Todd Dickerson explains how squeeze pages replaced pop-ups as marketers' go-to tool for building email lists. They work the same way: offer something free in exchange for an email address. Both established brands and new entrepreneurs rely on them to grow targeted lists.
The Squeeze Page is actually the evolution of its much more problematic ancestor. The pop up popups were created and used by a ton of marketers who were basically able to make big offers and promises for nothing more than a simple trade of someone's personal email. And for a long time, people were making a ton of money this way. But over time, things changed, and the Internet wasn't exactly the Wild west anymore. There were systems and rules in place, but that simple trade off a free something for an email REM remained, but the vehicle and the style changed into the Squeeze Page. It's become one of the most effective ways to grow your email list of targeted potential buyers. And it's essential whether you're an established brand or a new entrepreneur.
How to Set Up and Send Your First Newsletter In Daily Draft | Coaching Corner #044
