that time I knew how to edit, so I had that under my thing. So I was doing automated webinars. So I started doing automated webinars and I started running ads to it. And then boom, suddenly a million.

I just curious on timeframe, you do this thing automated. It's happening every week.

But every day, every day, what was your schedule? Were you like every day, every 15 minutes? Just like as much as like one of those webinar, okay, 15 minutes things.

But I was in the chats and looking at the chats and see what people were saying.

Oh, you're busy.

Oh yeah, I was looking at it, but then I would take the feedback and then I would change it one thing at a time, one thing at a time, one thing at a time.

So how long to a million?

Well, real how long? Or— Yeah, real how long?

We like real here.

From there to a million, I actually have the Stripe screenshot because it literally goes like this. It's like—

It's a hockey stick, huh?

It was insane.

Yep. It's not this gradual thing. I'm glad you brought that up because that's what people think is like, okay, this time I'm going to sell 5, then I'm going to sell 10. But there's this you talk about compounding, this is very, very real, is there's a compounding effect that happens with this and you're running paid ads. But what's, what's happening, and I just want to make sure that everybody understands this, is that these iterations that were happening continue to have these small little improvements and then you hit the actual Goldilocks version. And that mixed with you running ads and figuring out how this works, Messaging, framework, origin story, stack and close, internal, external false beliefs, all these things, you nail it and then you hockey stick. It's like a YouTube channel, like viewers, viewers, viewers. So I'm not surprised, but still from the start to the finish.

But can I tell you what's even crazier? Because this technically from start to finish was 8 years. What came after, I mean, from the start, from when I got fired to—

I love that you say that though. Everybody thinks that everything's overnight.

It's not.

It's hard work, dedication.

But what makes it even crazier, can I tell you what happened after I spoke at Todd Dickerson's talk? Guys, okay, the next year I hit my $10 million award. Wow.

Compounding.

Yeah.

There's, you've heard of like the Oprah effect or the Shark Tank effect, right? There's an FHL effect. I told Catherine Jones before she got on stage, she was like, listen, this, your life's changing forever once you step off the stage. Did you experience something similar? 'Cause now you're with like-minded people. Was there a bump or kind of a shot in the arm after the Funnel Hacking Live Talk?

Oh, it was insane. I mean, the thing is, Fun Hacking Live is just— I'm so glad you guys are bringing it back because it's like, it's nothing like it. I've gone up once. FHL was not happening. I did like the vault and like this and that. No, nothing, nothing comes close. So thank you for bringing it back. And no, it absolutely does have an impact effect. And also, I mean, the fact that for those of you— I want to say this because yes, it took me 8 years for the first million, but then the next 10 happen literally in a year is not because, you know, it— like, don't give up. That's what I'm trying to say. Like, for some people it happens faster than 8 years. I mean, and I'm saying 8 years is from my very beginning till it actually happened. Obviously, for those of you who are following the path, it's going to happen slower, but then if you stick with it, it's gonna grow even more and even So totally.

How much did you net that first year? Well, now I'm saying when you hit that million, you had a net number as well.

Yeah. So because I'm Invest Diva, I obviously was very, very good with my money. I was also investing. So this is what brings it to the funnel after the funnel. So, um, I think I had netted about $500,000 to $700,000 at that point, cuz I was still a solopreneur and I, I, I was like on but like I was on my money and I was investing the money that I was making.

So, so there's some personal—

no, what? So what?

Net worth growth.

Oh yeah. So at that exact time that I had made $1 million while— I mean, I'm saying this out of love because I do want funnel hackers to understand that revenue is not income, that revenue is not You know, is not net revenue, is not net worth, right? So I was investing at the same time, following my own framework, and my portfolio at that time actually hit $1.5 million.

So awesome. By investing how much, like, like a month?

I was always contributing. So I have a, it's like a percentage. That you stick to. Because if you say, oh, I'm only going to contribute like $200 per month, then your income goes up, goes up, and you're still contributing $200 per month. It's a percentage. So I had committed 35% of my income allocated between myself, so personal growth, and then my portfolio. So that is how I made the decision to even go into 2CCX, you know, even though like I was like, okay, I'm all about growth. And at the same time, and I still like, I was saving money, right? So when I made the $10,000 with my first book, I didn't just like put it in, I didn't go rent an apartment. I was still living on the couch. Like I didn't, like I didn't allow lifestyle inflation to dilute me from where I was going. So I was saving the money that I was making and I was investing a percentage of it no matter what. But if there is a way, like it's like taxes, if you think about it, okay, you have to pay taxes. So this is another thing that you want to just like set it aside and forget about it. And if that means that you don't buy a Lamborghini the moment you make $1 million, then so be it. Because then I remember 2021 when I spoke up on Like and Live, I was saying, okay, now we have enough money to actually buy our dream home. Obviously I didn't speak about my problems that I was going through at the time with my husband. Um, but now the story has evolved and it's even more beautiful that I obviously really owe it to you guys.

Well, he's a funnel hacker now too, right? Like he came, he saw this and he jumped in and you guys are speaking the same language now.

It's insane because I did act on this 2022. I was all about, so I hit $10 million in my revenue. I'm like, okay, this is good. I'm ready to leave. And that's what I did. But again, in a true in investing yourself fashion, I'm like, okay, let me go invest in myself first.. And I did like a whole bunch of coaching programs, not therapy, on relationships. And still was like, okay, no, I need to leave. And so I handed him divorce papers. He asked me for a second chance because he was shocked. He was blindsided because I was doing all of these like relationship programs. So I was like, you know, acting better. I was in my feminine. I was like not being a bitch. Like I was doing all the things, but you were It's so good. Like, what happened? Our relationship was great. I'm like, no, it doesn't work that way. But so he is like, okay, let me, give me a second chance. I'm like, okay, let me do it for my daughter, whatever. Like, I was convinced something was gonna happen. He saw, first of all, the results, 'cause he always considered my Invest Diva business as a cool, cute little hobby that I had.

Yeah, as you were starting up your business, you guys are going through relationship turmoil. So was he cool with it? Was he against it? Was that a fight?

Yeah, he was cool with it. I mean, I had written my first book before I met him. But I hadn't really made any money. And he, for him, it was all good. You have this cute little hobby. That's cute. You can do it. I'll go, I'll go and like do my thing. So, and he comes from corporate. Like he didn't understand, oh, being on like YouTube and TikTok. Like he was, oh, she's cute. Okay. You can do it. He was like, not, not supportive, but he never really thought this is gonna be possible. Like I remember I told him, hey, I've decided I'm gonna become a millionaire. And he's like, but I don't want you to get your hopes up and then be disappointed. Like he was always like trying to protect me from that. When I said I'm going to invest $25K into CCX, I was at Funnel Hacking Live. This is before I spoke.

He didn't even want you at Funnel Hacking Live. Is that right?

He was like, come home, you're in a cult. Don't make any money. Come home and I'm going to talk you out of it. And I'm like, no. And I went in all in anyway. So that also actually caused some friction. But then came the result. And so at this point it's like, okay, this is interesting. So he had seen the result. And he was getting burnt out with his corporate job. He was the chief AI officer for Lockheed Martin at this point.

Oh wow, holy cow.

Yeah, but we were like all the accounts separate because I was like, I'm this independent at this point. I was trying to— I had like this evil plan on how to get him out.

I don't need your money.

I don't need my money. Like I had like trusts built without him knowing. I had this whole evil plan going on.

And Daddy don't know money.

It was like I had even rented a place that I was going to move in the moment I had him. Like, I had planned the whole thing. Wow. And I handed him and he's like, I'm going to quit my job. So he quit his job and he started taking some of these relationship courses that I was taking. We did it together. We started spending time together. He started his YouTube channel. Uh, yeah, and, um, instead of getting a divorce, you know, we fell back in love. We did buy our dream home, and he's now a YouTuber.

That is super cool. Oh, that's awesome.

And now Jasmine's got a loving mom and dad in the same house, just crushing.

I love it.

Yeah, I mean, I'll tell you this, I'll tell you one more thing for people, because he actually did got— get offered, because his expertise is absolutely crazy, right? Like, especially now with AI. So he actually got a job that was insane. It was $4 million, uh, like, it just— it was like, you are the perfect person for this. It's $4 million per year. And this is like just a couple months ago, and we were thinking about it, and it's like, oh my gosh, that would mean I have to— again, that would mean I'm going to be traveling all the time. I'm not going to be present. We told Jasmine, she's like, I don't want that, because we're at home all the time. We're like with her all the time. And so we decided to say no to because now we believe in this so much that we decided to say no to a $4 million per year position because that would have meant all of his 2 years has been spent spending on building this YouTube channel and building his offer and all of these things would go to waste as well. And of course our parents don't understand it because to them it's like, you're a rocket scientist, why are you on YouTube? Like, they're— he's still getting jobs from both my family and his, but we believe in it so much that he Yeah.

This reminds me, Dante, of the Todd and Ashley episode where we talk so much about like, hey, if you're going to say yes to something, you gotta say yes to you. That means saying no to like a lot of other really lucrative, you know, opportunities, et cetera. I wanna go back for a second to the webinar, okay? When we teach Perfect Webinar, and what I think is so interesting is you have a book here, right? And all these other books that you've written, But we teach a lot of what, at least the framework inside the Perfect Webinar, that's what we teach if you guys don't know. We come in and we teach false beliefs. We use these frameworks and we say, okay, how to overcome these false beliefs, whether it's an internal, I can't do it, or an external, like, oh, well, my family doesn't want me to do it, or whatever. One of the things though that you're teaching, we also say, create this blue ocean and make it, at least present yourself as a new category, right?

A new opportunity, if you will. A new ride share.

A new opportunity, exactly. And you did that with triple compounding, right? Everybody knows compounding, but nobody knows quote unquote triple compounding. So I wonder, and I know that you kind of seed this in the webinar, but talk to us a little bit about that framework, maybe so we can understand what that is and how it differs from compounding in general.

Yeah. So, um, I do want to give like the idea of this obviously again came from Russell, cause when I was in Category Kings, he, um, um, introduced this book called Play Bigger, and that is all about how to become a category king of a category. So I took that in two ways. Number one, I use that method in selecting stocks because I'm like, I don't just want to be a category king myself, I want to invest in category kings. So that literally—

so you're investing in Uber, not Lyft, or whatever, right? You're going to want to find like search engine, like whatever.

So I'm investing the category kings and the niche of the category, even the better. Those are where the growth stocks are.

So smart.

So that is a part of my framework. And I, and I also want to do it. I want to acknowledge that I talk about my 8-figure portfolio right now. Obviously, you and I both know that it didn't all come because I'm such an amazing investor and I always like select the best stocks, even though I did invest in NVIDIA in 2016.

But I know that'll, that'll do a big chunk.

But I also know that it also came from me investing in myself. Myself and a business that was creating income for me. And then the third leg, that is investing. So I always talk about, look, it's 3 things. You can't just like become wealthy just by like going and like, I don't know, manifesting and trying wishful thinking or just having a business and not knowing what to do with the money or just trying to find a winning stock. It's 3 things. I've always talked about this and I was reading Expert Secrets for the— at this point it's like, I think like the 10th time on an airplane. And I'm like, the term, first of all, triple compounding got downloaded in me. I was thinking, okay, what category can I be the leader of?

That happens when you listen too though. You're doing all the work and you're listening. I believe it, revelation comes. Like God gives you that for sure.

It did. It literally is like, it was triple compound rules.

Ah! The clouds part, the angels sing.

Yes, 'cause I was like, I can't like teach business. I'm not the category king of business like Russell is. I can't like, be just investing. Like, it's not, it's not truthful. It is not just stock picking. It's all three. And so this came like, oh my gosh, this is it. This is the category. And I was brainstorming, how can I make it a category? Because triple compounding is actually not a thing. It wasn't a thing, really.

It is now.

It is now. So I am, of course, I'm going to write a book about it. So I already written a couple of books before this with Wiley for dummies. I wrote Crypto Cryptocurrency Investing for Dummies in 2018. Oh yeah, we completely went past that portion. That, that's what I mean by going, being all over the place. I wrote another book, Cryptocurrency Investing for Dummies, in the meantime before doing the webinar. So I was like all over the place, but because I had that relationship, I'm like, hey, so I kind of create, I started like creating content about triple compounding and I created this buzz about triple compounding.

You launched, you launched the idea. Well, So what you really did was like you created, yes, you created a subcategory in the category of finance. We have health, we have wealth, we have relation.

It's the category of wealth now. So I kind of graduated from finance. Now people think it's finance. So this was my kind of thought process because people knew Invest Diva for investing. Nobody associated my name with wealth in general, wealth creation, because when you think about wealth creation, His business, investments, all the things. So I'm like, I want to be associated with wealth. And so I started talking about triple compounding. At the beginning, I wasn't really explaining, like I wasn't teaching what I really mean because it has a lot of components, but I was like just throwing the triple compounding formula out there, creating a buzz around it. And then I went to Wiley and I said, hey, this has become a buzz. You should write a for dummies book about it. And they're like, hmm, interesting. And then say yes. And that is how Triple Compounding actually became a thing. And now I have the freedom to actually talk about all parts of it, business and investing in yourself and mindset, as well as investing, all working together and then taking the actions which I call generate, which you generate. Like the first time I did Perfect Webinar, I generated income, then I automated. So the second action you take with triple compounding is automate. And then from there you accelerate, generate, automate, accelerate. So that's triple compounding. Across 3 investment assets: yourself, your business, and other people's businesses—stocks.

So, so, so, but what you really did here, not at all to discredit anything, but like, you just, you made a, you made your own framework is what you really did. You just made your own framework, just like Russell did. Dotcom Secrets, Expert Secrets, Traffic Secrets. You follow these things and you get these results. It's my system. It's my My framework, there's 15 funnels. Here's how to run them all. Here's how to launch them all. Here's how to promote them all. Right? You did the same. You took the 3 things, merged them together instead of 3 separate concepts. You brought them together and you created your own path to a specific goal for your customers. That in this case being wealth creation, but that's really what you did, right?

Absolutely. And I created the category. And I'm the queen of it.

Because to build on both of you, look at most categories that are out there that are category king. Most often they are the ones who created the category. For example, I'll use, use Uber, right? Well, rideshare. Hey, we're going to throw rocks at all these other things, which is taxis, trains, you know, buses, whatever. And then say, okay, hey, we're going to make it hitchhiking safe, right? And you know exactly what you pay. Where you're going, everything else. These people are safe people. And Uber created that new rideshare category, and therefore they're the category king. I could probably name 5 or 6 of these. What I like what you did, Kiana, too, is you created triple compounding, which made you the queen, right? Is it's pretty hard for anybody to get catch up to that, right? If you are so far ahead, like electric vehicles, sorry, Tesla's the king. Good luck getting around it because they're the ones who dove in and really started doing it. It even though it's been around forever. You know, they created a new category with this. And I just don't want people to overlook that as like, even if you call it the Dante Torelli, you know, Eat Right program, well, that's, it's proprietary because nobody else has that, even though it might be the health thing, right? So I just think that's really, really cool.

And that's what everybody should do if they're listening to this, right? Like Kiana, you didn't know you were gonna have this 8 years ago when you started on a passion and you just started taking action and skill stacking. I wanna wrap back to a little bit of that in just a moment here, but like, you didn't know all this was gonna happen. You, you know, the reason that your husband is able to make that decision to turn $4 million down is really a pro, a, a testament to skill. You know, like he can only do that because he personally attains a skillset that is valued by others and it gives him power in the marketplace. Right. But he also is able to do that because he has a skillset in being able to market and sell himself where no, he's not just saying no to this one cuz he didn't like the culture. He's saying no to this one because he actually knows the strategies and the frameworks to be able to create his own thing so he can merge his skills of himself in AI or technologies or whatever those may be and merge that with the skill of selling himself and creating a business. And it is far more potential and freedom of course than anything else. But like you didn't know you were gonna do all You didn't know you were going to create this. And yes, what you've done is really created a moat, a moat, because in the category of wealth, which finance would definitely fall under the wealth category, like, who's going to compete with Kiana about triple compound? Nobody. They can't tactically, like, tactically they can't because you created your own category, your own framework. Would you have gotten— do you think you, you had 6 years of basically drifting, taking action with no real compass. While you were given some wise words of wisdom from some people along the way, you really were definitely not following a strategy or a framework. But had you had Expert Secrets, Russell's strategies and frameworks early on, do you think your success would have come faster?

I mean, that is my biggest beef with Russell. By the way, this whole thing just made me cry because you're absolutely right that I didn't know this 10 years ago that I'm going to come up with triple kaompanee. I had to do the things in order for this to get revealed to me. But my biggest beef with Russell is that when I was in Japan, he didn't have Expert Secrets translated in Japanese because had I known this when I was in freaking Japan, Where were you on that one, June?

Yeah, June Suzuki's now done it.

It was like, yeah, no, I mean, of course. I mean, the whole reason my husband, he knows, like, he, he didn't have to wait 8 years, 10 years. I just gave them exactly what he needed so he gets to follow the exact path and he's taking it him way faster to get there again. I mean, again, I'm not gonna say, oh my gosh, it's like a magic trick, like you have —do the work, you have to follow the framework. But once you have the framework it's just easier because you're not all over the place.

Yes, 100%. Like would you have been an overnight success if you read Expert Secrets in Japan? No, absolutely not. Would you have had one hot...

I say 100% overnight, I would say it would've 100% taken less than 8 years.

You experienced that hockey stick and you experienced that because of those 6 prior years of growing your skills. You poured into yourself and got a teleprompter. You learned how to read on camera. You were doing camera gigs. So you got comfortable in front of people, right? You went to a room full of 100 people. Kiana, a stage is a stage. I don't care if it's got 100, I don't care if it's got 10,000, it makes you feel the exact same things, right? So like you saw the hockey stick because you compounded everything and then finally hit the strategy. But for anybody who's doing this, I just want them to know Follow strategies and frameworks. If you don't follow Russell, don't follow Russell. I'm not your dad. I'm not here to tell you who to follow or what to do. We have a great one. It's got tons of success. How many Two Comma Club winners? I think we're at over 2,500 now or something wild like that. But go find another, but do it. Just do it and know that success is coming.

I want to add to this because we're like, oh my gosh, Kiana's pretty. That's what she can get on camera. Like, bro, do you understand how much crap I got from my family? Because again, I come from a very, like, conservative Persian Jewish family. Being on camera meant I'm not gonna get married. Like, my family was like, don't do it. Like, what? And it didn't come naturally to me because this comes all the time. Like, oh my gosh, I can't— Kiana did this because she's this, because she's that. That it didn't come naturally to me. It wasn't easy. My family was at my case. Everybody like, like don't, like I could feel people's excuses coming up that, oh, I can't do that. No, you can. Like it has nothing to do with like how many absolutely pretty people do you know who are broke as a joke?

Curious, if we go back to the funnel, would you say that the most successful thing, you know, you focused on one thing, would you say that it's been the automated webinar funnel? Is that a true statement?

It still is. It's still running.

So, okay, what do you mean the same?

Wait, wait, wait, the same compounding.

So it's the same, so it's the same framework. I switched it up. Now everything is branded Triple Compounding. Back in the day was something else. But yeah, so now it's the Triple Compounding Masterclass. Go check it out.

But, but it's the same system. It's the same Facebook ad to a webinar registration to a webinar that runs every 15 minutes. They choose the time that works best for them. Webinar pitches the offer, they buy, email sequence comes in. Like it's the same, it's the same system. You just plugged in a new video and a new offer.

And a new name. No, it's the same offer. I just changed the name. That's amazing.

So what's the, what on the webinar, on the webinar, what is the offer?

How much? So I'm not gonna tell you, people have to go and find out in the stack. People have come to Funnel Hack Me. Heard the story over and over again to funnel hack me and then they buy because it's such a good offer.

Yeah. No, that's amazing.

That's the best ever. That's the best ever.

No, but it is. So it's not everything is triple compounding theme. So we have a triple compounding masterclass and running is a 2-hour, it's 2.5-hour webinar. So I, I, it's a little bit longer because it, and it has instead of 3 secrets now it has 9 secrets.

But, um, wow.

Triple everything, right? So it's triple compounding.

Oh, I see.

I see. I didn't get that when you said 9 Secrets, but that makes perfect sense. So that's hilarious. Yeah.

So, and then it gets into Triple Compounding System, which is now my signature offer. And, uh, oh, by the way, I use the book. So the book call to action is the masterclass. The ascension is the Triple Compounding System. And then from there I do a 5-day, I do a, well, I don't do a 5-day challenge. I do a 2.5-day live event, uh, every month that is also half automated. Smart. Uh, we're gonna work on making it fully automated and that, and then we go into high ticket from there. So that, that has been, so the name has changed, but since 2022, that has been my essential, like nothing has. So 2021, it was just a webinar. 2022, we added the challenge and that has been our ascension model ever since. Like nothing has changed. It was just changed the name. Now everything is just Triple Compounding brand. So now we have Triple Compounding Live. Which is the monthly event, Triple Call Money Masterclass, which is the perfect webinar, Triple Call Money System, which is the course. And now we have Triple Call Money Immersion when we go in person. Amazing. Wow.

So do you have any other lead magnets besides the webinar?

Uh, yeah, I have a couple. It's actually, I, I test, I'm always testing. Like I have a newsletter cuz some people are like, no, just gimme the stocks. I, I just give them the stocks and hoping, one day they'll figure it out. And we have all the call to actions, everything leads to the webinar.

And then you don't have like any tripwires that like your lead magnets are like, I have them.

It, that, so that is something we're still like testing. It sometimes works, sometimes doesn't. I have a like $7 newsletter, gives them the newsletter, the tripwire that gets to the masterclass or come to the, so we have different methods or the risk management toolkit that again, all paths leads to the, to the webinar.

It's like if you're gonna run ads to something, just run ads to the webinar cuz it collects leads for you. It gets the right people to buy the high-ticket offer. Like, I just wanted to ask you, and we can make like a public address to the nation because I'm almost just kind of like tired of hearing people's excuses about how ads don't work anymore and webinars are dead and people don't like presentations and the market's over. It's just like, that's complete nonsense. It's absolute nonsense. It still works today, just like it used to work.

I'll log into my backend of my webinar drum right now as we're speaking. 19 people are in, in the back end of my automated webinar. Like, don't give me that.

She knows her numbers. The same one you've been running for 5 years. The same, the same. It's more.

Wait, 22, 6 years. Excuse me, 6 years. Yes. Thank you. Awesome. Uh, no, it, it— so again, things have changed. I'm not going to pretend that meta is exactly the same. So we were updating. We're— that's why I'm writing books. Like, you, you want to find out like different ways ways, like organic is still like very important. Like you, you, you do, you do need optimizations. I don't wanna pretend Meta hasn't changed, but the system is a system. Yeah.

Meta, Meta's gonna change 5 years from now and then 5 years from that and then 5, like it's always, it's always gonna change. But as long as you have a system, then you just optimize throughout the changes and the system. That's the traffic piece of it.

That's the traffic piece. The traffic piece is not really in our control, I feel like. And we have to be up to date with that. So when TikTok, TikTok worked for me for a while. TikTok and COVID, TikTok was amazing. I didn't even have to spend that much money on ads, but then TikTok stopped working for me, you know. So you got— it's a traffic sources can change, but the system, the webinar to the offer to the ascension, that core thing has not changed. And people like look at my 2.5 2.5-hour webinar.

People say, people say, yeah, 60 to 90 minutes is usually what people say is like the retention.

But you're getting people to stay for 2 hours because it is all about the storytelling and it's 9 secrets. So it's not— so I've gotten better and better and better at it. My first webinar, Perfect Webinar, that I did in London was 15 minutes. So now I have a lot to say apparently. So it's 2.5 hours, but people still say If it's a good webinar, I think Christine was— so somebody said like, what is too long? It's like Titanic is like what, 3, 4 hours long? Like if it's good, as long as you do all the things that again Russell teaches, Russell gives you all that, you guys give you all good, all that. If you, if you keep the interaction, if you keep getting them engaged in the webinar, if you keep telling the stories that are engaging, they stay.

How do you, how do you balance that though with teaching too much? Because a lot of times I've seen people not convert simply because because they just gave away too much.

That was a big, big barrier for me. Cause I was like, I cannot not teach. I'm a teacher. No, I mean, none of it is really teaching. All of it, all of it is overcoming objections and throwing stones. So the Nine Secrets, like a whole bunch of it is throwing stones at rocks, not stones, rocks at Wall Street bros and finance bros and 401 and like we have 401 and it's true, 401 doesn't work. Work, your finance road doesn't work, is eating up your money. Like, like all of these things, that's all it is. It's just giving them the things after, after everything's all the things that they, they thought is correct. Like putting your money in your checking account doesn't work. This doesn't work. That doesn't work. And this is how I learned it. It's like all hook story offer for Ishmael Secrets. All of them is throwing rocks at something they think is true and then showing them triple compounding is the way.

That's it. Without teaching exactly what triple compounding is. Like, yeah, they can have in the book, but a lot of times they're not going to read that whole thing. They're going to come to it and then they're going to learn it. People will pay more.

The book itself, even though it's a for dummies, if you take a look at it, it is kind of written in a perfect webinar format. So smart.

Well, Russell always says that, right? Like the same people say pay, you know, multiple amounts for the same information, pay more for the same information in a different way, just delivered in a different way. Well, Kiana, you're awesome. Before we end, I got a game. Do you want to play?

Oh, sure. Always.

Oh, we caught her off guard, Dante. This is called Rapid Fire Questions with Dante. So here's what we— but what's so cool about this is, guess what this segment is brought to you by? It's brought to you by Funnel Hacking Live, which Kiana even said changed her life. And we did. It disappeared, but it is coming back, and that is September 21st through 23rd at the Fountain Blue in Las Vegas. If you don't have your ticket, there are still some premium tickets available. Go to funnelhackinglive.com/cfr and get your ticket right now. But we're gonna move into rapid-fire questions. So here's what this means, Kiana. He's gonna give you rapid-fire questions, you give rapid-fire answers.

Are we ready to play? I don't know, what if I lose? Alright, go.

No, you won't lose. We got editors on our side too. Alright, Dante, you ready? Take it away. Here we go.

What is your best piece of advice advice for somebody who's just starting out on their entrepreneurial journey?

Don't let the people around you who are worried about you, who are scared about you, people who you're doing it for, be the reason you're not doing it.

Come on with it. That was perfect. You had, you had kind of a struggle when you first started your organic game, your YouTube and publishing. What would you say to somebody who maybe is just starting out or is in a season of struggle and how they could turn things around?

I would say at this stage, if you're in the season of struggle, acknowledge that you're in the season of struggle and knowing that this is not going to last forever and knowing that if you've seen other people who have achieved what you want to achieve and they're willing to show you how to do it, following the same steps one step at a time will get you there. You don't have to know exactly how how you can get there. You can be saying, oh my gosh, but Kiana did it, but this person, but it's not gonna be, you are not, it's not, it's not about you. You're in the season of struggle because everybody goes through it. Give yourself grace and focus on, on, on the framework that is proven. You're very lucky if you found the mentor who's achieved what you wanna achieve and has, is willing to show you.

Follow the footsteps one step at a time. Love this. Uh, what's the number one investing mistake that we entrepreneurs or business owners make as soon as we start getting a little money?

Shiny object syndrome. Oh, there's a lot.

There's a lot.

The Lambos, it really depends. The jewelries. Oh yeah. Jewelries, like all kinds of things. Like the, it is the lifestyle inflation. Like I've seen so many entrepreneurs who've made 6, 7, 8 figures and then I talk to the accountant cuz my accountant's the same accountant for many entrepreneurs. Like they have nothing to show for it is because they didn't take the next steps. Like when you make a lot of money, you gotta keep it. You gotta make it grow. It's the same with lottery winners. They make millions and then 3 years in, that is a statistic, they go back down to zero. So the thing that comes after revenue is net worth. So build your net worth.

Focus on that. If triple compounding were a bumper sticker, what would it say? Triple compounding changes lives. Yeah. Come on with it. I love that. Hey, one piece of practical advice for somebody somebody who has, like you, a passion or a dream that they want to follow, but their spouse might not be so supportive?

Tell them to come and listen to my spouse.

Have you guys talked about that story publicly? Is there a way they could ever listen?

It is in my book. It is in my book. That is like one of the biggest pieces because he literally says it like, I'm so glad Kiana didn't listen to me and went ahead spent the $25,000 because look at the results. That's the thing, because people who don't know— your spouse, your family— who can't see the vision, they're worried about you, but they can't see the vision. If you have seen the vision, you cannot allow the murmuring of the people who don't have the vision to bring you down, to make your vision go back to ground. So we're talking about— there's a metaphor with this, with the giraffe and the turtle. Turtle, because the giraffe has this vision with a long neck that is seeing the vision, but the turtle is going in the ground. But if the giraffe with this big 6-foot neck, if it lowers its perspective, it's trying to listen to the murmuring of the turtle, who is very cute and passionate about them, it will slip and fall. So if you have a vision, stick to your vision. Don't let the people you're doing it for be the reason you don't do it.

Okay. And I think my last one, I have a daughter coming very soon, couple months from now. It's my first one, so maybe a little bit selfish here, but also we have so many women entrepreneurs that follow us in 2026. It's amazing. So do you have any, any advice for women entrepreneurs specifically, or just women who might be thinking about entrepreneurialism or listening to this podcast for whatever reason, and they're in male-dominated fields like finance financing, marketing, sales. You were able to navigate that fairly well. Do you have any advice for them?

Can I give an advice for parents in general? Oh yeah. Yeah. So here's the thing. I want you to use your kid for their benefit. So my daughter is on trajectory to become a millionaire by the age of 13. And here's how. Okay. So when you're an entrepreneur, there is a tax loophole that if you hire your kids under— so I'm not an accountant, I'm not your accountant. There is a, there is a system they can do this. So ask your accountant to figure out how you can pay your kids for jobs they do for your business. So when my daughter was born, I had her as a model. Now she's the voiceover for many of my content. She helps me with my filming. She's my back, back-end producer. As she grows, her jobs— like, I use her art art, like she's, she's very much into art. I use her art in my content. Okay, so you get to pay them that. First of all, that payment to them every year, it changes. I think this year is about $8,000 of it is tax-free, number one. So you pay to them tax-free and they don't have to pay taxes on it. So money kept in the family. Now, because they have income, earned income, you can also create for them something called a Roth IRA for minor that you can again invest that money into that account and let that compound tax-free. So if you do it right and the way we do it, so my daughter, again, because of this is on trajectory to become a millionaire by 13. So that is one thing that if you're not an entrepreneur, this should give you so much motivation to become an entrepreneur. Entrepreneur. And if you are an entrepreneur and you have kids, take advantage of it. And for women entrepreneurs, I don't know, women rock. I don't think there is no such thing as like a women-dominated— like even finance is no longer male-dominated. So that, that used to be my whole niche back in the day. I'm like, ah, everyone, we're good. Equality has been achieved. We're good.

I love that. I love that. You said, uh, Roth IRA for children. Does that differ from a normal Roth IRA?

So minor cannot have a Roth IRA unless they have earned income. So that's why you want to give them the earned income through your business, which is a tax loophole, and then put that in a Roth IRA for kids. You can open it with Fidelity, with, I don't know, Charles Schwab, it doesn't matter. And then once you put it in there, don't forget to invest it. Like, don't just put it in there, they don't invest it for you. You have to actually invest it. And if you want tips on how to invest it, follow Invest Diva. And I'll tell you, you can just buy ETFs. Do VOO, like do, do an ETF or something. They can buy a couple of things like VOO or like some— so with my daughter, we actually talk about stocks. Like half of the stocks, um, that are in her portfolio, the things that she loves. So we buy Disney, we bought Roblox when she was into it, like all the things. And then half of it are the things that I believe have future growth potential and, um, are good for her.

So some of the best advice I've heard on Rapid Fire. Thank you for that, Kiana. And on that note, you stole my perfect segue Anyway, if people want to learn about this and other financial strategies they can follow, where do we find you? Where do we follow you?

Go on Instagram, follow @investdiva. Do not follow my 10 billion impersonators. My only accounts have a blue checkmark.

We're looking for a blue checkmark. That's Invest Diva, I-N-V-E-S-T Diva, D-I-V-A. And what about this presentation, Kiana? If I want to learn more about maybe trying to funnel hack your webinar, your presentation, or maybe I just want to get in and take some financial literacy. Where do we find that?

The link is in my bio, but it's triplecompounding.com. So go to triplecompounding.com. Yes. And you can funnel hack me, or you can actually learn how to triple compound. Either way, you're going to get better with your money and build more wealth.

Kiana, you are awesome. Thanks so much for being an incredible guest on ClickFunnels Radio, and we will catch you all the next time.