Tickets are LIVE for 'FHL ENCORE'!!!!

Russell Brunson announces Funnel Hacking Live Encore, a one-time AI-focused event September 21-23, 2026 in Las Vegas. The 1,942-seat theater has limited VIP spots, tickets range from $1,000 to $1,297, and over 10,000 people are already on the waiting list.
Chapters
What's up, funnel hackers? How are you guys all doing out there? This is— my name is Russell Brunson. I'm welcoming you guys to a quick impromptu meeting. I want to jump on really quick and say what's going on because we've got something insanely cool happening right now. And obviously last week, those of you who were part of this whole— everything we've been talking about last week, we told you guys we were launching Funnel Hacking Live. We're doing an encore event, a one-time-only AI-focused encore event, and everyone's going crazy. They're freaking out and they're all ready to go buy tickets. And guess what? We didn't sell tickets right then. We only started selling out the early VIPs, couches, things like that. And over the last week or so, that's been happening. And right now, all of the VIP seats have been claimed. Most of the couches— I think there's 3 couches left. Almost all the couches have been claimed. And today now we are opening up general admission for everybody else to go and jump in and get tickets. And so I thought we were going to send out texts and emails to the early bird list. We're going to be, but I thought As long as we're doing this, I should jump back on and just get you guys excited again because last week we were like peak state, peak emotion, excitement. And I want to jump back in and just get you guys really excited about what is happening, why it's happening. And then today you will have your shot. You have your chance to get your ticket and get your seat to Funnel Hacking Live. And what's interesting about this is that this is like a first come, first serve. And then this will sell out probably next couple of days. It might even be today. I don't have no idea how this is going to work. In the past, we did Funnel Hacking Live. We had big venues that would hold 5, 6, 7,000 people. I spent 10 months of my life selling tickets to get everybody in there, and it was so much work and so exhausting. And one of the reasons why I was able to agree, you know, my team kept trying to get me to come back and do Funnel Hacking Live again. And one of the reasons why I was like, okay, we're gonna do this, but I don't want to do it at scale as big as it was. I want to make this a smaller room, more intimate. And so we have way less seats and but we still have tons of demand. Again, the last, I think, 5 or 6 Funnel Hacking Lives, we had over 5,000 I told you guys last week there are 2,500 seats and afterwards Miles corrected me. It's not 2,500 seats. It is— was 1,942 seats is the actual thing. So I kind of didn't tell you the truth because I didn't know. So it's actually less than I thought, which means if you want to be in the seat in the room where it happens, you've got to go today and get in. So today's the day, which is exciting. And so as soon as I'm done, we're gonna start sending out messages to the early bird list and everybody else and getting every— getting everyone a chance to get their tickets. That's what this is all about. Right now we got a bunch of guys on Zoom. I know we messaged you like 5 minutes ago. Thanks for jumping on Zoom with like, with like 5 minutes to go. But also this is streaming out to Facebook, Instagram, YouTube, all the spots. And so, yeah, we just wanted to jump on real quick and kind of give you guys a walkthrough. So that said, we'll walk through a couple of quick points and then after that, it's going to be like, all right, check your text, check your email. Hopefully you got signed up on the early bird list. If so, you can get the first information, the first text and the links will start coming out to you here right when we're done today. There's one last thing I wanted to do. In wrestling, there's a tradition when you, um, when you end your career, what a wrestler will do is they'll take their shoes off and leave them on the side of the mat.
Todd Dickerson has abducted us.
He's taking us on a trip down memory lane. So how many years ago was it now?
2015?
10 to 11 years. So 11 years ago.
Wow.
We had this crazy idea, like, what if we invite all of these people? They call themselves funnel hackers. We were all using ClickFunnels and we invite them to Las Vegas to hang out with us. And I was really scared because the last time I did an event, we sold a lot of tickets and nobody showed up. I was like, I'm never going to do an event again. And somehow Todd twisted Yeah, I'm sure it was me that twisted your arm.
Yeah, absolutely.
You know what I want to do is go get on stage.
Celebrity Ballroom. Shall we see?
So close. It's empty in there.
No way.
For 10 years, over 30,000 entrepreneurs walked through these doors and over 3,500 people stepped on stage and won their 2-car cover awards.
We just all appreciate your support through the ups and the downs and the dark times and the light. I wouldn't trade it for anything.
We watched as strangers became partners, as friends became founders, ordinary people building extraordinary businesses. For over a decade, Funnel Hacking Live felt like the center of the entrepreneurial world.
Now, you guys, it's your chance to go out and change the world. Thank you so much. We love you. And thank you for being here at Funnel Hacking Live 10: The Last Dance.
The place that we share is here at Funnel Hacking Live. Not for everybody, not for the world, but for our people. The ones who are willing to come and be part of this.
Brokerages joining software as the latest sector to get hit by growing fears about AI disruption. And today, a new warning suggesting that the market may still be underestimating the scale of the upheaval ahead.
AI could spike unemployment to 10 to 20%.
Some of the most well-known figures involved in artificial intelligence call for a moratorium until we better understand where we're going.
The world has changed and it is changing faster and faster every day. It's not slowing down, it's accelerating.
Artificial intelligence is now unrecognizable from what existed even 6 months ago.
The world that created FHL no longer exists.
75% of their tasks already covered by AI.
We built this in an age when funnels were just becoming available and tangible for people to build on their own. It was an age of split tests, of funnel hacking, of reverse engineering things.
You think about this, when we first launched funnels, it was like you'd have a development team of 10, and then ClickFunnels got down to 1 person. And what's happening now is the same thing. The 10 people you have running your business, you can do the same thing with just 1.
I have engineers who say, I don't write any code anymore.
So if we kept teaching the same playbook the same way, we'd be celebrating the past while the new playbook is being written somewhere else. But we wanted to write that playbook.
There's so much value in us having an industry event, and I love it. I love getting together, but I have a vision for something, and it looks kind of like this, but it looks different. I'm working on that, but I need space. I need a year, year and a half, 2 years to figure out exactly what that looks like.
We took our shoes off and left them on the stage. It wasn't to to quit, it was to figure out what was happening, to prepare for it for ourselves and for our community. And we didn't know if that was going to be a year, 5 years.
We didn't know.
Established players have to adapt or die. I do think generally we ship features fast, but it's just the world has changed in the sense that like, nothing's fast enough. It has to be literally 10x what we are doing right now in velocity.
If that's point A and B, the transition from A to B should also be the fastest and industry-leading experience on our platform.
Everything we do, we focus on one thing, which is mastering AI.
But then something unexpected happened. People couldn't stop talking about Funnel Hacking Live. They were talking about a gap in the market. They missed the community. They missed the networking, the aspect of learning and transformation that they had with Funnel Hacking Live.
It gave us the ability once a year to come back and like show people what we were doing, because you can't share these things in ebooks and on forums.
I'm spending all my time on AI now, like literally 80% of my time. It's the only way to stay ahead.
The speed that I can get stuff done, it is insane. I'm doing the work of 50 people by myself. It's not even fair. Everyone else is screwed except for us and those who follow us.
Everyone that utilizes funnels, they're all trying to figure it out right now. They're using the latest tools. They're trying to figure out the stuff, but it's almost impossible to keep up without someone beside you, without someone helping you, and without coming together as a community to learn from each other. That's when we knew we had to bring back Funnel Hacking Live.
This is the room where you're going to learn how to build funnels that run themselves, where you'll discover AI systems that scale your business while you sleep, and where you're going to be part of a community of the people that are building the future of selling online.
Not as a reunion and not as nostalgia, but as something entirely new.
If I didn't come to Funnel Hacking Live, I don't think I would have found my purpose so soon. I have no other word than life-changing.
It kind of just breaks my brain.
I experienced a new way of looking at the world. It's the cutting edge. It's a world of dreamers together.
The best value is the one-on-one connections that you make while you're here.
As I'm walking down the hall, I'm seeing people actually swap notes, bounce your ideas, bounce your projects, bounce your plans past each other. The energy was absolutely electric. The crowd was on fire.
I am a photo hacker.
We can't wait to see you here in September of 2026.
That's this year.
That's this year.
It's happening. Are you ready for this? Oh, I'm ready.
Let's do it.
September 21st, 22nd, 23rd in Las Vegas, Nevada. How are you guys feeling about that? You excited? Are Are you going to be in the room where this happens? If so, today is your day to actually get a seat. Man, this is crazy. Like when we started having this idea a couple of months ago, it was like, there's no way. And then we're like, what if we did this? What if we did it? And started putting together and finally was like, just perfect. And it all comes together for today. A couple of things I'm going to show you guys just to make sure you understand from slides. Once again, this right here, it's, it's a one-time only live encore event. Okay. This is not like we're kicking off Funnel Hacking Live every single year. This is going to be happening. As of right now, this is the one-time only event that we're planning on. Okay, because again, we all need it. First off, I miss all you guys. I miss being in the room together. Plus, like, we have so many insanely cool things that we're doing and I want to show them off to somebody. Like, I'm freaking out. I'm twitching inside. Like, who do I show this stuff to? And so as a show-off, I want you guys there so we can show you these cool things and you can start implementing and using them inside of your business. Again, we're taking Funnel Hacking Live and AI and you wrap these things together, you can grow faster than anything else I've ever seen in my life. So again, one-time only live event, which is the reason why you've got to be here and be in the room. We call it an encore event because an encore is What happens when you leave the stage, but the audience refuses to accept that the show is over? Okay, so we've heard you guys talking about this relentlessly over the last, you know, 6 months, 12 months, 14 months now. You've been talking about like, we got to do this again, Russell, when's it coming back? What's the next plans? We got to figure something out, right? And so that's what we're going to be doing and it's going to be amazing. It's going to be here in Fountain Blue, Las Vegas, Nevada. As you can see, this is what it looks like. It is like this cool stadium. My favorite thing about this is Funnel Hacking Live traditionally is in these big ballrooms, which are amazing. But the rooms are so big, like, like for me to the back of the room, it's so far and like, I love that. But also it's like, I feel like I can't see everyone back there, you know? Whereas this, when you're standing on stage here, because the way the theater works, it's like there's the floor on the bottom and then the three things. So everyone like feels like we're in this one room together. It feels so much more intimate and close and it's just a really cool, unique venue. I've always dreamed about doing something that is inside of a theater. So this is kind of the first shot of that first take of it, and it's going to be really cool. Okay. And this— yeah, there's another shot of what it looks like inside the theater. Now, a couple of things. Last week we opened up for people to get the VIP couches. So in the front section there, Brian, Todd, and I on the floor, there's couches instead of like seats where jammed bunch of people in. Want to make this a very VIP experience. And so there's couches. Each couch holds 5 people. Okay. And so that's what we open up to VIPs. And most of those have been claimed now. I think there's 3 couches left. So if you're interested in that, you contact our office. The couches, they come with all 5 seats. You can bring a business partner, your family, your friend, whatever it is. But for the most part, those are gone. We also— the VIP section in the middle has been claimed as well. So those are gone. But this is basically what the venue looks like. And so like I said, VIP floor is gone. Level 1 has been sold out. So those were $6,000 for 2 seats. Those have been sold out now. And so what's available, it's going to be available for everybody today is Level 1, 2, and 3. Okay. So the pricing at Level 1, again, which is the bottom, you know, the bottom section there, level 1 pricing is $1,297 for a ticket. Level 2 pricing is $1,097. Level 3, the top, is $1,000. Okay, so all the ticket prices are pretty reasonable. You pay a little bit more as you get closer and closer. But again, every seat in the house is great and it's amazing. And the balcony seats are all sold out as well. Okay. Now, last week when I told you guys we were doing this, I had heard and I thought that we had 2,500 seats. And then Miles corrected me right after. He's like, you told everyone 2,500. I'm like, I know how many seats we got. He's like, no, we don't. We only have 1,942. I was like, what? And so you look at the couches that have been claimed in the VIP seats, which is what we ordered last week. 222 of the seats are already gone, which if you do math on that means we have less than 1,942. So I think it's like 17 or what's 60, 1,720. So 1,720 seats is what we have. Okay. Our last 5 Final Hacking Lives have all had over 5,000 people. Okay. We have a waiting list of over 10,000 of you guys who came on this right now who are waiting to find out about Final Hacking Live and getting seats. And so this is not going to be for everybody. But I hope it's for you. Okay. I want you to be in the room. Like, if you understood what it's going to be like to be in that room, okay, you're going to be in there with all my inner circle members, with the award winners, people coming on stage, getting 2 Comma Club Awards, 2 Comma Club X, 2 Comma Club C Awards. Like being in that room, just networking with the people at that level was worth the price of admission times infinity. Okay. It's like the least expensive networking you can possibly with the best entrepreneurs and funnel hackers in the world. So understanding that, when you get the text link, they can take you to a page that looks kind of like this. And you will see that this is what the seat layout looks like. And you literally pick your seats like, I want this one or these two or these five or my, you know, my, my entire community, we're getting these 12 seats. We're all going to sit together or whatever version is that you want to do. That's what it looks like. But again, these will, these, I assume, are going to go really, really fast. I have no idea if it will sell out today or next week or what that's going to look like. It's kind of up to you guys. But again, it's over 10,000 people on a VIP waiting list waiting to get tickets. And so I'd recommend that the second your email, your text comes through, that you go and get them. Okay. So we told you guys last week to get on the early bird list. And so if you haven't gotten the early bird list, here's the link to it. Oh, and there's a quote from Napoleon. I'm gonna share one more time. Napoleon said, successful people make decisions quickly and they change their minds slowly. Unsuccessful people make decisions slowly and change them often and quickly. Okay, so you guys have a chance to make a decision right now quickly. The second that text, that email comes in, you've got to race to get to the page to get your seat, to get the perfect seat before it's gone. Okay, this is your shot to get, to get to get there early, but still you have to get on the early bird list. Most of you guys got on that. If you didn't yet, go to funnelhackinglive.com/earlybird. You get on that list. And then what's going to happen is we're going to roll this out in waves. Okay. So once again, everyone in my inner circle will get, get the text first is wave number 1. Wave number 2 is award winners. Okay. That will happen like an hour later. Wave number 3 will be coming out to all of our coaching clients. And wave number 4 will go to everybody else on the list. And so make sure you're on that list right now. If you haven't yet, go to funnelhackinglive.com/earlybird because Again, there's a good chance that by the time today's done, all the seats will be gone. If you didn't get on this list, you kind of missed it out. Okay. And so that's kind of the game plan, you guys, is get on the early bird list right now. Go to funnelhackinglive.com/earlybird and then just wait. Wait for the text and email or both. Again, most of you guys, you have your, you know, when you go to this site, you can pick like email me or text me. And if you want to, you can go there and put your spouse's email, your kid's email, your business. That way you get the text no matter what. Okay. I think also this page, if you're looking for those, the 3 couches that are still left, I think you can go and you can redeem it or you can get some of my team to call you back from this page as well. If I want one of the last 3 couches, the couches have 5 seats apiece. It's basically cool. It's like $5,000 a seat on the couch. It's $25,000 to buy the entire couch for you and your family or crew or whatever it is if you want one of those. But for the most part, the text will be coming out and then you have a chance to go to the site, pick your seat, lock it in and make sure you have one. So that's, that's kind of the thing. Yeah. Some of the teams said the links were supposed to go out already today. I know they haven't gone out because I decided last night I want to jump on live. And so Yeah, so it's my fault because I want to talk to you guys before. But now that I'm done talking to you, we're going to push the links out to the first wave and these waves will be coming out over the next little bit. So that's the game plan, you guys. Funnel Hacking Live, it's here. It's time to get your seats. It's time to lock in and make sure you are going to be in the room where this happens again. This will— this is a one-time-only encore event. I don't know what's happening after this, but as far as right now, the plans is this one-time thing. We're going to be bringing funnel hacking and AI together, show you guys a bunch of cool things. Plus we have the awards ceremony. We got just, it's gonna be a magical couple of days. So with that said, I appreciate you all. Thanks for being here. If you are planning on being here in the comments, if you're on Zoom, Facebook, Instagram, wherever you're at in the comments, if you are coming no matter what, type in FHLAI. I wanna see that in the chats. That way we know exactly what's coming. All good, my team posted the actual time. So 12 East Coast. I just missed it anyway, strong. Anyway, okay, they'll be coming out. Just get prepared, get on the list and get ready. Okay, says right now, 12:00 PM Eastern time is when Inner Circle Award winners get the text and the email. 2:00 PM Eastern coaching clients, 4:00 PM early bird list, and 6:00 PM Eastern time everybody's getting the link notification. So that's how it happens. Right now we are not doing virtual tickets. So unfortunately, it's the plan to be in the room where it happens. I would make sure I figure out a way to be in this room. It's going to be amazing. So that's the game plan, you guys. I just want to jump on and say hi. I'm so excited to see you again and so excited for Funnel Hacking Live that's happening. And this is the time. So with that said, you guys, funnelhackinglive.com/earlybird, get on the list, get prepared, get ready to make your decision. As soon as the text comes in, lock in your seat or seats for you, your family, your business partners, anyone you need to be in that room with you, the person who's running AI on your team, whatever it looks like. Bring those people, get them in the room, and we're going to have a party and it's going to be so much fun. So Funnel Hacking Live AI, can't wait to see you guys there. September 21st, 22nd, 23rd. And that's the game plan, you guys. So Anything else? I feel like I don't want to say bye to everybody. Oh, Mountain Standard Time. Just scroll up again. I'll re-say it. My bad. Okay, so times are— times are— let's see, I said EST. Okay, okay, so 12 PM Mountain Standard Time, which is right about now, or 20 minutes from now. Then 2 PM Mountain— okay, so, so noon Mountain Time, award winners get a text. So 30 minutes from now, uh, Inner Circle award winners. 2 PM all of our coaching clients, coaching students, certification, 2CCX, Prime Mover certification programs are getting out. And then 4 PM Eastern— or sorry, 4 PM Mountain Time. I'm getting it, Mountain Time. The message goes out to, to all of the early bird list, which is the list to go on right now at FunnelHackLive.com/earlybird. And then 6 PM Mountain Time, everybody on the— who registered will be getting the text and emails and that. And then it's first come, first serve after that. So we try to give you guys some waves so you can lock in and get the best seats. And that's it. So again, you guys, this will be the least expensive $1,000 to $1,200 you ever spend in your entire life to be in that room where this is going to be happening. Literally, it's going to be— it's going to be insane. So a lot of you guys are asking who's speaking. I'm not going to tell you yet. Do you trust me? Have I ever let you down? Have I ever put on an event that wasn't the greatest thing that you've ever experienced? Just trust me. It's going to be amazing. It's going to be different. It's going to be unique. But you're going to want to be in the room where it happens. And this is the room where it happens. So thank you guys. I appreciate you all. For everyone who's been to Funnel Hacking Live in the past and you guys who want to be there, I saw someone yesterday call me like, I'm going to win my award in 2— in about 2 months from now. What should I do? I'm like, get your tickets for you and your family. Like, lock it in. So if you know you're going to get your award by then, like, get it. And if you're not sure, this can give you some fire, some inspiration to run fast. You can actually hit that in time. So, all right. Thank you guys. Appreciate you all. Go to funnelhackinglive.com/earlybird. When the texts come out, get your ticket, lock it in, and we'll see you guys September 21st, 22nd, 23rd in Las Vegas, Nevada, at Funnel Hacking Live AI.
Thanks everybody, and we'll see you guys soon.
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