To Survey Or Not To Survey... That Is The Funnel Question | What The Funnel Ep. 5

Survey funnels, the easiest way to identify who is hitting your page so you can speak. In sales messaging, they understand and make targeted offers based on who they are. Let's get into it. You should use surveys when you have a product or service that appeals to a variety of different markets. They take a bit of work, but think about how many horrible dates you could have avoided if you just asked them to fill out a simple survey. Yeah, and it's the same for customers, Because the power of a funnel comes from being able to speak directly and persuasively to each customer. You obviously don't want to generalize. That's what a website is for. If you used a traditional website, it would only appeal to a small number of potential customers. You may not know this, but if you have a static website, the fonts, the color, the actual text and videos used to make it might actually only appeal to men or women, which could cause you to lose 50% of your potential customers, even though your product is designed to help both. So with a survey funnel, you can ask questions to identify who you are selling to and cater a strategic buying experience based on those answers. But the questions go deeper. Are they married people looking to strengthen their bond? Do they have kids more? Maybe they're not married, but they are currently dating. Are they in a long distance relationship? Or maybe it's for those people where you both get along super well and everything seems perfect and you talk every night and you buy thoughtful gifts, but you're both always just with different people and you don't want to make things weird, you don't want to ruin the bond, you know, but at the same time it just makes sense. And she's always saying she wants to find a guy like me, but she doesn't seem to realize that I'm a guy like me. I mean, I'm right here, Megan. As you can see, although your product would help all these people, you may lose two thirds of the sales because you used a sales page speaking to one kind of customer. And that's why you need a survey funnel. So for the pages, you have the survey page, a squeeze page for each group, and a results page for each person tailored specifically to them. Surveys are as much for your customer as they are for you. So the questions should help them self identify and get them thinking about where they're at and if you'll be able to help. So let's say, for example, you have a relationship course. You're calling it how to take your relationship to the next level. Oh, actually, don't use next level in any of your marketing. This isn't 2010. Instead, let's call it the Ultimate Guide to Love, Dating and Relationships. So now who would buy a course like this? Well, I certainly would. I mean, lots of people would. From a bit of digging we've found the majority of surveys follow this general multiple choice 1. Self identifying questions 2 another self identifying question based on a specific subject 3. Ask them to self declare their level of skill 4 self declare their biggest challenge with the subject 5. Educate and clarify and 6 random curiosity based question are you in a happy relationship? These are a good place to start, but one of these questions is not like the others. One of these is a bucket question. This question determines their results and where they'll be sent to. Next based on their answer to the bucket question, they'll be taken to your squeeze page designed specifically for them. So after each person enters their email, they're taken to the results page. This page could be centered around a case study, a video or a PDF, anything. The format matters less than the content and offer you have tailored to them specifically. The best part is that because each page speaks to a specific bucket, your conversion will be higher even if you sell the same offer on every page. Lets look at a quick example from the sponsor of today's video clickfunnels. Our landing page isn't necessarily just a survey funnel, but it has one built in. We have a ton of different business owners who come in and are interested in using sales funnels, but they all might be using it differently. So to tailor our sales message we ask them this which of these best describes your business or service? Then list off the top industries that clickfunnels has been known to serve. Now this is our bucket question which will ultimately decide where they'll be sent. And after they answer they go to step two how did you hear about clickfunnels? This helps us see where they came from and lets them know where we are featured. And then step three how long have you been in business? This is a self declaring level of skill question. Step 4 Are you currently using sales funnels in your business? That's a self identifying question based on the subject and step five did you hear about clickfunnels from a smart, handsome YouTuber who deserves a fat raise? After that they calculate the results to generate a specific case study and there it is. It asks for their email and leads them to a results page which features a case study of someone who is in their industry just like you, who has had immense success using the software, and you can see this exact survey in action in the link below this video. Sneaky, I know. So that is the Survey Funnel. This is easily one of the most effective ways to generate more customers and massively grow your business. This virtually replaces the need for a team of salespeople because it can speak directly to your customers and walk them through your problems and ultimately your solutions, which frees up your time and allows you to focus more energy on sending more people to your funnel. Hey, thanks for watching. If you enjoyed this video, be sure to like, subscribe and hit that notification bell so you don't miss out on any future videos. And if you have any questions about Survey Funnels or click Funnels, let us know in the comments. And remember, you're just one funnel away. And that's why you need a survey funnel.